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Stefanie Beninger


Stefanie Beninger



Assistant Professor, Marketing

Dr. Stefanie Beninger is an Assistant Professor of Marketing at IE Business School at IE University. Her research interests include marketing and society, with a focus on resilience and vulnerable groups. She currently holds the Marie Sklodowska Curie Fellowship since 2019. This two-year funded fellowship is one of the most prestigious and competitive sub-programs of the EU H2020 Research Program. As a Marie Curie Fellow, she is researching the impact of refugee-run small-scale businesses on the community, including related to resilience.

Dr. Beninger is a board member of both the Macromarketing Society and the International Society of Markets and Development, and on the Manuscript Review Boards for the Journal of Macromarketing and Journal of Marketing Education. She was named Business Horizons’ Outstanding Reviewer of the Year in 2019. She is also a co-founder of IE’s Business & Society Research Group, where she is currently also a member of the steering committee.

Her research has been published in peer-reviewed international journals, as well as in book chapters. She has also co-authored eight business cases with Ivey Publishing, two of which have been international best sellers. She frequently presents her work at international conferences, such as at the Macromarketing Society conferences and the Academy of Marketing Science. Dr. Beninger co-edited a special journal issue for Business Horizons on the topic of women and marketing, published in 2020. Previously, Dr. Beninger won the Joseph Armand Bombardier Canada Graduate Scholarship, a $105,000CDN doctoral scholarship from Canada’s Social Science and Humanities Research Council, which she held from 2014 to 2018.

Dr. Beninger has taught marketing since 2013, including at Simon Fraser University (Canada) and Nyenrode Business University (the Netherlands), at both the undergraduate and graduate level. She has also given lectures for the MBA class at the University of Mandalay (Myanmar), as well as other invited talks, such as those hosted by the University of Twente (the Netherlands) and the University of Sheffield (United Kingdom). She received a faculty award for her outstanding teaching at Simon Fraser University in 2015. At IE Business School, Dr. Beninger has taught Marketing Fundamentals and Consumer Behavior.

Prior to her academic career, Dr. Beninger worked professionally in marketing and management, including as a Sustainability Consultant and International Marketing Manager, and has lived in multiple countries. She brings this practical and international experience into the classroom.

Academic Background

• Ph.D. in Marketing, Beedie School of Business, Simon Fraser University, Canada

• M.B.A., Nyenrode Business University, the Netherlands

• Executive Certificate in Marketing and Management, Kellogg School of Management, USA

• B.B.A. in International Business, Simon Fraser University, Canada

Academic Experience

• Assistant Professor of Marketing, IE Business School, Spain, 2018-Present

• Visiting Lecturer, Nyenrode Business University, the Netherlands, 2017

• Sessional Lecturer and Research Assistant, Simon Fraser University, Canada, 2012-2018

Corporate Experience

• International Marketing Manager, Nyenrode Business University, the Netherlands 2011-2012

• Sustainability Consultant, The Terrace, the Netherlands, 2010-2011

• Media and Executive Coordinator, Watermark Advertising Design, Canada, 2005-2006

• Full-time Retail Management, Starbucks Coffee Company, Canada, 2001-2004

Selected Publications

• Beninger, S., Francis, J. (2020). “Collective Market Shaping by Competitors and its Contribution to Market Resilience”. Journal of Business Research, Vol. 122:293-303

• Beninger, S., Robson, K. (2020). “The disruptive potential of drones”. Marketing Letters, Vol. 31: 315-319

• Beninger, S., J.N.P. Francis (2016), “Appropriation of Community Knowledge: Towards an Understanding of the Potential Harm and Benefits”. Journal of Macromarketing, Vol. 36(2), 183-197

• Beninger, S., Ajjan, H., Mostafa, R., Crittenden V. (2016). “A Road to Empowerment: Social Media Use by Women Entrepreneurs in Egypt”. International Journal of Entrepreneurship and Small Business, Vol. 27(2/3): 308-332