Explore and experience the new frontiers of management
July 10th - 14th



The Executive Summer School adopts a “learning by doing” methodology and offers you the opportunity to identify, explore and overcome the challenges of management in a constantly changing business environment.
You will live different roles related to the main management frontiers and explore the five essential areas of management with leading academic and renowned professionals.

You will gain:

● A clear vision of the changes defining today’s business scene.
● A full understanding of management frontiers as a response to those transformations.

● The capability to identify the challenges and respond to the key managerial transformations on a personal and professional level.

● Meet executives from diverse industries/functional areas and take advantage of the environment to grow as a manager

● The mindset and tools to rethink and innovate the business model and strategy.
● The organizational capability to identify and build responses, taking advantage of the new paradigms.
● Assess and hone leadership skills to maximize your team’s performance and creat an impact on your Company.
● The tools to assess and transform culture & processes within your organization

Participant Profile

The Executive Summer School aims to provide Directors and Managers, Team Leaders & Business Unit Managers from all sectors with a high-impact and transformative experience, where the most relevant managerial challenges can be reflected upon, felt and lived.


One-week program: from July 10th to July 14th, 2017.

Program fee

The program fee is 4.550€ which covers tuition, course materials, all coffee and lunch breaks for all five days of the program and networking activities.


All the sessions will be delivered in English.

Networking activities

To make the most of your visit to Madrid, you will have a welcome dinner and a cocktail and night visit to Reina Sofía Museum.

Financial Aid

Concessions are available for IE alumni, groups of executives attending from the same organization, early birds and other cases.


The Executive Summer School will take place at our Madrid campus located in the heart of the city.


We can assist you with your reservation in a hotel within walking distance from IE’s premises, with which we have special agreements.

Admission process

In order to begin the admission process please complete and submit the following registration form.


Once your registration is received, you will be contacted by IE staff for an interview to support you in the admissions process.

In the program you will explore the five frontiers of management using different tools: inspiration, exploration, action, and awareness experiences.

Technology and digital disruption are the most visible challenges in management. The impacts overcome the adoption of new technologies and create opportunities for new business models and industry dynamics.
Participants are invited to explore their own digital readiness and tackle topics such as digital transformation, cybersecurity and the nature of a digital organization.

Our World is complex and ruled by uncertainty.
Managers must deal with complexity and build scenarios which take into account the most relevant global and industry specific trends.

Leadership is becoming a scarce resource. Not traditional leadership, but the type of leadership that is able to inspire and steer a new kind of organization built around networks. A leadership style capable of managing new business models and new profiles such as Millennials. In order to tackle this challenge, participants are invited to explore their own capabilities.

A diversity of talents is needed to build an organization dealing with a wider range of realities and scenarios. We will explore creativity and esthetic sense as new talents, with a more traditional but equally important: the execution talent.

To guarantee high performance, personal and career sustainability, a new kind of integration is demanded.
This integration implies body and mind, traditional and new mental models as well as an innovative focus on creating a sense of purpose and envisioning related goals.

Every day: Why today is important by Norman Kurtis, a short experience that will push you towards a whole new thought process and gain new perspectives
Sharing Experiences: Listen to industry leaders share their experiences over networking lunches.



Academic Director
Norman is the Vice Dean of Behavior & Human Development, and a Professor of Consumer Insights & Behavior at IE Business School.
He has more than 20 years of experience helping brands ask the right questions from a strategy, marketing and consumer insights perspective. He has worked at American Express in New York, as an Associate Partner at Accenture – Strategic Services in Europe, as Spanish CEO of Marketing & Market Research agencies such as Kantar and Ipsos and is currently Senior Board Advisor for Roamler (a company dedicated to Mobile Application, Analytics, Crowdsourcing, and Retail). He holds an undergraduate degree from the University of Notre Dame and an MBA from London Business School.


Visiting Professor & Executive Fellow-Executive Education, IE Business School; Visiting Professor at IN SEAD and Fellow of the Management Development Center at London Business School. Gareth was the Director of Human Resources and Internal Communications at the BBC; founding partner of Creative Management Associates (CMA) a consultancy focused on organizations where creativity is a source of competitive strength, and also Senior Vice President for Human Resources at Polygram. He has written the books “Why Should Anyone Be Led by You?“ and “The Character of a Corporation: How Your Culture Can Make or Break Your Business“.


Visiting Professor at IE Business School.
Ben’s annual seminar ‘MBA in One Day’, which over 16,000 managers have attended, is the best-attended seminar ever in the Netherlands and has licensees in all parts of the world.
He is the author of the book “Dream, Dare, Do” about effective self-management.
He has worked in several renowned companies such as PWC , Pfizer, Honeywell, Shell, TNT , Deloitte, Accenture, Philips, Deutsche Telecom, Novartis,, Pepsico, Dell, Ernst & Young, Hewlett-Packard, and many more.


Juan Carlos is a Professor of Organizational Behavior and the Academic Director of the Center for Global Leadership at IE Business School.
He has earned an M.A. in Social Psychology from Clark University, a Ph.D. in Organizational Behavior from the State University of New York at Buffalo, and was a Fulbright Scholar at Harvard University.
He is an active researcher and consultant in the area of leadership development, and diversity management.


Milo has been teaching at IE since 2008 in the Masters in Management, MBA, and Masters in Advanced Finance Programs. Every year since beginning, he has won awards for teaching excellence.
He has worked as Managing Director in several international companies and as a Professor in France and USA.
PhD in International Relations, Milo is a member of several associations such as the Electronics Association and the International Institute for Strategic Studies.
In addition to his teaching at IE, Milo teaches at EM Lyon in France and Walmart’s Leadership Academy in America.


Ricardo is a Professor of Information Systems at IE Business School, combining an extensive professional career with one of deep research into the field of new technologies.
He has been a consultant for companies like Telefónica, Telefónica Data, Microsoft, HP , CECA or the Norwegian Bank Association.
Ricardo owns the blog Digital Transformation on the online version of the newspaper Expansion.


Bernardo Crespo is the Digital Transformation Leader at DIVISADERO and the Academic Director of the Digital Transformation Executive Program at IE Business School. Previously Bernardo served as Head of Digital Marketing for BBVA in Spain. He is trained as an Ontological Coach through the Newfield Network (ICF, Accredited Coach Training Program) and holds a bachelor’s degree in Business Administration and Management from the University of Castilla-La Mancha, having completed a final year at the University of St. Andrews. The newspaper Expansión named Bernardo as one of the top 50 Spanish influencers in Digital Transformation.


Salvador Aragón is the Chief Innovation Officer and Professor of Strategy, Information Systems & Innovation at IE Business School. He advises firms on information systems and new technologies and previously served for 13 years as Research and Consultancy Director for Infoempleo.com. Salvador holds an MBA from IE Business School, and he has a degree in industrial engineering from Universidad de Navarra.


Gonzalo Garland is Vice President for Development at IE Business School where he is also a member of the Executive Committee. Prior to this, he was Director of External Relations, Director of International Relations, Vice Dean for Faculty, and Director of the Economics Department. At present, he combines his management responsibilities with teaching various Economics courses. Gonzalo holds a Master of Arts in Economics from Stanford University as well as an undergraduate degree in Economics.


Wim Focquet is the Academic Director of the Master in Talent Development and Human Resources at IE School of Human Sciences and Technology. An experienced Human Resources leader, Wim has a passion for change, organizational design, and talent development.
He has over 20 years of experience in multicultural international corporate environments in a variety of roles, including human resources, sales and marketing, and general management, and has earned advanced degrees from Ghent University and Vlerick Business School.


Daniel Yuste is the Managing Director for Spain and Latin America at Designit, a global strategic design firm. He has been working at Designit since 2008 to combine creativity and technology in order to drive change and growth across businesses, industries, and societies. Daniel holds an MBA from CIFF- the Centro Internacional de Formación Financiera- and has completed advanced studies in management, research, and strategy at Harvard Business School.



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