Natalie Cartwright & Jake Tyler

Natalie Cartwright and Jake Tyler met during their MBA at IE, leading to an entrepreneurial adventure. Their start-up, Finn.ai, provides a personal financial assistant and works with banks from four continents.

“If the humanitarian sector wanted to be successful long term, it needed to apply some basic business principles.” (Natalie Cartwright)
“Almost everyone who has started a business has gone through a period where all they want to do is curl up and cry. But it’s not the end of the world. It is a matter of trying to get up and carrying on.” (Jake Tyler)