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Summer School
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Digital Marketing

Get insights, connect with audiences
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duration2 weeks
languageEnglish
locationMadrid
intake29th of June - 10th of July, 2026
FormatIn-person
FOR WHOUndergraduate students & young professionals

Your Fast Track into the World of Digital Marketing

Dive into the fast-paced world of digital marketing through a hands-on and creative learning experience. In this two-week course, you’ll explore how brands connect with audiences in the digital age — blending strategy, creativity, and technology to design impactful campaigns. From data-driven insights to storytelling and AI tools, you’ll learn to craft ideas that stand out and deliver results.

WANT TO KNOW MORE?

Days to start your best summer

38days
:
22hours
:
21minutes

WHO IS THIS PROGRAM DESIGNED FOR?

  • This program is right for you if…

    … you are curious about the world of digital marketing, want to explore its core strategies and tools, and are eager to discover international career possibilities in this dynamic field.

  • Participant profile

    University students and young professionals from any academic background who are interested in creativity, communication, and the role of digital platforms in shaping brand experiences.

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Focus Areas

University students and young professionals from any academic background who are interested in creativity, communication, and the role of digital platforms in shaping brand experiences.

  • 01.

    Digital Strategy & Consumer Insights

    Understand audiences, trends, and the psychology behind digital behavior.

  • 02.

    Creative Content & Storytelling

    Learn how to craft powerful ideas and transform them into engaging content.

  • 03.

    Social Media & Branding

    Explore the dynamics of online communities, influencer marketing, and engagement design.

  • 04.

    Innovation & Data

    Experiment with AI, analytics, and emerging tools to bring creativity and measurement together.

Study Plan

Program Structure

This agenda is subject to change.

What You're going to do
2 Weeks
Week 1
    Week 2
      Final Project
        What You're going to do
        2 Weeks
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        CREDIT RECOGNITION

        If you join IE University’s Summer Program for a two week module and opt in to the additional academic deliverable, you will receive a Certificate of Achievement indicating an academic workload equivalence of 3 ECTS credits.

        Completing two modules with the deliverable corresponds to 6 ECTS, and three modules to 9 ECTS.

        To qualify for credit recognition, you must fulfill all course requirements and submit the additional deliverable within two weeks of finishing your last module. Recognition of credits is always determined by your home institution.

        Your first look at the program

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        Unique Value

        A hands-on experience that blends creativity, strategy, and innovation in an international environment, preparing you to think — and create — like a real marketer.

        Learning Outcome

        Develop the mindset and tools to create, execute, and measure a complete digital marketing campaign — from concept to impact.

        Course Overview  

        Typical Day in the Digital Marketing Program

        We’ve structured your day-to-day to sharpen your skills and bring out your best ideas. Designed for an engaging and hands-on experience, here’s what a typical day in the Digital Marketing program looks like:

        Week 1:

        Monday to Friday: 

        • 9:30 a.m. to 2:00 p.m. | Classes.
        • Afternoon: Optional cultural activities

        Week 2

        Monday to Thursday:

        • 9:30 a.m. to 2:00 p.m. | Classes.
        • Afternoon: Optional cultural activities

        Friday:

        • The last day involves final presentations and a fun graduation ceremony.
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        Discover the summer calendar

        Take a look to see how you can structure your summer with our various combinations.

        See the agenda

        Our Faculty

        OUR PROGRAM LEAD FACULTY

        Ramón Méndez Rodríguez - Marketing Professor at IE University

        • Extensive experience in Marketing, Strategy, and Innovation across top multinational companies such as Unilever and Kraft/Mondelez.
        • Former Content Director for Coca-Cola Europe and General Manager at the consulting firm BMC Strategic Innovation.
        • Combines strategic thinking, creativity, and human insight to build meaningful brand value.
        • Over a 15 years of teaching experience at IE University, coordinating marketing electives, supervising projects and mentoring students.
        • Passionate about people development and creative education, recently completed a Master’s in Humanistic Psychology.
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        Admissions

        Our admissions process is simple and designed to understand your motivation and goals. Apply online and receive a decision within approximately two weeks.

        We recommend applying early, as places are limited.

        Abstract for Tuition | IE

        TUITION

        2 WEEK PROGRAM

        • 3,500€
        • 5,900€ Bundle Price (2 weeks + 2 weeks)

        THE ADMISSIONS PROCESS

        1
        Online Application
        2
        Submit your Application
        3
        Admissions Final Decision

        Online Application

        You will need to complete the online application with the following documents:

        1. Academic transcripts.
        2. CV (cv template).
        3. Video Assessment: in this section you will complete two live video questions on general knowledge topics.

        *You must complete all sections of the application in order to submit it.

        1/3
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        FIND YOUR IDEAL PROGRAM

        With flexible programs, you can mix and match the topics that interest you the most, giving you a taste of your future degree or career. Each program lasts two weeks and you can combine up to three programs to create a very personal learning journey.​

          From Summer to Your Future at IE.

          Step Into Your Master’s Journey

          Continue your IE journey after the Business and Management program with:

            FAQ's

            • No prior experience is required. The program is accessible to beginners while still offering valuable insights into how digital marketing works in real-world business contexts.

            • No, it is interdisciplinary. It focuses on creative thinking as a skill that can be applied to business, design, technology, and beyond.

            • Through interactive workshops, collaborative projects, and real-world challenges that encourage experimentation and new ways of thinking.

            • This program offers a structured, guided experience with expert faculty, real-world case studies, and collaboration with peers—going beyond self-paced online learning.

            • Digital marketing skills are in high demand across industries. This program helps you build a strong foundation in areas like content, branding, and analytics—valuable for careers in business, media, and entrepreneurship.