Business of Design | IE School of Architecture and Design

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Business of Design

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Business Of Design

WHAT IS IT ABOUT?

In this free three-part lecture series, we will be exploring themes that align with our Master in Business for Architecture and Design (MBArch). The MBArch is a program that looks at enabling architects and designers to become better managers, business developers and entrepreneurs.

This first year we will be focusing the Business of Design series on how to improve the marketing, public relations and communications strategies that architects and designers should build for their firms. We are bringing three experts in the field from different perspectives that will share their experience and help you have a better idea of what you need to succeed at building that strategy.