Marketing is about creating an ideal, anticipating the next step, going beyond the norm and reaching people in unique ways. This is a growing industry, and it's changing fast. Exciting new career opportunities are opening up and world-leading employers are looking for people whose skills and knowledge are ahead of the curve.
Are naturally curious and creative, constantly challenging current trends with innovative ideas
An experience to develop their skills in the latest marcom tools from offline to digital platforms in order to create impact.
A driving force of creativity and data-driven decision-making that will connect brands and consumers through powerful strategies and storytelling.
The program's career focus places a firm emphasis on real-world skills, case studies and challenges, allowing you to dive into the day-to-day of marketing professionals with top marketing companies. You'll graduate with ready-for-work experience that makes you highly attractive to leading employers like Amazon, Kantar, Nielsen and Ikea.
Our faculty is drawn from experienced sector practitioners, on hand to pass on their expertise, experience and insight to keep you right up to date with industry trends. For example, Jaime Veiga, the Academic Director of the Master in Market Research and Consumer Behavior at IE University, has more than 20 years of experience in the FMCG and pharma sectors, excelling in roles within R&D, insights, market research and marketing in companies such as P&G and J&J.
Gain firsthand sector experience through initiatives such as the Global Immersion Week, Marketing Day or the MARCOM Speaker series that bring speakers from HBO or Amazon to the classroom.
Mastery of industry software including Adobe Creative Cloud, Google Analytics and MailChimp will allow you to apply these essential skills in real-world settings, adding another must-have element to your professional profile.
Our faculty, student body and global alumni community provides an unmatched pool of different cultures. In class, there are over 25 different nationalities, which will offer different perspectives, worldviews and insights to enrich your personal and professional development long after you graduate.
Our range of bachelor's, master's and dual degree programs are designed to place the whole world of marketing, communications and sales at your feet. Ranging from digital media, design and communication to consumer behavior, business, social sciences and even international relations, we've got you covered across a broad range of sectors.
The career opportunities in this cutting-edge sector are as varied as they are broad. Whether you see yourself working in a corporate scenario or an agency, today’s job market offers you five main focus areas within marketing and communications to explore: category management, creative marketing, market research, customer experience, and digital marketing.
Digital transformation and new work patterns are continuously disrupting the world of work, and AI is changing CX forever, meaning there are opportunities at every turn. Creative agencies, multinational organizations, governments and NGOs, market research, PR, startups, media production or design—your options are as extensive as your ambition.
Originally from Mexico, Rebeca Flores studied the Bachelor in Business Administration and then the Master in Visual & Digital Media at IE University. She currently lives in Amsterdam and is working as Brand Marketing Specialist at Nike.
Since graduating, Jasmina has shown true determination in pursuing her passions. She currently works at Havas in Prague, a creative agency that manages social media for large global companies, including Google. At IE University, where she studied the Bachelor in Communication and Digital Media, Jasmina made every effort to follow her passions, taking part in photography, music, and sports activities.
Learn about Jerome, student of the Master in Visual & Digital Media. Focused on strengthening the relationship between individuals and organizations and using a mix of both digital and traditional channels, we train students to drive global connection by better understanding our audiences and resonating with who they are.
Originally from Spain, Silvia Dominguez studied the Master in Digital Marketing at IE University. She currently lives in London and is working as Brand Specialist at Amazon Fashion.
Our Talent & Careers team is committed to our community and provides many opportunities for your professional development. From personalized career advice and guidance to kickstart your professional future, organizing dozens of helpful events and forums, to developing close collaborations with world-leading employers, we are dedicated to connecting you to the real industry and helping you boost your career.
Through these initiatives, hundreds of companies visit IE University each year, presenting thousands of new opportunities to IE University students. The Talent & Careers team in MARCOM makes these resources available to you, but your experience depends on how you take on these opportunities.
Throughout your program at IE, you will be coached by experts from the IE Talent & Careers department on a variety of topics. These will be highly technical sessions related to how to prepare an effective CV, writing a cover letter, networking effectively and how to achieve your professional goals. You will also be advised on the resources available for students through the IE Talent & Careers department, as well as liaise with external industry professionals in events such as the Talent Forum and have access to an international job portal.
Depending on the program within this career pathway, you can access exchanges, international experiences like the Global Immersion Week or the Marcom Speaker Series where top experts in the field come to the classroom to share their professional journeys.
You will also have access to participate in over 150 student-led clubs as the Marketing Club, PR & Communication, Fashion & Luxury Club, or even start your own.
If you're ready to start shaping your future, your journey starts here.
Investing in education is like buying property: IE University property. It’s a time to experiment and experience new things. To make the best investment, explore in depth the multiple bachelor’s, master’s and executive programs available.
You have decided on two program options. Amazing! Choosing your program is the foundation of your property, and the application process is the frame. Building a solid frame is an essential step in your IE University journey. Good luck!
It’s time to build your IE University property’s walls and ceilings. Next step: financing. Whether you build the walls yourself with savings or someone else helps you via loans, scholarships or family support, securing this plan is a must!
Your IE University property is safe, it’s time to get water and electricity. This includes things like choosing where to live, getting your visa and learning Spanish (a must!). Our Student Services team is happy to help you set all this up!
You are now living at your brand-new IE University property. What’s your plan? Campus Life brings LIFE to your IE Experience. Join clubs, network, practice your professional skills or develop new talents. The options are limitless!
It’s not all fun and games at your IE University property. You have to continue to improve your property. Work with our career advisors, network with recruiters, attend job fairs and more to future-proof your career development.
Maintenance is key for a solid IE University property. This assures the value of your investment and allows for new development. Joining our global IE Alumni Community unlocks a world of opportunities thanks to our Alumni Services.
With three locations in Madrid and Segovia, our campuses are a blend of cultures, welcoming over 7,000 students from more than 140 countries every year.
Our campuses in Madrid, IE Tower and Maria de Molina, provide you numerous opportunities to network with multinationals in one of the world’s leading financial hubs. At the Segovia campus, history and tradition meet innovation with our state-of-the-art classrooms.
No matter which campus you choose, you will be surrounded by a diverse range of peers, professors and perspectives that will enhance your learning experience
Staying at the cutting edge is central to our ethos at IE University. IE Insights offers inside knowledge from industry experts, including their thought-leading opinions and analyses on the topics that matter now and will matter tomorrow.