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Stefanie Beninger


Stefanie Beninger



Assistant Professor, Marketing

Dr. Stefanie Beninger is an Assistant Professor of Marketing at IE Business School at IE University. She is also a Marie Sklodowska Curie Fellow. This funded fellowship is one of the most competitive sub-programs of the EU H2020 Research Program.

Dr. Beninger serves on the Policy Board as the Vice President of Media for the Macromarketing Society. She is also a member of the Board of Directors for the International Society of Markets and Development. Additionally, she is on the Manuscript Review Boards for the Journal of Macromarketing and for the Subsistence Marketplaces journal, and on the editorial board of Journal of Marketing Education. She was named Business Horizons’ Outstanding Reviewer of the Year in 2019.

Dr. Beninger’s research focuses on the role of marketing in society, with a focus on resilience, markets, community, and, often, vulnerable groups. As a Marie Curie Fellow, she is researching the impact of migrant-run small-scale businesses on the community, including related to resilience. She also has an emerging interest in commercial and consumer use of drones and their societal implications.

Her research has been published in peer-reviewed international journals, such as Journal of Business Research, Marketing Letters, Business Horizons, and Journal of Macromarketing, as well as in chapters. An avid case-writer, she has co-authored eight business cases with Ivey Publishing, co-promoted with Harvard Business Publishing, two of which were international best sellers. Dr. Beninger co-edited a special journal issue for Business Horizons on the topic of women and marketing, published in 2020. She frequently presents her work at international conferences.

She is also a co-founder of IE’s Business & Society Research Group, where she is also currently a member of the Steering Committee. Previously, Dr. Beninger won the Joseph Armand Bombardier Canada Graduate Scholarship, a prestigious $105,000CDN doctoral scholarship from Canada’s Social Science and Humanities Research Council, which she held from 2014 to 2018.

At IE Business School, Dr. Beninger has taught Marketing Fundamentals and Consumer Behaviour, and will be teaching Readings in Marketing at the doctoral level. Prior to this, Dr. Beninger has taught marketing since 2013, including at Simon Fraser University (Canada) and Nyenrode Business University (the Netherlands), at both the undergraduate and graduate level. In addition, she has given invited lectures to the MBA class at the University of Mandalay (Myanmar) and BBA classes at the Middle East Technical University (Turkey) and National University of Ireland, Galway (Ireland), as well as other invited talks, such as those hosted by the University of Sheffield (United Kingdom) and the University of Twente (the Netherlands), including as a keynote speaker. She received a faculty award for her outstanding teaching at Simon Fraser University and has received acknowledgment for her excellent teaching at IE Business School.

Prior to her academic career, Dr. Beninger worked professionally in marketing and management, including as a Sustainability Consultant and International Marketing Manager, and has lived in multiple countries. She brings this practical and international experience into the classroom and her research.

Academic Background

• Ph.D. in Marketing, Beedie School of Business, Simon Fraser University, Canada

• M.B.A., Nyenrode Business University, the Netherlands

• Executive Certificate in Marketing and Management, Kellogg School of Management, USA

• B.B.A. in International Business, Simon Fraser University, Canada

Academic Experience

• Assistant Professor of Marketing, IE Business School, Spain, 2018-Present

• Visiting Lecturer, Nyenrode Business University, the Netherlands, 2017

• Sessional Lecturer and Research Assistant, Simon Fraser University, Canada, 2012-2018

Corporate Experience

• International Marketing Manager, Nyenrode Business University, the Netherlands 2011-2012

• Sustainability Consultant, The Terrace, the Netherlands, 2010-2011

• Media and Executive Coordinator, Watermark Advertising Design, Canada, 2005-2006

• Full-time Retail Management, Starbucks Coffee Company, Canada, 2001-2004

Selected Publications

• Beninger, S., Francis, J. (2020). “Collective Market Shaping by Competitors and its Contribution to Market Resilience”. Journal of Business Research, Vol. 122:293-303

• Beninger, S., Robson, K. (2020). “The disruptive potential of drones”. Marketing Letters, Vol. 31: 315-319

• Beninger, S., J.N.P. Francis (2016), “Appropriation of Community Knowledge: Towards an Understanding of the Potential Harm and Benefits”. Journal of Macromarketing, Vol. 36(2), 183-197

• Beninger, S., Ajjan, H., Mostafa, R., Crittenden V. (2016). “A Road to Empowerment: Social Media Use by Women Entrepreneurs in Egypt”. International Journal of Entrepreneurship and Small Business, Vol. 27(2/3): 308-332