Programs in Marketing, Communication & Media

WHAT ARE THE PROGRAMS IN MARKETING, COMMUNICATION & MEDIA ALL ABOUT?

In our highly globalized world, creating value in marketing, communications and media consists of striking a balance between tech innovation and human creativity to influence customer decisions.

This means that the success of every international brand is a product of large, diverse teams of professionals, from marketing firms to design firms to customer research and everything in between. In addition, the digital overhaul has created jobs that didn’t exist a few years ago—jobs in VR development, social media strategy and customer insights using neuromarketing. As a result, recruiters are looking for a rare breed of professionals who have mastered modern forms of communication, and are prepared to efficiently connect consumers with the products and services they really want.

The Marketing, Communication & Media programs are focused on strengthening the relationship between individuals and organizations. By using a mix of both digital and traditional channels, we train students to drive global connection by better understanding our audiences and resonating with who they are.

  

Navigate through the following areas related to Marketing, Communication & Media:
WANT TO KNOW MORE?
If your passion in life is to bring people together and build communication in a globalized world, this area is for you.

Reasons to choose this area

Hands-on learning

Each program in this area is rooted in a practical approach that features real-world cases, simulations, and industry software. Not only will this prepare you for the reality of sector challenges, but the transversal skill set you develop can be applied to everything from innovation and strategy design to product development and more.

Rub elbows with industry leaders

The faculty and visiting speakers you will meet on this area come from eclectic backgrounds and boast a broad range of industry experience. While expanding your international network, you will discover the most up-to-date sector trends and gain insights that will help you achieve your professional goals.

Learn on the front line

Our industry partnerships allow students to develop their skills working within top organizations. Featuring eye-opening insights and career-boosting connections, you will be able to understand the reality of today’s sector. Previous companies that have taken part include Nielsen, Orange, Llorente & Cuenca and Amazon, as well as organizations like OECD and NATO.

Gain a digital skill set

To succeed in today’s environment, it’s essential to have well-developed digital skills—and the creativity to leverage them. This area features top industry software such as Adobe Creative Cloud, Google Analytics, Hootsuite, HubSpot and Mailchimp. By applying it to real-world scenarios, you will discover how to use the software in a professional setting.

Experience true diversity

IE University welcomes individuals from all cultures and backgrounds, whether as part of the student body, the faculty or any of our visiting professionals. This inherent diversity makes us who we are and enriches the experience for everyone on campus and beyond. In this way, our students are constantly challenged as they discover new perspectives, worldviews and cultural insights.

Marketing, Communication & Media Programs

  • BACHELOR’S PROGRAMS

    • Bachelor in Communication and Digital Media

      The Bachelor in Communication and Digital Media is aimed at students who wish to play an active role in making brands stand out. It offers our students the skills required to create, shape, deliver and measure successful communication and marketing in a wide range of formats and platforms.

      PROGRAM

      Undergraduate Degrees

      DURATION

      4 years

      LANGUAGE

      English

      LOCATION

      Segovia and Madrid

      INTAKE

      September

    • Bachelor in Behavior and Social Sciences

      This program empowers students to study, understand, and influence people and society. It trains a new generation of experts who can study the complexity of human behavior using a multifaceted approach that combines a diverse range of social science disciplines, tools, and skills.

      PROGRAM

      Undergraduate Degrees

      DURATION

      4 years

      LANGUAGE

      English

      LOCATION

      Segovia and Madrid

      INTAKE

      September

    • Bachelor in Business Administration

      The Bachelor in Business Administration is an innovative and international program that will help you develop the business and management competencies you need to have a successful career either in multinational corporations or starting your own company.

      PROGRAM

      Undergraduate Degrees

      DURATION

      4 years

      LANGUAGE

      English

      LOCATION

      Segovia and Madrid

      INTAKE

      September

    • Bachelor in Design

      The Bachelor in Design is a comprehensive degree that seeks to challenge today’s physical, experiential, functional and emotional reality. It is aimed to flexible and audacious individuals who can seek creative solutions for a better and sustainable life, even when faced with limited resources.

      PROGRAM

      Degree

      DURATION

      4 years

      LANGUAGE

      English

      LOCATION

      Segovia and Madrid

      INTAKE

      September

    • Bachelor in International Relations

      This bachelor is a hands-on program that prepares students for a career in the international public and private sectors. Our international environment and outlook shapes global citizens, able to adapt to diversity and engage in complex economic, political and social dynamics.

      PROGRAM

      Undergraduate Degrees

      DURATION

      4 years

      LANGUAGE

      English

      LOCATION

      Segovia and Madrid

      INTAKE

      September

    • Dual Degree in Business Administration + Design

      The Dual Degree in Business Administration and Design is a demanding program for creative individuals with a passion for innovation and business, looking to produce lasting value within the corporate world. Embark on a unique learning journey where you harness the power of future-forward design, develop unparalleled business knowledge, and gain real-world, hands-on experience.

      PROGRAM

      Undergraduate Degrees

      DURATION

      5 years

      LANGUAGE

      English

      LOCATION

      Segovia and Madrid

      INTAKE

      September

    • Dual Degree in Business Administration + International Relations

      The Dual Degree in Business Administration and International Relations offers a comprehensive and practical study of international affairs and solid business skills that will give you a global perspective of economic, political and social interactions.

      PROGRAM

      Undergraduate Degrees

      DURATION

      5 years

      LANGUAGE

      English

      LOCATION

      Segovia and Madrid

      INTAKE

      September

    •  

  • Masters and MBA programs

    • Master in Corporate & Marketing Communication

      Delivered in both part-time and full-time formats, the Master in Corporate & Marketing Communication is designed to provide participants with the latest skills in strategic communications, management, and digital strategies.

      FORMAT

      Full-time / Part-time

      DURATION

      10 months / 12 months

      LOCATION

      Madrid / Online & Madrid

      INTAKE

      October / April

      LANGUAGE

      English

      CAREER WORLD

      Connect

    • Master In Customer Experience & Innovation

      In the Master in Customer Experience & Innovation, students discover how to research, analyze, synthesize, design, test, and deliver multifaceted experiences and interactions with real product and service offerings.

      CAREER WORLD

      Connect

      DURATION

      10 Months

      LANGUAGE

      English

      LOCATION

      Madrid

      FORMAT

      Full-time

      INTAKE

      October

    • Master in Digital Marketing

      Delivered in both part-time and full-time formats, the Master in Digital Marketing prepares you to become a knowledgeable, forward-thinking expert in the world of digital performance, strategy, and customer analytics.

      FORMAT

      Full-time / Part-time

      DURATION

      11 months / 15 months

      LOCATION

      Madrid / Online & Madrid

      INTAKE

      September / April

      LANGUAGE

      English

      CAREER WORLD

      Connect

    • Master in Market Research & Consumer Behavior

      The Master in Market Research & Consumer Behavior prepares young professionals from diverse backgrounds for creative or analytical careers that involve understanding market intelligence and consumer psychology.

      CAREER WORLD

      Connect

      DURATION

      10 months

      LANGUAGE

      English

      LOCATION

      Madrid

      FORMAT

      Full-time

      INTAKE

      October

    • Master in Visual & Digital Media

      The Master in Visual & Digital Media aims to bridge the gap between creative practice and business management, so that you can conceive, develop, execute, and manage all kinds of creative projects from start to finish.

      CAREER WORLD

      Connect

      DURATION

      10 Months

      LANGUAGE

      English

      LOCATION

      Madrid

      FORMAT

      Full-time

      INTAKE

      October

    • International MBA

      Our flagship full-time MBA program in Madrid. Get into a voyage to uncharted business heights. An intense full-time 50% customizable program. Designed to create an environment for transformation, a hothouse for unconventional thinking. Only for the brave.

      PROGRAM

      MBA

      DURATION

      11 months (plus extension options)

      LANGUAGE

      English or Bilingual (English & Spanish)

      LOCATION

      Madrid

      FORMAT

      Full-time

      INTAKE

      September & January

    • Master in International Relations

      The Master in International Relations trains professionals in the dynamics that shape global affairs and provides them with the ideas and tools required to effectively lead government agencies, corporations, civil society and multilateral organizations in a fast-changing environment.

      DURATION

      10 months

      LANGUAGE

      English

      LOCATION

      with a one-week fieldtrip to Brussels and the OECD Headquarters in Paris

      FORMAT

      Full-time

      INTAKE

      October

    • Master in Management

      It’s a brave new world out there. After more than 10 years inspiring recent graduates, our Master in Management offers the most customizable program to date providing you with innovative skills and techniques to successfully negotiate the twists and turns on the road ahead and shape the future you.

      PROGRAM

      Master

      DURATION

      1 year

      LANGUAGE

      English or Bilingual (English & Spanish)

      LOCATION

      Madrid

      FORMAT

      Full-time

      INTAKE

      September and January

    •  

  • Dual Degrees with MIM

    • Master in Management + Master in Corporate Marketing and Communication

      This Dual Degree program combines organizational management with creative marketing. It trains students to be efficient and effective in business transactions, while also stimulating their creativity. The Master in Management teaches them to meet the most rigorous project management standards, while the Master in Corporate Marketing and Communication applies these new skills to fast-paced corporate environments.

      DURATION

      18 months

      LANGUAGE

      English

      LOCATION

      Madrid

      FORMAT

      Full-time

      INTAKE

      January

    • Master in Management + Master in Customer Experience and Innovation

      Students graduate with the management knowledge and global perspective that today’s companies are looking for, putting them in a prime position as they enter the job market. You can join them by taking this crucial step toward becoming a conscientious professional with the technical, organizational and business skills necessary to excel in the global marketplace.

      DURATION

      18 months

      LANGUAGE

      English

      LOCATION

      Madrid

      FORMAT

      Full-time

      INTAKE

      January

    • Master in Management + Master in Digital Marketing

      With this Dual Degree, you’ll not only acquire the technical skills needed to understand consumer behavior—and the creativity to apply this information to new strategies—but will also develop the managerial know-how to drive positive change across an organization.

      DURATION

      18 months

      LANGUAGE

      English

      LOCATION

      Madrid

      FORMAT

      Full-time

      INTAKE

      January

    • Master in Management + Master in Market Research and Consumer Behavior

      This Dual Degree program will help you develop flexibility, versatility and creativity. Through business labs, consulting projects, teamwork, debates and discussions, it takes a holistic approach to learning, which is catered to each individual. The skills you acquire and the experience you gain will drive your future success in management, business and market research—even before you earn your diplomas.

      DURATION

      18 months

      LANGUAGE

      English

      LOCATION

      Madrid

      FORMAT

      Full-time

      INTAKE

      January

    • Master in Management + Master in Visual and Digital Media

      A Dual Degree in Management and Visual & Digital Media teaches students to create inspiring visual content to lead successful projects in the 21st century. In this program you will gain a firm grounding in project management, entrepreneurship, accounting and finance, before focusing on sparking your creativity with courses in interactive storytelling, graphic design and visual production.

      DURATION

      18 months

      LANGUAGE

      English

      LOCATION

      Madrid

      PROGRAM

      Full-time

      INTAKE

      January

    •  

  • Dual Degrees with MBA

    • International MBA + Master in Corporate and Marketing Communication

      Through this cutting-edge Dual Degree program, you’ll gain the creative marketing, management and leadership skills needed to help companies navigate the new challenges posed by the globalized digital world. Over the course of the program, you’ll learn how to manage corporate reputations and communication with stakeholders, helping you bridge the gap between businesses and consumers.

      DURATION

      19 months

      LANGUAGE

      English

      LOCATION

      Madrid

      FORMAT

      Full-time

      INTAKE

      January

    • International MBA + Master in Customer Experience and Innovation

      This rigorous dual degree provides valuable real-world experience and technical expertise. You’ll learn how to transform the customer experience, think outside the box and apply what you’re learning in real-world situations. With access to IE University’s resources and support, you’ll be empowered to create lasting customer experiences as you reach new professional heights.

      DURATION

      19 months

      LANGUAGE

      English

      LOCATION

      Madrid

      FORMAT

      Full-time

      INTAKE

      January

    • International MBA + Master in Digital Marketing

      This Dual Degree aims to shape ambitious professionals in the business and marketing worlds into the versatile and innovative leaders of tomorrow. By combining the International MBA—IE Business School’s flagship full-time program—with the Master in Digital Marketing from IE School of Human Sciences and Technology, students will graduate with both the advanced management skills and marketing expertise they need to reach the top.

      DURATION

      19 months

      LANGUAGE

      English

      LOCATION

      Madrid

      FORMAT

      Full-time

      INTAKE

      January

    • International MBA + Master in Market Research and Consumer Behavior

      This Dual Degree program shapes the next generation of innovative market research experts by pairing the flagship International MBA with the Master in Market Research and Consumer Behavior. This program sharpens students’ management skills and broadens their perspectives, allowing them to analyze, interpret and activate the voice of the consumer to drive innovation.

      DURATION

      19 months

      LANGUAGE

      English

      LOCATION

      Madrid

      FORMAT

      Full-time

      INTAKE

      January

    • International MBA + Master in Visual and Digital Media

      With the Dual Degree International MBA and Master in Visual & Digital Media, you’ll master the latest digital media while creating strategies that stand out and capture customers’ attention to drive engagement. What’s more, when matched with the IMBA, you’ll gain the management expertise needed to thrive at the top tier of the digital media industry.

      DURATION

      19 months

      LANGUAGE

      English

      LOCATION

      Madrid

      FORMAT

      Full-time

      INTAKE

      January

    •  

MARKETING, COMMUNICATION & MEDIA CAREER PATH

The Marketing, Communication & Media programs provide a diverse and exciting range of potential career options. But alongside their program training, students also need to market themselves by developing their personal brand and forming connections with key industry players. At IE University, the Talent & Careers Department is always on hand to help boost student employability. In the past, our students have gone on to become:

Roles in Marketing, Communication & Media

✓ Brand Managers
✓ Digital Content Creators
✓ Corporate Affairs & Communication Managers
✓ Experience & Innovation Designers
✓ Consumer Insights Generators
✓ Digital Marketing Managers
✓ Social Media Strategist
✓ Public Affairs & Stakeholder Manager
✓ Innovation Consultant

 

Types of organizations in Marketing, Communication & Media

✓ Creative, advertising and communications agencies
✓ Top multinational organizations in various sectors
✓ Media production companies
✓ Design studios
✓ E-commerce companies
✓ Branding consultancies
✓ Governmental and non-governmental organizations
✓ PR agencies
✓ Market Research & Consulting firms
✓ Startups of their own

MARKETING, COMMUNICATION & MEDIA COMPANIES

Many students from these programs have gone on to work in a variety of positions at some of the most influential companies and organizations in this area:
  • buzzfeed
  • McCann Worldgroup
  • Nielsen
  • OECD
  • P&G
  • Publicis Worldwide
  • Weber Shandwick
  • Youtube
  • United Nations
  • Kantar
  • Hootsuite
  • Unilever

INDUSTRY TRENDS

Corporate Social Responsibility

As we identify more with brands, companies have a new corporate responsibility to lead with purpose. They are increasingly expected to take a political stance, acting in a way that encourages progress and incentivizes customers to follow their examples. Brands are in a powerful position to unlock change, particularly with social impact initiatives to promote diversity and sustainability.

Digital transformation

Digital transformation has rewritten the rules for what is possible in marketing, communications and media. According to Deloitte, digital media will increase to 36% of all global advertising spending, driving demand for digital media experts. Digital innovations have huge potential in the world of marketing and communications—representing a source of incredible growth for companies that harness its power.

Automation and AI

Automated processes and enhanced channels of communication have also put the individual at the center of marketing strategies. By the end of 2020, it is estimated that 85% of a customer’s brand experience will occur without any human interaction. As companies and organizations continue to grapple with developments brought about by exponential technological power and human creativity, success in the future of communications and marketing will depend on blazing the trail and driving innovation.

"The program was a great introduction to the possibilities of the creative industry. It opened my eyes to the world of brands and the power of storytelling, experience, and design"
LUCIA SEOANE-PAMPIN
Master in Visual & Digital Media

MARKETING, COMMUNICATION & MEDIA INSIGHTS

5G network under the microscope

How the 5G network will upend the marketing world

If the jump from 3G to 4G is any indication, it’s clear that 5G is going to make wireless connections faster than ever. But how will it affect the marketing world? In this article, we’ll put the 5G network under the microscope.

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The Ancient Art of Storytelling

THE ANCIENT ART OF STORYTELLING: CHARACTER, COMPASSION, AND COOPERATION

A search for the topic of storytelling just within the platform Ted yields 597 talks. This exorbitant number makes sense, if we consider that marketing gurus, researchers, and neuroscientists remind us constantly that stories are 22 times more memorable than facts, statistics, or even sales pitches when it comes to personal, product, and company branding. Brain scans reveal that stories stimulate and engage the human brain.

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Power of conversational technology to connect with audiences

POWER OF CONVERSATIONAL TECHNOLOGY TO CONNECT WITH AUDIENCES

Alongside the growing popularity of Apple and Amazon’s virtual assistants, many organizations have begun to use chatbots and voicebots to interact with customers, but only a few have explored the potential of these innovations in the field of corporate communication.

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