The Make in India Brand on the Global Market

The global market is being buffeted by a series of upsets from different economic blocs and countries, with international trading relations impacted by new protectionist trends. Against this backdrop, India’s relevance is set to soar, as a pole for investment and also due to its companies’ interest in opening up across borders. In this conversation, Frank-Jürgen Richter, Chairman of Horasis, and Javier Parra, Director of Business Development for Spain at IE University, discuss the role and value of the Make in India brand.