Digital Strategies for Business

Creating Value through Technology

A traditional approach to business is now redundant. Customer needs have evolved thanks to the digital revolution, and businesses must adapt. During this program, you will analyze digital disruption’s impact through a business lens while gaining insights into how companies capitalize on technology.

Date

Jun 8th - Jul 15th, 2022

Duration

5 weeks

Schedule

8 hours of study per week

Format

Online

Language

English

Intake

June

Tuition Fees

€ 1.950

Pathway

Digital, Data & Tech

Request Information

If you need further information about the program, please contact us.

Meryem Zentar

Program Advisor

+34 91 568 82 14 +34 638 034 485

Want to know more?

Why this program?

Value-Adding Transformation

Learn how to implement different technologies to digitalize any corporate strategy while adding value.

A Digital, Hands-on Experience

Manage and lead product and service innovation initiatives in the digital space.

Learn About the Latest Tech

Familiarize yourself with key technologies—from cloud and blockchain to analytics, AI and robotics.

Deep-Dive Into Data Management

Demonstrate the importance of information technology and understand issues surrounding data management.

Choose the Best Tech Solutions

Appraise new and upcoming technologies which will shape people, businesses and societies.

Faculty

Casimiro Juanes

Adjunct professor of Digital Innovation and Digital Transformation at IE Business School

Ramiro Montealegre

Visiting professor of Technology and Digital Innovation at IE Business School

YOU WILL ALSO LEARN FROM GUEST SPEAKERS COMING FROM:

The Digital Skills and Jobs Coalition

The Digital Skills and Jobs Coalition brings together Member States, companies, social partners, non-profit organisations and education providers, who take action to tackle the lack of digital skills in Europe. IE University has pledged to carry out actions to reduce the digital skills gap in Europe by developing digital skills to enable all citizens to be active in our digital society and by transforming teaching and learning of digital skills in a lifelong learning perspective.

"Designed to train participants to identify problems and enact change using digital tools, this program was as challenging as it was rewarding. The online platform allowed me to connect and collaborate with participants from around the world, while the faculty and staff created an incredibly supportive environment that allowed me to focus on the rigorous demands of the program and pursue further knowledge within the field."

Kenneth Arnold

General Manager - Gulf Express - Al Babtain Group

"My experience in the program was very enriching. I was able to identify new opportunities within my organization, not only through the way the program and modules were designed, but also via conversations with colleagues and professionals from around the world."

Orlando Valencia Garcia

Business Transformation & Competencies Development Head - CEMEX

"This program changed my mindset towards enacting change using digital tools within my organization. I learned to view change through the lens of customer centricity, always asking why change is necessary before pursuing a potential solution. I couldn’t have hoped for a better learning experience, as the faculty members were very approachable and used real case studies to make their points."

Albert Ishak

CFO - Neorizon

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Power your expertise and stay ahead of the game

If you want to know more about how you can boost your professional development and stand out as a business leader, find out about the IE Exponential Certificate featuring this program.