This means that the success of every international brand is a product of large, diverse teams of professionals, from marketing firms to design firms to customer research and everything in between. In addition, the digital overhaul has created jobs that didn’t exist a few years ago—jobs in VR development, social media strategy and customer insights using neuromarketing. As a result, recruiters are looking for a rare breed of professionals who have mastered modern forms of communication, and are prepared to efficiently connect consumers with the products and services they really want.
The Marketing, Communication & Media programs are focused on strengthening the relationship between individuals and organizations. By using a mix of both digital and traditional channels, we train students to drive global connection by better understanding our audiences and resonating with who they are.
If your passion in life is to bring people together and build communication in a globalized world, this area is for you.
Each program in this area is rooted in a practical approach that features real-world cases, simulations, and industry software. Not only will this prepare you for the reality of sector challenges, but the transversal skill set you develop can be applied to everything from innovation and strategy design to product development and more.
The faculty and visiting speakers you will meet on this area come from eclectic backgrounds and boast a broad range of industry experience. While expanding your international network, you will discover the most up-to-date sector trends and gain insights that will help you achieve your professional goals.
Our industry partnerships allow students to develop their skills working within top organizations. Featuring eye-opening insights and career-boosting connections, you will be able to understand the reality of today’s sector. Previous companies that have taken part include Nielsen, Orange, Llorente & Cuenca and Amazon, as well as organizations like OECD and NATO.
To succeed in today’s environment, it’s essential to have well-developed digital skills—and the creativity to leverage them. This area features top industry software such as Adobe Creative Cloud, Google Analytics, Hootsuite, HubSpot and Mailchimp. By applying it to real-world scenarios, you will discover how to use the software in a professional setting.
IE University welcomes individuals from all cultures and backgrounds, whether as part of the student body, the faculty or any of our visiting professionals. This inherent diversity makes us who we are and enriches the experience for everyone on campus and beyond. In this way, our students are constantly challenged as they discover new perspectives, worldviews and cultural insights.
The Bachelor in Communication and Digital Media is aimed at students who wish to play an active role in making brands stand out. It offers our students the skills required to create, shape, deliver and measure successful communication and marketing in a wide range of formats and platforms.
Undergraduate Degrees
4 years
English
Segovia and Madrid
September
This program empowers students to study, understand, and influence people and society. It trains a new generation of experts who can study the complexity of human behavior using a multifaceted approach that combines a diverse range of social science disciplines, tools, and skills.
Undergraduate Degrees
4 years
English
Segovia and Madrid
September
The Bachelor in Business Administration is an innovative and international program that will help you develop the business and management competencies you need to have a successful career either in multinational corporations or starting your own company.
Undergraduate Degrees
4 years
English
Segovia and Madrid
September
The Bachelor in Design is a comprehensive degree that seeks to challenge today’s physical, experiential, functional and emotional reality. It is aimed to flexible and audacious individuals who can seek creative solutions for a better and sustainable life, even when faced with limited resources.
Degree
4 years
English
Segovia and Madrid
September
This bachelor is a hands-on program that prepares students for a career in the international public and private sectors. Our international environment and outlook shapes global citizens, able to adapt to diversity and engage in complex economic, political and social dynamics.
Undergraduate Degrees
4 years
English
Segovia and Madrid
September
The Dual Degree in Business Administration and Design is a demanding program for creative individuals with a passion for innovation and business, looking to produce lasting value within the corporate world. Embark on a unique learning journey where you harness the power of future-forward design, develop unparalleled business knowledge, and gain real-world, hands-on experience.
Undergraduate Degrees
5 years
English
Segovia and Madrid
September
The Dual Degree in Business Administration and International Relations offers a comprehensive and practical study of international affairs and solid business skills that will give you a global perspective of economic, political and social interactions.
Undergraduate Degrees
5 years
English
Segovia and Madrid
September
Delivered in both part-time and full-time formats, the Master in Corporate & Marketing Communication is designed to provide participants with the latest skills in strategic communications, management, and digital strategies.
Full-time / Part-time
10 months / 12 months
Madrid / Online & Madrid
October / April
English
Connect
In the Master in Customer Experience & Innovation, students discover how to research, analyze, synthesize, design, test, and deliver multifaceted experiences and interactions with real product and service offerings.
Connect
10 Months
English
Madrid
Full-time
October
Delivered in both part-time and full-time formats, the Master in Digital Marketing prepares you to become a knowledgeable, forward-thinking expert in the world of digital performance, strategy, and customer analytics.
Full-time / Part-time
11 months / 15 months
Madrid / Online & Madrid
September / April
English
Connect
The Master in Market Research & Consumer Behavior prepares young professionals from diverse backgrounds for creative or analytical careers that involve understanding market intelligence and consumer psychology.
Connect
10 months
English
Madrid
Full-time
October
The Master in Visual & Digital Media aims to bridge the gap between creative practice and business management, so that you can conceive, develop, execute, and manage all kinds of creative projects from start to finish.
Connect
10 Months
English
Madrid
Full-time
October
Our flagship full-time MBA program in Madrid. Get into a voyage to uncharted business heights. An intense full-time 50% customizable program. Designed to create an environment for transformation, a hothouse for unconventional thinking. Only for the brave.
MBA
11 months (plus extension options)
English or Bilingual (English & Spanish)
Madrid
Full-time
September & January
The Master in International Relations trains professionals in the dynamics that shape global affairs and provides them with the ideas and tools required to effectively lead government agencies, corporations, civil society and multilateral organizations in a fast-changing environment.
10 months
English
with a one-week fieldtrip to Brussels and the OECD Headquarters in Paris
Full-time
October
It’s a brave new world out there. After more than 10 years inspiring recent graduates, our Master in Management offers the most customizable program to date providing you with innovative skills and techniques to successfully negotiate the twists and turns on the road ahead and shape the future you.
Master
1 year
English or Bilingual (English & Spanish)
Madrid
Full-time
September and January
This Dual Degree program combines organizational management with creative marketing. It trains students to be efficient and effective in business transactions, while also stimulating their creativity. The Master in Management teaches them to meet the most rigorous project management standards, while the Master in Corporate Marketing and Communication applies these new skills to fast-paced corporate environments.
18 months
English
Madrid
Full-time
January
Students graduate with the management knowledge and global perspective that today’s companies are looking for, putting them in a prime position as they enter the job market. You can join them by taking this crucial step toward becoming a conscientious professional with the technical, organizational and business skills necessary to excel in the global marketplace.
18 months
English
Madrid
Full-time
January
With this Dual Degree, you’ll not only acquire the technical skills needed to understand consumer behavior—and the creativity to apply this information to new strategies—but will also develop the managerial know-how to drive positive change across an organization.
18 months
English
Madrid
Full-time
January
This Dual Degree program will help you develop flexibility, versatility and creativity. Through business labs, consulting projects, teamwork, debates and discussions, it takes a holistic approach to learning, which is catered to each individual. The skills you acquire and the experience you gain will drive your future success in management, business and market research—even before you earn your diplomas.
18 months
English
Madrid
Full-time
January
A Dual Degree in Management and Visual & Digital Media teaches students to create inspiring visual content to lead successful projects in the 21st century. In this program you will gain a firm grounding in project management, entrepreneurship, accounting and finance, before focusing on sparking your creativity with courses in interactive storytelling, graphic design and visual production.
18 months
English
Madrid
Full-time
January
Through this cutting-edge Dual Degree program, you’ll gain the creative marketing, management and leadership skills needed to help companies navigate the new challenges posed by the globalized digital world. Over the course of the program, you’ll learn how to manage corporate reputations and communication with stakeholders, helping you bridge the gap between businesses and consumers.
19 months
English
Madrid
Full-time
January
This rigorous dual degree provides valuable real-world experience and technical expertise. You’ll learn how to transform the customer experience, think outside the box and apply what you’re learning in real-world situations. With access to IE University’s resources and support, you’ll be empowered to create lasting customer experiences as you reach new professional heights.
19 months
English
Madrid
Full-time
January
This Dual Degree aims to shape ambitious professionals in the business and marketing worlds into the versatile and innovative leaders of tomorrow. By combining the International MBA—IE Business School’s flagship full-time program—with the Master in Digital Marketing from IE School of Human Sciences and Technology, students will graduate with both the advanced management skills and marketing expertise they need to reach the top.
19 months
English
Madrid
Full-time
January
This Dual Degree program shapes the next generation of innovative market research experts by pairing the flagship International MBA with the Master in Market Research and Consumer Behavior. This program sharpens students’ management skills and broadens their perspectives, allowing them to analyze, interpret and activate the voice of the consumer to drive innovation.
19 months
English
Madrid
Full-time
January
With the Dual Degree International MBA and Master in Visual & Digital Media, you’ll master the latest digital media while creating strategies that stand out and capture customers’ attention to drive engagement. What’s more, when matched with the IMBA, you’ll gain the management expertise needed to thrive at the top tier of the digital media industry.
19 months
English
Madrid
Full-time
January
Marketing has evolved to a point where independent, isolated marketing channels now need a higher level of strategic, organizational and technological integration in order to function effectively and meet the ever-growing demands of hyper-connected consumers.
Online
1 month / 5 weeks
English
February
El Programa de Gestión y Marketing de Productos y Servicios de Lujo ofrece una inmersión única y de alto valor añadido en este universo de productos y servicios altamente diferenciados. Un programa en el que se analizarán las claves diferenciales del marketing, no sólo en el segmento del lujo más exclusivo, sino en las diferentes categorías de mercado de este sector (como la Alta Gama, el Premium, el Neo-lujo o el Trading up).
1 semana
Español
Madrid
Presencial
Julio
La Función Comercial representa la primera línea de la cuenta de resultados, al ser la encargada directa de generar los ingresos a partir de los cuales se generan los recursos para el resto de la organización. Es además el área que tiene la responsabilidad del reclutamiento, mantenimiento y óptima gestión de los clientes y canales de distribución.
3 meses
Madrid
Español
Presencial
Abril
El Programa de Dirección de Comunicación Corporativa y Management ofrece, de la mano de DIRCOM, una formación multidisciplinar a todos los profesionales de la Comunicación.
7 meses
Español
Madrid
Presencial
Noviembre
El impacto de la tecnología en la manera de vivir, cómo nos relacionamos con las marcas y el desarrollo de nuevos patrones de compra en los consumidores, ha impulsado un nuevo paradigma del marketing que está cambiando como las empresas generan valor, convirtiendo a sus clientes en el verdadero centro de las organizaciones.
Más de un mes
Español
Madrid
Presencial
Marzo
El programa en Dirección Comercial permite a los participantes desarrollar y transformar la dirección comercial de su empresa con el objetivo de impulsar el crecimiento de los resultados. Los participantes tendrán la oportunidad de desarrollar su visión estratégica, actualizar las técnicas de gestión de equipos y poner al día las herramientas de gestión y tecnología, lo que les permitirá marcar la diferencia en un mercado de oferta saturado y con escasa diferenciación de producto.
Más de un mes
Español
Online
Febrero
El Programa Ejecutivo en Customer Experience Management proporciona a los participantes los conocimientos y herramientas necesarios para aprender a gestionar la experiencia del cliente, tanto interna como externa, de tal forma que se genere una ventaja competitiva y global frente a la competencia y un impacto positivo en la cuenta de resultados.
4 semanas
Español
Madrid
Presencial + Virtual
Febrero
of consumer browsing sessions will be voice activated, through Siri, Alexa or Cortana by 2020
will reach the geolocation marketing industry by 2025
As we identify more with brands, companies have a new corporate responsibility to lead with purpose. They are increasingly expected to take a political stance, acting in a way that encourages progress and incentivizes customers to follow their examples. Brands are in a powerful position to unlock change, particularly with social impact initiatives to promote diversity and sustainability.
Digital transformation has rewritten the rules for what is possible in marketing, communications and media. According to Deloitte, digital media will increase to 36% of all global advertising spending, driving demand for digital media experts. Digital innovations have huge potential in the world of marketing and communications—representing a source of incredible growth for companies that harness its power.
Automated processes and enhanced channels of communication have also put the individual at the center of marketing strategies. By the end of 2020, it is estimated that 85% of a customer’s brand experience will occur without any human interaction. As companies and organizations continue to grapple with developments brought about by exponential technological power and human creativity, success in the future of communications and marketing will depend on blazing the trail and driving innovation.
If the jump from 3G to 4G is any indication, it’s clear that 5G is going to make wireless connections faster than ever. But how will it affect the marketing world? In this article, we’ll put the 5G network under the microscope.
Read
A search for the topic of storytelling just within the platform Ted yields 597 talks. This exorbitant number makes sense, if we consider that marketing gurus, researchers, and neuroscientists remind us constantly that stories are 22 times more memorable than facts, statistics, or even sales pitches when it comes to personal, product, and company branding. Brain scans reveal that stories stimulate and engage the human brain.
Read
Alongside the growing popularity of Apple and Amazon’s virtual assistants, many organizations have begun to use chatbots and voicebots to interact with customers, but only a few have explored the potential of these innovations in the field of corporate communication.
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