UX Strategy

In today's hyper-competitive digital landscape, successful businesses understand that exceptional User Experience (UX) is paramount. Our program is meticulously designed to equip executives, like you, with the strategic insights and practical skills required to craft digital products that not only captivate users but also convert them into loyal customers.

Our comprehensive curriculum delves deep into the art and science of UX strategy. You will gain a profound understanding of user psychology, behavior analysis, and data-driven decision-making. Learn how to create seamless user journeys, design intuitive interfaces, and optimize conversion funnels to maximize your product's impact on your bottom line.

Led by industry-leading experts and seasoned UX professionals, this program offers a perfect blend of theoretical knowledge and hands-on experience. Through real-world case studies and practical exercises, you'll refine your ability to diagnose UX issues, implement effective solutions, and continuously improve your product's conversion rates.

In this program, we will understand the business value of design and explore how digital leading companies are applying design strategies to improve their business models. To provide the students with the knowledge, learnings and tools to apply user-centered design techniques for building digital products. The goal is not for you to become a professional designer (this requires months of training and experiences) but to be able to understand design and be part of a product team.

Upon completion of this program, participants will be able to:

1. Explain the three critical success factors to become a design leader, demonstrating understanding of foundational concepts in the experience economy.

2. Discuss the role of design in the business world, showcasing a deeper understanding of how design contributes to organizational success.

3. Analyze the business value of design in the context of customer experience, applying theoretical knowledge to practical scenarios and real-world examples.

4. Propose improvements to the digital product design process within a company, synthesizing knowledge of design principles to enhance organizational workflows.

5. Create a product vision and wireframes of a prototype, following UX best practices and assessing the consequences of design decisions.