Go back

Beatriz Foyaca

About me

Over the last 20 years, Beatriz has developed her career in the tobacco sector where she has been responsible for work in brand marketing, trade marketing, travel retail and strategic planning locally and internationally.

Specialist in FMCG retail environment, defining business strategies, identifying market opportunities and implementing operational plans


Beatriz Foyaca


Beatriz Foyaca


IE Business School

Beatriz has a degree in marketing from ESIC Business School, and an executive MBA from IE Business School. She is fluent in Spanish, English and Italian. Currently, she is working on a number of projects as a business advisor, and is enrolled in the Luxury Program at IE.