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Cameron Collins

My story

Cameron is a Dubai-based South African Entrepreneur. Coupled with his International MBA from IE Business School in Madrid, he attained his Bachelor of Business Degree from Bond University in Gold Coast Australia.

His professional career began with Microsoft, based out of their MEA headquarters in the UAE. He started as a Regional Retail Trainer and ended up in the Marketing and Operations department as a Product Marketing Manager for their Cloud and Enterprise Business.

During his time in Madrid, he focused on pursuing his passion for Entrepreneurship, where he, alongside a few of his classmates founded Workfam. Since the IMBA Program, Cameron has dedicated his life to building HR Tech solutions for the modern remote workforce.

Cameron Collins

Current Location

Dubai, United Arab Emirates


South African

Program and Year

IMBA 2017


What skills do you consider are needed to succeed in your personal and professional life?

The 3 P’s: Passion. Patience. Perseverance.

The three P’s can be applied to anything in life. However, all 3 are required throughout your entrepreneurial journey to better your chances for success. Some stages in the journey require more passion, whilst others require more patience. Its on you to recognize and determine which one of the 3 P’s you need to tap into at what time.

How did IE help you get to where you are today?

IE offers a wide range of Entrepreneurship electives that seamlessly navigate students through a ‘Startup Crash Course’. These electives coupled and complimented with the mandatory courses offered during the Core Period give striving entrepreneurs the education and roadmap to kick start their entrepreneurial journey.

The Venture Lab and its Managing Director, Paris de l’Etraz, work alongside each entrepreneur to build a tailored journey. Connecting you with mentors, pilot customers, advisors and investors that tear your idea apart in the hopes that you will build it back together. As a result, Workfam walked away with a stronger business model, pitch, and product.

What is one thing you wished you knew when you were a student?

The Entrepreneurial journey is no fu**ing joke. If not managed correctly, it can take its toll on your physical, mental, and emotional wellbeing. Enter at your own risk.

Do you have any advice for IE alumni who are looking to go into your field?

If you are entering the B2B space with an Enterprise solution, be mindful about 2 things:

  1. The time it takes to build a secure, safe, and monitored solution that is compliant with your enterprise customers
  2. The sales cycle for Start-ups offering Enterprise SaaS solutions

Raising Capital is not easy, even when you have initial traction and a solid client.

For more information, visit https://workfam.com/.