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Master in Design for Immersive Experiences and XR

Experience design beyond reality.Experience design beyond reality.Experience design beyond reality.Experience design beyond reality.Experience design beyond reality.Experience design beyond reality.
Experience design beyond reality.Experience design beyond reality.Experience design beyond reality.Experience design beyond reality.Experience design beyond reality.Experience design beyond reality.
Duration10 Months
LanguageEnglish
LocationMadrid
IntakeSeptember
Mode of StudyIn-person
FormatFull-time

EXPLORE THE MASTER IN DESIGN FOR IMMERSIVE EXPERIENCES & XR

Immersive experience design combines narrative, interaction, and real-time technology to create environments that people can explore, respond to, and shape. As a designer, you'll develop the skills to curate meaningful, human-centered experiences across physical and digital spaces.

Learning is hands-on and studio-based, guided by faculty and real-world partners. You prototype, iterate, and co-create immersive systems that integrate XR, spatial computing, human-computer interaction, sound, motion, and AI. Projects culminate in a portfolio-ready thesis that demonstrates technical fluency, cultural awareness, and the ability to design experiences that resonate beyond the classroom.

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YOUR JOURNEY THROUGH IMMERSIVE DESIGN

The program immerses you in design that fuses technology, storytelling, and spatial experience. You begin with XR, prototyping, and human-computer interaction, then advance to sound and motion design, interactive narratives, and worldbuilding. In the final term, real-time graphics, embodied media, UX, AI, and gamification support your studio-based thesis, culminating in a portfolio showcasing technical skill, creativity, and the ability to craft immersive experiences across industries.

Study
10 MONTHS
The program
    Periods
    Study
    10 MONTHS
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    CORE PILLARS OF LEARNING AT IE SCHOOL OF ARCHITECTURE AND DESIGN

    • Two men working on a computer design of a drone in a modern office environment.
    • An artistic representation of a female head profile, covered and blended with various types of greenery and moss.
    • Five people having a casual meeting on wooden bleachers in a creative office space labeled 'area 31'.
    A woman is interacting with a display while promoting events at a university's School of Architecture and Design.

    THE ULTIMATE GUIDE

    All you need to know about our School of Architecture and Design events

    Frequently Asked Questions

    • Graduates are prepared for roles such as immersive experience designer, narrative designer, interaction designer, creative technologist, exhibition designer, innovation specialist, or producer in experience‑driven fields.  

    • It combines XR, interaction design, real-time graphics, creative coding, spatial computing, AI, and immersive storytelling through hands-on learning.

    • Courses include XR design, spatial computing, interaction design, storytelling, prototyping, and immersive technologies.

    • It’s built around design studios, hands-on projects, and a final thesis, combining practice with theory.

    • Storytelling, UX, spatial design, and the psychology of immersion, alongside creative direction and interaction design.

    • VR is used to visualize, prototype, and experience spaces in real time, improving design and communication.

    • No. The program is design-led, and technical skills are taught from scratch.

    • Yes. You can focus your projects and thesis on XR, interaction design, or immersive storytelling.

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