Data Science and Visualization for Business in English - Program

Using data to make the right decisions and drive lasting success

Module I: Breaking the Ice: Exploring Data

Students are introduced to the importance of data science through two real-life examples: the Space Shuttle Challenger and Starbucks Tech in a Cup. They will learn basic data science terminology, processes and definitions. Later, they will get hands-on experience with data by working on a data set involving concession sales. This will allow them to develop their skills on Excel, learning useful functions and commands using a concession data set.

Module II: Data Visualization: The Basics

A graph often gives you a better understanding of a variable than looking at raw data. Students will learn the importance of data visualization, and how to build and interpret graphs for categorical and quantitative variables. With Excel, they will summarize data and see how different types of data and variables entail different organization/visualization methods. The module’s video uses Halloween data collected from trick-or-treaters in Cincinnati, OH.

Module III: Turning Data into Numerical Information: The Science of Statistics

Students will study how to accurately describe three key features of univariate data sets. They will learn how to identify and evaluate the impact of missing data and outliers. Some measures of bivariate data will be introduced. The problem of “lying with numbers” will be discussed. At this point, students will have acquired the knowledge necessary to identify situations in which statistics were used to misleadingly.

Module IV: Taking Visualization to the Next Level: Tableau

In the fourth module, students will learn how to create professional and interactive visualizations using Tableau software. This is a very practical module in which students will be introduced to the Tableau interface, in order to build sophisticated charts and create calculated fields using the US_flights data set, which involves U.S. airline flights from 2010 and 2011.

Module V: The Art of Data Science: Dashboards and Storytelling

Students will learn about dashboards and all they imply. They will learn how to create an interactive dashboard, and asked to evaluate different types and identify their key characteristics. The second part of this module is dedicated to the art of storytelling. Here, Tableau is used to create story points for particular messages. A full description of the final assignment is also provided.

A Liquid Learning Experience

At IE Business School Executive Education, we strive to provide an educational experience that works with the rhythm of high-performing professionals. Throughout our over 20 years as leaders in online learning, we have constantly sought to refine our approach. We have chipped away at the barriers that obstruct dynamic executives from discovering the latest best practices or gaining the tools to lead more effectively.