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News and events
IE Business School Alumni Help Fight Covid-19
From free services to 3D printing, IE Business School alumni set example and step up to fight Covid-19.
As the world wrestles with the Covid-19 pandemic and the number of infected cases globally climbs daily, IE Business School community members have stepped up to show leadership and resilience. We applaud the agility, resolve and compassion these alumni have shown in the face of adversity. If you or someone from your class has launched an initiative to address issues, shortages or distress caused by the coronavirus, please let us know.
Abel Matutes, Chief Executive of the Hotel Business for Palladium Hotel Group and IMBA Class of 2006 graduate, was the first to offer health authorities the use of his hotel for additional hospital space for Covid-19 patients. Just meters from the overflowing Gregorio Maranon Hospital in Madrid, the group’s Ayre GH Colon turned into Spain’s first hospitalized hotel, with 361 rooms. “Very proud of the entire Ayre GH Colon team that is coordinating with [Madrid’s] health department,” Matutes said on Twitter.
02 Apr 2020IE Community, Programs, The School
A Rewarding Experience at 12:00 pm (CET Time)
On Wednesday, March 18, I held my last Marketing session with my group from the Master in Management, which started in January. It is a group that I ...
25 Mar 2020
Leadership and the Social Essence of Human Beings
Sometimes the universe insists on reminding us that, as human beings, we have an eternal obligation to improve ourselves. What better time to ...
25 Mar 2020
Coronavirus Outbreak: How Should Brands Respond?
Consumption of media (including social media and Netflix) and usage of e-commerce are expected to rise sharply as more and more people quarantine ...
24 Mar 2020