Programa Dirección Data, Analytics & Inteligencia Artificial | IE Business School

Programa Dirección Data, Analytics & Inteligencia Artificial

Lead the digital transformation centered on data and generative AI as a strategic asset
Logo IE Business School negativo
Date
Duration
Language
Location
Format
Price
November 27th, 2026
6 months
Spanish
Madrid
In-Person or Virtual
€21,200

OVERVIEW

In the digital age, new technologies and data have become strategic assets that have transformed management models and work methodologies.

The Programa Dirección Data, Analytics & Inteligencia Artificial offers a deep understanding of the value chains in key industries, based on strategic thinking, the fundamentals of business intelligence and analysis of real-world case studies.

In addition, the curriculum includes an analysis of new management models and focuses specifically on governance and best practices related to generative AI.

WOULD YOU LIKE TO LEARN MORE?

Date

November 27th – June 25th, 2027

Schedule

Fridays: 4–9 p.m.

Saturdays: 9 a.m.–2 p.m.

ICON-Private degree

UNIVERSITY PRIVATE DEGREE

This is a degree awarded by IE University,* offered as part of IE Business School – Executive Education programs.

*IE University is a university officially recognized by Spanish educational authorities and authorized to grant official undergraduate, master’s and doctoral degrees regulated and accredited by the Spanish Ministry of Education, as well as its own master’s degrees. These have been designed by the university to contribute to the continuous advancement of higher education through programs with specific professional applications, always in line with IE University’s standards of academic excellence. Both types of degrees are backed by the rigor and prestige of IE University.

LEARN ABOUT THE PROGRAM

Programa de Dirección Data, Analytics & Inteligencia Artificial – Conoce el Programa
Play

WHY STUDY THIS PROGRAM?

  • 01.

    DATA SCIENCE SPECIALIZATION

    Data is the foundation of the new economy, and as such is fundamental in developing an effective business strategy.

     This program, unique in the market, combines expertise in business strategy and data science, enabling you to understand and manage the data lifecycle from ingestion to the development of advanced models, utilize generative AI and manage machine learning operations (MLOps).

  • 02.

    PRACTICAL APPROACH

    Because we believe that data is the driving force behind innovation and digital transformation in businesses.

    The curriculum has a strongly practical focus, thanks to elements such as the case study method, group projects, interactive lectures and Design Thinking workshops. These are combined with lab work and internships, so you’ll be able to apply what you’ve learned successfully and develop disruptive business models.

  • 03.

    LEADING FACULTY

    Because the quality of our programs is backed by a top-notch faculty.

    Learn from professionals who are leaders in their field and hold executive positions at top national and multinational companies (B2B, B2C, and B2B2C clients, manufacturers and consulting firms). Thanks to their experience, you’ll gain firsthand insight into the realities of the profession.

    • 10
      Editions
    • +3500
      Professionals advance their careers every year at IE Executive Education
    • 3
      European Business School
      Financial Times

    EUROPEAN DIGITAL SKILLS AND JOBS COALITION

    The European Digital Skills and Jobs Coalition brings together Member States, businesses, social partners, NGOs and education professionals working to reduce the digital skills gap in Europe. IE University is committed to contributing to this goal by developing digital skills that enable all citizens to participate actively in our digital society, and by transforming the teaching and learning of digital skills through a lifelong learning approach.

    Logo Member | Lifelong Learning

    Frequently Asked Questions

    • In the digital age, new technologies and data have become strategic assets that have transformed management models and work methodologies.

      The Programa Dirección Data, Analytics & Inteligencia Artificial offers a deep understanding of the value chains in major industries, based on strategic thinking, the fundamentals of business intelligence and practical case studies.

      In addition, the curriculum incorporates an analysis of new management models and focuses specifically on governance and best practices related to generative AI.

      Is this information helpful?

    • Six months

      Is this information helpful?

    • The program is held on Fridays from 4 p.m. to 9 p.m. and on Saturdays from 9 a.m. to 2 p.m., so it can be easily combined with other work or personal commitments.

      Is this information helpful?

    • Madrid

      Is this information helpful?

    More information
    Book a call
    chat with us
    unlock program details
    • A diverse group of people posing together in a professional setting.
    • A motivational phrase encouraging individuals to empower their entrepreneurial spirit.
    • A motivational quote encouraging innovation with a proactive mindset.
    • A message emphasizing the importance of cherishing diversity in people, mind, and experience.
    • This image features a motivational phrase emphasizing a humanistic approach in a stylish font.