Business culture is a crucially important theme for organizations today and it is essential to ensure that employees are committed to that culture. Working towards that goal and achieving that commitment contributes to the success of any business. In this video, Gonzalo Garland, Professor of Economic Environment at IE and Vice-President of External Relations, talks to Claudia Cividino, CEO for the Americas at Bally, who was short-listed for the PPE Awards 2018 in the Business Impact category. They discuss the importance of corporate culture in organizations and the values that contribute to professional —and, thus organizational— success.
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