Tosin Oshinowo

Define your experience in the MBARCH at IE in one word.

Eye-opening.

What was your networking experience like during the program?

It was great to meet so many people from both similar and diverse backgrounds, all connected to the architecture profession. Some, like me, were running their own practices; others came from large firms, and some worked on the other side of the table as contractors. This diversity enriched our group discussions—real learning emerged from the range of experiences we shared, and it was truly phenomenal.

Which skills from the master have been most valuable in developing your current projects?

Several courses stand out, even off the top of my head. The finance module was invaluable, especially learning how to read and interpret financial statements. The course on agreements reinforced the importance of bespoke contracts—always. Negotiation training was transformative, particularly in understanding how to be appropriately paid by articulating and protecting value. I also came to appreciate the indispensable role of human resources, especially in a service-based business. Writing a business plan and developing a strategy for growth—whatever form that may take—were equally important. And finally, the course on marketing demonstrated how to promote a practice intentionally and effectively, without being crude.

What kinds of projects are you currently working on, and how do they blend business strategy with architecture?

My practice currently straddles research and traditional service provision, and this duality has strengthened the quality and depth of our design output. We are engaged across a wide range of project typologies—including institutional, commercial, residential, and cultural—which has been an intentional strategy, particularly given the context of practicing in Nigeria. In an architecture and construction industry that is still evolving, it has been more effective to build a firm recognized for its versatility rather than specializing too narrowly. This approach has also opened pathways into other African markets, and we are currently working on two projects in West Africa as we continue to learn and navigate this broader regional landscape.

How do you think the MBARCH program has influenced your approach to architecture and design today?

It has been incredibly beneficial. The program itself was very intensive, combining learning and practice in real time. The weekly forums and Saturday classes were demanding at times, but beyond the academic content, they equipped me with essential life skills—particularly the ability to multitask more efficiently, which is critical when running a business. I especially appreciated the use of case studies and forums across several courses. This approach proved valuable later when I joined a fellowship at Harvard University and took classes at the Business School. Having prior experience with this style of learning allowed me to engage more deeply and get the most out of that opportunity as well.

What emerging opportunities do you see at the intersection of business with architecture and design today?

Coming from Nigeria—and from a continent that contributes less than 3% of global GDP—it is clear that architectural practice here cannot rely on the traditional consultancy model, especially as the profession evolves globally. In Africa, practitioners who deliver value-based solutions and position themselves as integral to project formation, not just service providers, will be at the forefront of shaping the future of the profession. This shift is essential for creating meaningful, context-specific impact within an economy where innovation, resourcefulness, and strategic involvement are critical.

If someone were considering studying this master's at IE, what would you tell them?

Do it, it will change your life! 

Connect with Tosin here.