Programs in Marketing, Communication & Media
WHAT ARE THE PROGRAMS IN MARKETING, COMMUNICATION & MEDIA ALL ABOUT?
This means that the success of every international brand is a product of large, diverse teams of professionals, from marketing firms to design firms to customer research and everything in between. In addition, the digital overhaul has created jobs that didn’t exist a few years ago—jobs in VR development, social media strategy and customer insights using neuromarketing. As a result, recruiters are looking for a rare breed of professionals who have mastered modern forms of communication, and are prepared to efficiently connect consumers with the products and services they really want.
The Marketing, Communication & Media programs are focused on strengthening the relationship between individuals and organizations. By using a mix of both digital and traditional channels, we train students to drive global connection by better understanding our audiences and resonating with who they are.
If your passion in life is to bring people together and build communication in a globalized world, this area is for you.
Reasons to choose a program in Marketing, Communication & Media
Hands-on learning
Each program in this area is rooted in a practical approach that features real-world cases, simulations, and industry software. Not only will this prepare you for the reality of sector challenges, but the transversal skill set you develop can be applied to everything from innovation and strategy design to product development and more.
Rub elbows with industry leaders
The faculty and visiting speakers you will meet on this area come from eclectic backgrounds and boast a broad range of industry experience. While expanding your international network, you will discover the most up-to-date sector trends and gain insights that will help you achieve your professional goals.
Learn on the front line
Our industry partnerships allow students to develop their skills working within top organizations. Featuring eye-opening insights and career-boosting connections, you will be able to understand the reality of today’s sector. Previous companies that have taken part include Nielsen, Orange, Llorente & Cuenca and Amazon, as well as organizations like OECD and NATO.
Gain a digital skill set
To succeed in today’s environment, it’s essential to have well-developed digital skills—and the creativity to leverage them. This area features top industry software such as Adobe Creative Cloud, Google Analytics, Hootsuite, HubSpot and Mailchimp. By applying it to real-world scenarios, you will discover how to use the software in a professional setting.
Experience true diversity
IE University welcomes individuals from all cultures and backgrounds, whether as part of the student body, the faculty or any of our visiting professionals. This inherent diversity makes us who we are and enriches the experience for everyone on campus and beyond. In this way, our students are constantly challenged as they discover new perspectives, worldviews and cultural insights.
Marketing, Communication & Media Programs
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BACHELOR’S PROGRAMS
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Bachelor in Communication and Digital Media
The Bachelor in Communication and Digital Media is aimed at students who wish to play an active role in making brands stand out. It offers our students the skills required to create, shape, deliver and measure successful communication and marketing in a wide range of formats and platforms.
PROGRAMUndergraduate Degrees
DURATION4 years
LANGUAGEEnglish
LOCATIONSegovia and Madrid
INTAKESeptember
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Bachelor in Behavior and Social Sciences
This program empowers students to study, understand, and influence people and society. It trains a new generation of experts who can study the complexity of human behavior using a multifaceted approach that combines a diverse range of social science disciplines, tools, and skills.
PROGRAMUndergraduate Degrees
DURATION4 years
LANGUAGEEnglish
LOCATIONSegovia and Madrid
INTAKESeptember
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Bachelor in Business Administration
The Bachelor in Business Administration is an innovative and international program that will help you develop the business and management competencies you need to have a successful career either in multinational corporations or starting your own company.
PROGRAMUndergraduate Degrees
DURATION4 years
LANGUAGEEnglish
LOCATIONSegovia and Madrid
INTAKESeptember
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Bachelor in Design
The Bachelor in Design is a comprehensive degree that seeks to challenge today’s physical, experiential, functional and emotional reality. It is aimed to flexible and audacious individuals who can seek creative solutions for a better and sustainable life, even when faced with limited resources.
PROGRAMDegree
DURATION4 years
LANGUAGEEnglish
LOCATIONSegovia and Madrid
INTAKESeptember
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Bachelor in International Relations
This bachelor is a hands-on program that prepares students for a career in the international public and private sectors. Our international environment and outlook shapes global citizens, able to adapt to diversity and engage in complex economic, political and social dynamics.
PROGRAMUndergraduate Degrees
DURATION4 years
LANGUAGEEnglish
LOCATIONSegovia and Madrid
INTAKESeptember
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Dual Degree in Business Administration + Design
The Dual Degree in Business Administration and Design is a demanding program for creative individuals with a passion for innovation and business, looking to produce lasting value within the corporate world. Embark on a unique learning journey where you harness the power of future-forward design, develop unparalleled business knowledge, and gain real-world, hands-on experience.
PROGRAMUndergraduate Degrees
DURATION5 years
LANGUAGEEnglish
LOCATIONSegovia and Madrid
INTAKESeptember
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Dual Degree in Business Administration + International Relations
The Dual Degree in Business Administration and International Relations offers a comprehensive and practical study of international affairs and solid business skills that will give you a global perspective of economic, political and social interactions.
PROGRAMUndergraduate Degrees
DURATION5 years
LANGUAGEEnglish
LOCATIONSegovia and Madrid
INTAKESeptember
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Bachelor in Communication and Digital Media
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Masters and MBA programs
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Master in Corporate & Marketing Communication
Delivered in both part-time and full-time formats, the Master in Corporate & Marketing Communication is designed to provide participants with the latest skills in strategic communications, management, and digital strategies.
FORMATFull-time / Part-time
DURATION10 months / 12 months
LOCATIONMadrid / Online & Madrid
INTAKEOctober / April
LANGUAGEEnglish
CAREER WORLDConnect
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Master In Customer Experience & Innovation
In the Master in Customer Experience & Innovation, students discover how to research, analyze, synthesize, design, test, and deliver multifaceted experiences and interactions with real product and service offerings.
CAREER WORLDConnect
DURATION10 Months
LANGUAGEEnglish
LOCATIONMadrid
FORMATFull-time
INTAKEOctober
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Master in Digital Marketing
Delivered in both part-time and full-time formats, the Master in Digital Marketing prepares you to become a knowledgeable, forward-thinking expert in the world of digital performance, strategy, and customer analytics.
FORMATFull-time / Part-time
DURATION11 months / 15 months
LOCATIONMadrid / Online & Madrid
INTAKESeptember / April
LANGUAGEEnglish
CAREER WORLDConnect
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Master in Market Research & Consumer Behavior
The Master in Market Research & Consumer Behavior prepares young professionals from diverse backgrounds for creative or analytical careers that involve understanding market intelligence and consumer psychology.
CAREER WORLDConnect
DURATION10 months
LANGUAGEEnglish
LOCATIONMadrid
FORMATFull-time
INTAKEOctober
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Master in Visual & Digital Media
The Master in Visual & Digital Media aims to bridge the gap between creative practice and business management, so that you can conceive, develop, execute, and manage all kinds of creative projects from start to finish.
CAREER WORLDConnect
DURATION10 Months
LANGUAGEEnglish
LOCATIONMadrid
FORMATFull-time
INTAKEOctober
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International MBA
Our flagship full-time MBA program in Madrid. Get into a voyage to uncharted business heights. An intense full-time 50% customizable program. Designed to create an environment for transformation, a hothouse for unconventional thinking. Only for the brave.
PROGRAMMBA
DURATION11 months (plus extension options)
LANGUAGEEnglish or Bilingual (English & Spanish)
LOCATIONMadrid
FORMATFull-time
INTAKESeptember & January
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Master in International Relations
The Master in International Relations trains professionals in the dynamics that shape global affairs and provides them with the ideas and tools required to effectively lead government agencies, corporations, civil society and multilateral organizations in a fast-changing environment.
DURATION10 months
LANGUAGEEnglish
LOCATIONwith a one-week fieldtrip to Brussels and the OECD Headquarters in Paris
FORMATFull-time
INTAKEOctober
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Master in Management
It’s a brave new world out there. After more than 10 years inspiring recent graduates, our Master in Management offers the most customizable program to date providing you with innovative skills and techniques to successfully negotiate the twists and turns on the road ahead and shape the future you.
PROGRAMMaster
DURATION1 year
LANGUAGEEnglish or Bilingual (English & Spanish)
LOCATIONMadrid
FORMATFull-time
INTAKESeptember and January
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Master in Corporate & Marketing Communication
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Dual Degrees with MIM
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Master in Management + Master in Corporate Marketing and Communication
This Dual Degree program combines organizational management with creative marketing. It trains students to be efficient and effective in business transactions, while also stimulating their creativity. The Master in Management teaches them to meet the most rigorous project management standards, while the Master in Corporate Marketing and Communication applies these new skills to fast-paced corporate environments.
DURATION18 months
LANGUAGEEnglish
LOCATIONMadrid
FORMATFull-time
INTAKEJanuary
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Master in Management + Master in Customer Experience and Innovation
Students graduate with the management knowledge and global perspective that today’s companies are looking for, putting them in a prime position as they enter the job market. You can join them by taking this crucial step toward becoming a conscientious professional with the technical, organizational and business skills necessary to excel in the global marketplace.
DURATION18 months
LANGUAGEEnglish
LOCATIONMadrid
FORMATFull-time
INTAKEJanuary
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Master in Management + Master in Digital Marketing
With this Dual Degree, you’ll not only acquire the technical skills needed to understand consumer behavior—and the creativity to apply this information to new strategies—but will also develop the managerial know-how to drive positive change across an organization.
DURATION18 months
LANGUAGEEnglish
LOCATIONMadrid
FORMATFull-time
INTAKEJanuary
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Master in Management + Master in Market Research and Consumer Behavior
This Dual Degree program will help you develop flexibility, versatility and creativity. Through business labs, consulting projects, teamwork, debates and discussions, it takes a holistic approach to learning, which is catered to each individual. The skills you acquire and the experience you gain will drive your future success in management, business and market research—even before you earn your diplomas.
DURATION18 months
LANGUAGEEnglish
LOCATIONMadrid
FORMATFull-time
INTAKEJanuary
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Master in Management + Master in Visual and Digital Media
A Dual Degree in Management and Visual & Digital Media teaches students to create inspiring visual content to lead successful projects in the 21st century. In this program you will gain a firm grounding in project management, entrepreneurship, accounting and finance, before focusing on sparking your creativity with courses in interactive storytelling, graphic design and visual production.
DURATION18 months
LANGUAGEEnglish
LOCATIONMadrid
PROGRAMFull-time
INTAKEJanuary
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Master in Management + Master in Corporate Marketing and Communication
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Dual Degrees with MBA
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International MBA + Master in Corporate and Marketing Communication
Through this cutting-edge Dual Degree program, you’ll gain the creative marketing, management and leadership skills needed to help companies navigate the new challenges posed by the globalized digital world. Over the course of the program, you’ll learn how to manage corporate reputations and communication with stakeholders, helping you bridge the gap between businesses and consumers.
DURATION19 months
LANGUAGEEnglish
LOCATIONMadrid
FORMATFull-time
INTAKEJanuary
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International MBA + Master in Customer Experience and Innovation
This rigorous dual degree provides valuable real-world experience and technical expertise. You’ll learn how to transform the customer experience, think outside the box and apply what you’re learning in real-world situations. With access to IE University’s resources and support, you’ll be empowered to create lasting customer experiences as you reach new professional heights.
DURATION19 months
LANGUAGEEnglish
LOCATIONMadrid
FORMATFull-time
INTAKEJanuary
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International MBA + Master in Digital Marketing
This Dual Degree aims to shape ambitious professionals in the business and marketing worlds into the versatile and innovative leaders of tomorrow. By combining the International MBA—IE Business School’s flagship full-time program—with the Master in Digital Marketing from IE School of Human Sciences and Technology, students will graduate with both the advanced management skills and marketing expertise they need to reach the top.
DURATION19 months
LANGUAGEEnglish
LOCATIONMadrid
FORMATFull-time
INTAKEJanuary
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International MBA + Master in Market Research and Consumer Behavior
This Dual Degree program shapes the next generation of innovative market research experts by pairing the flagship International MBA with the Master in Market Research and Consumer Behavior. This program sharpens students’ management skills and broadens their perspectives, allowing them to analyze, interpret and activate the voice of the consumer to drive innovation.
DURATION19 months
LANGUAGEEnglish
LOCATIONMadrid
FORMATFull-time
INTAKEJanuary
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International MBA + Master in Visual and Digital Media
With the Dual Degree International MBA and Master in Visual & Digital Media, you’ll master the latest digital media while creating strategies that stand out and capture customers’ attention to drive engagement. What’s more, when matched with the IMBA, you’ll gain the management expertise needed to thrive at the top tier of the digital media industry.
DURATION19 months
LANGUAGEEnglish
LOCATIONMadrid
FORMATFull-time
INTAKEJanuary
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International MBA + Master in Corporate and Marketing Communication
MARKETING, COMMUNICATION & MEDIA COMPANIES
of consumer browsing sessions will be voice activated, through Siri, Alexa or Cortana by 2020
will reach the geolocation marketing industry by 2025
INDUSTRY TRENDS
Corporate Social Responsibility
As we identify more with brands, companies have a new corporate responsibility to lead with purpose. They are increasingly expected to take a political stance, acting in a way that encourages progress and incentivizes customers to follow their examples. Brands are in a powerful position to unlock change, particularly with social impact initiatives to promote diversity and sustainability.
Digital transformation
Digital transformation has rewritten the rules for what is possible in marketing, communications and media. According to Deloitte, digital media will increase to 36% of all global advertising spending, driving demand for digital media experts. Digital innovations have huge potential in the world of marketing and communications—representing a source of incredible growth for companies that harness its power.
Automation and AI
Automated processes and enhanced channels of communication have also put the individual at the center of marketing strategies. By the end of 2020, it is estimated that 85% of a customer’s brand experience will occur without any human interaction. As companies and organizations continue to grapple with developments brought about by exponential technological power and human creativity, success in the future of communications and marketing will depend on blazing the trail and driving innovation.
MARKETING, COMMUNICATION & MEDIA INSIGHTS

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POWER OF CONVERSATIONAL TECHNOLOGY TO CONNECT WITH AUDIENCES
Alongside the growing popularity of Apple and Amazon’s virtual assistants, many organizations have begun to use chatbots and voicebots to interact with customers, but only a few have explored the potential of these innovations in the field of corporate communication.
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