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Generative AI: Unlocking Enterprise Value

Drive business impact through practical generative AI
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Start dateMay 25th, 2026
Duration4 weeks
LanguageEnglish
FormatOnline
Tuition Fees€2,950

Program content

In this four-week Generative AI program, participants will explore how to design and implement AI strategies that unlock enterprise value. The program covers responsible adoption, innovation, and business transformation, equipping leaders to harness AI for productivity, growth, and competitive advantage.

This program introduces a new methodology that combines the best of both worlds, 40% self-paced online learning and 60% live, interactive sessions. This means that you’ll enjoy the flexibility to learn anytime while engaging directly with faculty and peers in real-time discussions and hands-on exercises that bring concepts to life. This balanced approach ensures that participants not only gain deep theoretical understanding but also develop the confidence to apply AI strategies directly within their organizations.

Want to know more?

  • In this week, participants will meet their peers and become familiar with the main objectives of the program, the structure, and the assignments they will be working on. A welcome networking session will be hosted, giving participants the opportunity to forge meaningful connections with their peers.

    • Understand how generative AI works (transformers → multimodal models)
    • Identify capabilities and limitations with appropriate human oversight
    • Build a personal AI toolkit using the 5-Question framework
    • Document one measurable workflow improvement
    • Assess industry and departmental AI readiness
    • Identify quick wins with appropriate risk controls
    • Design a guard railed pilot with clear KPIs
    • Navigate technical, human, and business risks
    • Connect AI pilots to business model innovation
    • Build a portfolio view (quick wins / platform bets / horizon plays)
    • Create an executive-ready roadmap with governance
    • Pitch AI transformation to leadership
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