This program is designed for professionals who need to integrate data management with corporate strategy. It is intended for business professionals who must make decisions based on data analysis and technical professionals who wish to incorporate strategic elements of Big Data and Business Analytics into their roles.

The previous edition of the program featured participants from a variety of sectors, job titles and age groups. In terms of sector, the most prominent were engineering, consulting and real estate, with participation rates of 19%, 14% and 13% respectively. Sectors with lower representation included biotechnology, legal, manufacturing, maritime and port operations, metallurgy, leisure, petrochemicals, insurance and digital technology, each accounting for 6% of participants.

The most common job titles among participants were business unit director (44%) and general manager (32%). Other titles included attorney-partner, manager, senior manager and deputy director, each accounting for 6% of the total.

In terms of age, the most represented age group was those over 45, accounting for 44% of the participants, followed by the 41–45 age group at 37%. Finally, the 36 to 40-year-old age group accounted for 19% of the participants.