IE Business School and Coursera, the world’s largest online learning platform, have joined forces to design the first Business Essentials MasterTrack Certificate.
With only 10-12 hours/week of online dedication, this program will give you the necessary tools across strategy, marketing, finance, and more, as you prepare for career success in managerial roles. As a student in this program, you will benefit from IE’s learning methodology, which emphasizes peer-to-peer interaction and collaboration in asynchronous and synchronous sessions.
In addition, this is a stackable program and so, when successfully completing this certificate, you will receive credits which are 100% transferrable to one of our IE Master’s and the cost of your MasterTrack Certificate will be deducted from the tuition for the following programs: Global Online MBA, International MBA, Master in Management, Master in Strategic Marketing & Communication, Master in Digital Marketing & Analytics and more.
The program is ideal for learners coming from non-business backgrounds who wish to progress into managerial positions or learners with some experience in business, but no formal business education looking to upskill in essential business topics. In addition to building essential business skills, you'll also develop invaluable workplace skills ranging from teamwork and project management to design thinking and innovation.
Coursera partners with more than 200 leading universities and companies to bring flexible, affordable, job-relevant online learning to individuals and organizations worldwide. Coursera offers a range of learning opportunities—from hands-on projects and courses to job-ready certificates and degree programs.
This online program created by IE Business School and Coursera, will teach you about frameworks, processes, and methodologies to build future-ready business strategies and develop expertise in core areas such as financial accounting, market research, and strategic analysis.
From the beginning of each module, you will be assigned a work group, and through both asynchronous content and synchronous online sessions, you’ll develop your skills in a cohort of fellow future business leaders.
Students will join live online sessions with their professors throughout each module of the MTC, these impactful live sessions will be a chance for firsthand learning experience with IE´s faculty. Throughout each module students will also engage in other synchronous sessions with their learning facilitators, allowing them to discuss questions, request help with assessments or projects or to discuss any other content related topics. IE’s asynchronous and synchronous methodology truly replicates the liquid learning experience.
By committing eight hours a week for five months, you will earn your Business Essentials MasterTrack Certificate—a credential to put you on an expedited path to study a master’s at IE University and prepare you for career success in managerial roles across a wide range of industries and fields.
In this course, you’ll develop an understanding of how accounting is an information system that produces financial statements. You’ll cover fundamental concepts such as the basics of accounting for assets and liabilities, and learn how to use a statement of cash flows to evaluate a company
As you advance through the course, you will also:
In this course, you’ll master the basic principles of marketing, including segmentation, targeting, and positioning, and learn the key elements of the marketing mix—product, price, promotion, and place—that enable a brand to implement a consistent and successful marketing plan. You’ll also explore issues surrounding social and environmental sustainability that relate to specific marketing decisions.
As you advance through the course, you will also:
In this course, you’ll learn about how a business structures its mission, the realities of general management, and the issues underlying value generation in business. You’ll also discuss the models, theories, and tools that will allow you to effectively analyze complex competitive situations and make decisions that increase a firm’s competitive standing vis-à-vis its competitors.
In the Capstone project, you´ll have the opportunity to put into practice what you have learned throughout this program. You will be presented with a real case study or company dilemma, conduct an extensive analysis of the current situation, and recommend specific action plans to solve existing dilemmas of the companies being discussed.
You will learn:
This module features four lessons. You’ll begin by mastering agile methodologies that you will later apply in your Capstone project. From there you’ll move to the visual design lesson, where you’ll explore new ways to brainstorm, ideate, and apply design thinking to solve business challenges. Next, you’ll focus on sharpening your communication skills to become an effective leader. Finally, you’ll explore strategies and approaches for pursuing your career goals through the career management lesson.
Learn everything about:
Earn a valuable career credential without putting your job or family on hold. You will have some live sessions and group work, to ensure you make the most of these 5 months.
Learn about strategy, marketing, or finance – everything you need to boost your career and take you to the next level.
By completing your MasterTrack Certificate your credits will be 100% transferrable to some of IE Master’s Programs in the areas of business & management or marketing, communication & sales.
As a learner in this MasterTrackCertificate program, you can leverage on stackability options with some of our IE Master’s programs. This means that if you are accepted into an IE Master’s Program, your credits will be 100% transferable and the cost of your MasterTrack Certificate program will be deducted from the tuition for the full master's program. Specifically, you will earn 9 ECTS towards the Master in Management, Global Online MBA or International MBA or, 6 ECTS towards the Master in Strategic Marketing & Communication, Executive Master in Strategic Marketing & Communication, Master in Creative Direction, Content & Branding, Master in Customer Experience & Innovation, Master in Market Research & Consumer Behavior or the Master in Digital Marketing & Analytics.
Applying and registering to this program is very straightforward. You will have access to your onboarding course for this MasterTrack™ Certificate immediately after you enroll and pay. Once the first course officially begins, you’ll have access to the self-paced content, you will have live sessions, you can ask questions from the teaching team, get feedback on your projects, and work with other peers on group assignments.