Bachelor’s

In an era of empowered customers and rapid advances in technology, make your way through the exciting world of big brands, marketing departments, integrated communication agencies, digital media production studios, customer experience design firms, digital marketing consulting firms, and consumer insights research. This world is about CONNECTING customers, products, services and companies.

Welcome to the wild world where data and tech drive radical improvements in business performance. Think data science, artificial intelligence, bots, IoT, blockchain, virtual and augmented reality, robotics, and the digital technologies just around the corner. This world is about bridging tech and business, under the umbrella of SPARKING digital innovation in any function, any company, and any sector.

The high-impact world centered on human insights – understanding and influencing the behavior of customers, employees, voters and citizens, family members and individuals in challenging situations. Think behavioral experiments, in-store observations, talent development and training, positive leadership, campaign and policy nudging, health and wellness interventions, and community service. This world is about LIFTING people in the diverse contexts in which they work and live.