Masterclass with Beatriz Ordovás from Christie’s and Art Collector Javier Aparici

At IE University, Beatriz Ordovás, Head of Post-War and Contemporary Art, Iberia at Christie’s, and fashion designer and art collector Javier Aparici led a masterclass on how the art market is evolving through technology and generational change. The session, organized and moderated by Professor Sofía Urbina, explored the impact of AI, NFTs, and blockchain, as highlighted by Ordovás, who also emphasized the need for globally minded, multidisciplinary professionals in the art world. Aparici discussed how Generation Z engages with art primarily through digital platforms and social media, reshaping how art is discovered, shared, and collected. Together, they offered valuable insights into how innovation and new audiences are redefining the future of art.