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Carmen Álvarez Marcos

My story

"While I was born and raised in Madrid, my family originally comes from Asturias—a beautiful region in the north of Spain. Ever since I was a child, others have described me as a creative, dedicated and passionate person."

Carmen Álvarez Marcos, Spain


International Relations at Kibera Creative Arts


Until recently, my professional experience was based in marketing for a variety of companies, ranging from e-commerce ventures to well-known FMCGs (fast-moving consumer goods). This was a really valuable experience, but there came a moment where I began to feel restless, as though I wasn’t dedicating my time to something that truly mattered to me. It was then that I realized that I had undeniably lost the connection between what I really love and what I was actually doing.

I decided I needed a change, so I made the choice to explore the world from a dramatically new perspective. I became involved as a volunteer with Kibera Creative Arts, an NGO located in the Kibera area of Nairobi. Soon after, I became the project lead for the construction and launch of the organization’s first music studio in the heart of Kibera.

On both a personal and a professional level, this was possibly the toughest challenge I have ever faced. After overcoming numerous unimaginable obstacles, we managed to successfully launch the studio with an opening concert. Staged in the heart of Kibera and boasting a line-up of 57 artists, it was an incredible achievement in such circumstances. Since I left Nairobi, I have continued to work with Kibera Creative Arts remotely and the organization will always be important to me.