BITBRAIN
BitBrain Technologies is a company specializing in neuroscience and neurotechnology. Founded in 2010 at the University of Zaragoza in Spain, BitBrain has become an international leader in neurotechnology solutions.
Neuromarketing is a new approach to market research that allows for the extraction of emotional and cognitive information to measure interest in different brands. Brain image technology, biosensors and eye-tracking technology are employed to read consumer responses to products, advertisements and so on. This allows researchers to register unconscious reactions in an objective manner, something that is not possible with traditional market research strategies.
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