Professional Diploma in Sales & Business Development
Professional Diploma in Sales & Business Development
OVERVIEW
OVERVIEW
Unlock your potential to drive growth and lead in today’s competitive business landscape. This intensive, hands-on program provides a comprehensive overview of the sales and business development cycle—from fundamentals to advanced strategies—through a practical and tech-forward lens.
Gain the commercial, strategic, and technological tools to accelerate your impact in startups, established companies, or your own venture. Dive into topics such as buyer psychology, go-to-market strategy, B2B/B2C processes, negotiation, CRM, and omnichannel sales. Learn to build scalable business models, harness the power of AI and data, and communicate with influence.
Throughout the bootcamp, you’ll engage with leading professionals from companies like Amazon, Google, and IBM, and put your learning into practice through a real-world capstone project. Whether you’re starting out, pivoting your career, or scaling a business, this bootcamp equips you with the skills to thrive—fast.
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Key Program Differentiators
Key Program Differentiators
Tech-Forward & AI-Oriented
A key differentiator of the track is its strong emphasis on artificial intelligence, data-driven decision-making, and sales automation. Students will work with tools like AI for storytelling and forecasting, CRM platforms, and business intelligence technologies to prepare for the realities of the digital commercial landscape.
Entrepreneurial Focus
The program also integrates an entrepreneurial lens inspired by IE's Startup Lab, offering methodologies to identify, design, and grow new business initiatives — useful both for launching a venture or innovating within a company.
Top Industry Practitioners
Throughout the bootcamp, students will attend masterclasses led by professionals from companies like Amazon, Google, IBM, and General Electric, among others. These sessions bring first-hand insights from different industries and help students understand how commercial strategy and sales are approached in global, high-performance environments.
Date
Date
September 15th - December 19th, 2025
SCHEDULE
SCHEDULE
Monday to Thursday: 15:00 - 20:00
Friday: 15:00 - 18:30
- Carlos MartínProgram Advisor
GOT QUESTIONS?
If you need further information about the program, please contact us.
WHY THIS PROGRAM?
WHY THIS PROGRAM?
- 01.
Hands-on, results-driven learning
Gain practical skills you can apply from day one in sales, strategy, negotiation, and leadership—culminating in a real-world capstone project.
- 02.
Tech-forward and AI-powered
Work with cutting-edge tools in sales automation, data analysis, and AI to lead in today’s digital commercial landscape.
- 03.
Entrepreneurial and scalable mindset
Apply innovation-driven frameworks from IE’s Startup Lab to identify opportunities, design business models, and grow new ventures or internal initiatives.
- 04.
Learn from top industry experts
Attend masterclasses with professionals from companies like Amazon, Google, and IBM to gain first-hand insights into global best practices.