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THE STAGE: MARKETING, BRANDING & SALES

An experience powered by our masters programs.

TRANSFORM YOURSELF ON THE STAGE: YOUR MARKETING JOURNEY

Curtains rise, The Stage is set; welcome to your journey in Marketing, Branding & Sales. As you begin this captivating adventure at IE Business School, our programs promise to deliver holistic learning and global perspective.

On this shared stage, you will absorb the fundamentals of the broader Marketing, Branding & Sales field, developing the necessary skills to reach center stage in your own life and become the next best you. The Stage is a unique experience where you will find your footing and grow into a top performer alongside other students from our five distinct master’s degree programs.

Your peers are your partners on this journey. On The Stage, you will connect in this shared venture of collaboration, knowledge exchange and support. Similarly, you will discover new ways to connect with your audience through the art of creativity, storytelling and experience connection, blending these with business strategy and customer insights for a truly well-rounded skill set.

A GLOBAL COMMUNITY TO SHARE THE STAGE

By choosing one of our five Marketing, Branding & Sales master’s degrees, you’ll be joined on The Stage by a cohort of over 400 like-minded professionals from across all five programs and will make even more connections with alumni in the sector. And you’ll be a part of the community from day one, when you begin your journey in The Stage, right through your program and beyond. Further, you’ll become a part of the IE Community, which is made up of more than 70,000 students, faculty and alumni worldwide. This lifelong network is just one more reason why a program in Marketing, Branding & Sales is the place to be.

WHAT CAN YOU EXPECT FROM THE STAGE?

You will kick-off your program with The Stage experience. Start your first term with the Common Core Period, which provides the fundamental building blocks for the rest of your academic experience. There, you’ll study general core principles alongside like-minded thinkers from all five of our master’s degree programs. Then, you will move into the next phase with your specialized program of choice, further expanding your skill set and honing in on what interests you most. Throughout your time on The Stage, you’ll have access to unique international experiences and in-demand industry certifications. Even once you’ve completed your program, you can pursue an internship or extend your learning with our Career Sector Track period.

Choose the right program for your goals

Master in Strategic Marketing and Communication | IE Business Shool
Master In Customer Experience & Innovation | IE Business School
Master in Digital Marketing header:  Blonde woman looking to the camera
Master in Market Research & Consumer Behavior | IE Business School
Master in creative direction, Content and Branding

SET THE STAGE FOR YOUR GROWTH

Why choose one of our master’s degree programs in Marketing, Branding & Sales? Here are a few reasons:

01.

ENTER A WORLD OF CAREER OPPORTUNITIES

Over the past six months, job openings in this quickly evolving field have skyrocketed. In fact, according to LinkedIn, more than 1.5 million jobs were posted worldwide in digital marketing, content production, consumer behavior and more. If you’re ready to hit the ground running, Marketing, Branding & Sales is the sector to be in.

02.

Push yourself to center stage with flexibility

Our master’s degree programs equip you with the creative, analytical, digital and management skills to help you stand out from the rest. The Common Core Period is the opening act, the time on The Stage where you will lay the foundation to create an impact in your field and become the next best you. You will then move on to focus on your chosen area of specialization in one distinct master’s degree program in Marketing, Branding & Sales each aligned with a major job field or career path.

03.

A SPECIALIZATION THAT SUITS YOUR GOALS

Once you’ve completed your program of choice, we give you the opportunity to continue learning and extend your academic year with our Career Sector Track period. The Career Sector Track gives you the chance to further enhance your professional profile with a specialized focus on one of the two industries: Marketing and Tech, or Marketing for Consumer Goods, Luxury and Fashion.

04.

A CAREER-DRIVEN CURRICULUM

Every one of our master’s degree programs is designed to keep you on the cutting edge of the market. Thanks to our professional partnerships with world-leading companies, consulting firms, institutions and global players, we have defined a set of building blocks on which to base our programs, allowing you to differentiate yourself from day one. What’s more, our practical teaching methodology and project-based learning activities are spearheaded by leading Marketing, Branding & Sales practitioners from around the world.

05.

DISCOVER A WORLD BEYOND THE CLASSROOM

Our Marketing, Branding & Sales ecosystem is rich. You’ll have the opportunity to connect with and gain insights from worldwide leaders during the The Stage: Speaker Series, or to participate in one of two international academic field trips. Previous cohorts have traveled to London or Ghana, and the next intake can look forward to visiting Amsterdam and South Africa. Furthermore, you’ll be able to network during in-company visits in Madrid, join Marketing, Branding & Sales-related student clubs, and earn competitive industry certifications through our partnerships with market leaders like Salesforce, Amazon and Google.

BEHIND THE CURTAINS OF ALUMNI LIFE

Discover where our Alumni are working and what actually happens in their day-to-day in this sector.

THE STAGE: REAL-WORLD CONNECTIONS AND NETWORKING OPPORTUNITIES

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THE STAGE: SPEAKER SERIES

The Stage: Speaker Series is designed for students in our master’s degree programs. Once a month, accomplished speakers from various Marketing, Branding & Sales fields share their experiences and talk about the latest industry trends, keeping you up to date with the future of the sector.

IE international experience students

INTERNATIONAL EXPERIENCES

Take your learning global with one of two optional international field trips. In the past, our students have had the chance to participate in a social impact project in Ghana during our Social Impact Week or experience a career-driven trip to London during our Global Immersion Week. Similarly, future cohorts can look forward to doing the same in South Africa and Amsterdam respectively.

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CAMPUS EXPERIENCE

With over 150 clubs available for you to join, there is something for everyone. Past Marketing, Branding & Sales students created and led industry-specific groups like the IE Marketing Club, the IE Communication and PR Club, and the IE Entertainment Club, which will help you take your passion one step further.

A CAREER-DRIVEN EXPERIENCE

According to the Bureau of Labor Statistics, jobs in the marketing sector are set to expand by 10% before 2031, a projected rate faster than in any other profession. Digital marketing, content production, brand management—you name it, the possibilities are endless. Jump onto The Stage and unlock opportunities in a fast-growing industry.

Learn by
doing

Like any great production, The Stage is all about collaboration. With our project-based and hands-on approach to learning, you’ll work with real companies on real cases to create real solutions, even before you graduate.

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MEET THE
FUTURE YOU

Learn firsthand from Marketing, Branding & Sales professionals with visits to leading companies and organizations including Meta and Good Rebels, among others. Gain a glimpse into what could be your future.

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Career
events

Our IE Talent & Careers team keeps your progress moving forward with an exclusive array of tools and resources. From regular networking events, online career webinars and one-on-one career advising to drop-in sessions and panels with executive consultants worldwide, you’ll have everything you need to build your ideal career.

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