As a graduate of the Master in Strategic Communication and Marketing from IE Business School, I am deeply passionate about driving positive changes in the world through innovative corporate communication strategies. This program has equipped me with the experience and skills necessary to navigate the complex landscape of corporate communications. My professional career has led me through various sectors, including fishing, construction, extractive industries, and banking, where I have gained invaluable experience and knowledge. As the Head of Sustainability and Communication in one of the most important industries in my country, I am committed to promoting cutting-edge, goal-oriented management strategies that make a significant impact on both companies and society.
This master gave me the tools and knowledge to address the global challenges of corporate strategic communication. Furthermore, during the program, I embraced the main IE values, including diversity, sustainability, management skills, and innovation. Without a doubt, these values strongly align with my personal and professional aspirations.
On a personal level, the program challenged me to achieve the expected results while juggling work, studies, and personal life. In this regard, I had to develop greater resilience and enhance my coordination skills.
Undoubtedly, my favorite memory of the master's degree was the Media Training we received on the Segovia campus. The teachers were remarkably effective in their methodology and empathetic.
The special facilities provided on the Segovia campus made us feel as if we were at a real press conference. While many of us were nervous at first, this practice helped us recognize our strengths and weaknesses as spokespeople. It was a highly valuable workshop for my growth as a professional communicator.
I selected the Executive Master in Strategic Marketing & Communication at IE because of its excellent blend of online and in-person sessions. This program's structure provided me with the opportunity to pursue a high-quality Master's degree without interrupting my career as Head of Sustainability and Communication.
With a degree in business and years of work experience, I enthusiastically seized the opportunity to lead the Corporate Communication department. However, due to a combination of personal circumstances and professional responsibilities, my goal of pursuing a master's degree at a world-class university had to be postponed. This aspiration was delayed, but it was never forgotten. I was happy to have finally entered and completed this prestigious master's program, which I considered pivotal for my personal and professional growth. It allowed me to refine my communication skills and gain a valuable strategic perspective. I am now well-prepared to elevate my career to the next level.
The level of diversity you find in the class, and at IE University in general, is remarkable. This is why the learning path is enriched from many perspectives. At IE I experienced more diversity than in any previous experience.
I believe it is an ideal format for professionals who want to continue pursuing objectives in their workplaces, but at the same time achieve their academic goals. While these programs demand a thoughtful self-assessment regarding the balance between study and work, as well as the necessary facilities for completion, I firmly believe that if the opportunity arises, it is worth seizing.
For those who want to embark on this journey, I recommend that they prepare to break their routine and readjust their schedules. Multicultural teams are very beneficial, but for effective coordination, schedules can be somewhat complex. Furthermore, I recommend being very open-minded, tolerant, and enthusiastic in order to make the most of the knowledge provided by the teachers and your fellow classmates. Lastly, I strongly encourage you to savor the journey.