Business Essentials MasterTrack Certificate

IE Business School and Coursera, the world’s largest online learning platform, have joined forces to design the first Business Essentials MasterTrack Certificate. With only 10-12 hours/week online, this new program will give you the necessary tools across strategy, marketing, finance, and more, as you prepare for career success in managerial roles.

In addition, this is a stackable program and so, when successfully completing it, you will receive credits which are 100% transferrable to one of our IE Master’s Programs as the Global Online MBA, International MBA, Master in Management, Master in Corporate & Marketing Communication, Master in Digital Marketing and more.
DURATION

5 Months

LANGUAGE

English

LOCATION

Online

INTAKE

October

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WHO IS THIS MASTERTRACK CERTIFICATE FOR?

The program is ideal for learners coming from non-business backgrounds who wish to progress into managerial positions or learners with some experience in business, but no formal business education looking to upskill in essential business topics. In addition to building essential business skills, you'll also develop invaluable workplace skills ranging from teamwork and project management to design thinking and innovation.

REASONS TO JOIN

100% Online program

Earn a valuable career credential without putting your job or family on hold. You will have some live sessions and group work, to ensure you make the most of these 5 months.

Get a 360º understanding of business

Learn about strategy, marketing, or finance – everything you need to boost your career and take you to the next level.

Your first step to an IE Master’s Program

By completing your MasterTrack Certificate your credits will be 100% transferrable to some of IE Master’s Programs in the areas of business & management or marketing, communication & sales.

COMBINING YOUR MASTERTRACK CERTIFICATE WITH AN IE MASTER’S PROGRAM

As a learner in this MasterTrackCertificate program, you can leverage on stackability options with some of our IE Master’s programs. This means that if you are accepted into an IE Master’s Program, your credits will be 100% transferable and the cost of your MasterTrack Certificate program will be deducted from the tuition for the full master's program.

Specifically, you will earn 9 ECTS towards the Master in Management, Global Online MBA or International MBA or, 6 ECTS towards the Master in Corporate & Marketing Communication (Full-time or Part-Time), Master in Visual & Digital Media, Master in Customer Experience & Innovation, Master in Market Research & Consumer Behavior or the Master in Digital Marketing.

YOUR DAY-TO-DAY IN THE MASTERTRACK CERTIFICATE

From the beginning of each module, you will be assigned a work group you’ll be assigned a work group, and through both asynchronous content and synchronous online sessions, you’ll develop your skills alongside a cohort of fellow future business leaders. Here are the main courses you will take on:

  • Financial Accounting & Reporting

    In this course, you’ll develop an understanding of how accounting is an information system that produces financial statements. You’ll cover fundamental concepts such as the basics of accounting for assets and liabilities, and learn how to use a statement of cash flows to evaluate a company.

  • Marketing Management

    In this course, you’ll master the basic principles of marketing, including segmentation, targeting, and positioning, and learn the key elements of the marketing mix—product, price, promotion, and place—that enable a brand to implement a consistent and successful marketing plan. You’ll also explore issues surrounding social and environmental sustainability that relate to specific marketing decisions.

  • Strategy

    In this course, you’ll learn about how a business structures its mission, the realities of general management, and the issues underlying value generation in business. You’ll also discuss the models, theories, and tools that will allow you to effectively analyze complex competitive situations and make decisions that increase a firm’s competitive standing vis-à-vis its competitors.

  • Capstone Project

    In the Capstone project, you´ll have the opportunity to put into practice what you have learned throughout this program. You will be presented with a real case study or company dilemma, conduct an extensive analysis of the current situation, and recommend specific action plans to solve existing dilemmas of the companies being discussed.

  • Skills Portfolio:
    Next Best You

    This module features four lessons. You’ll begin by mastering agile methodologies that you will later apply in your Capstone project. From there you’ll move to the visual design lesson, where you’ll explore new ways to brainstorm, ideate, and apply design thinking to solve business challenges. Next, you’ll focus on sharpening your communication skills to become an effective leader. Finally, you’ll explore strategies and approaches for pursuing your career goals through the career management lesson.

REGISTRATION & FEES

The total cost of tuition fees is: $3600

Applying and registering to this program is very straightforward. You will have access to your onboarding course for this MasterTrack™ Certificate immediately after you enroll and pay. Once the first course officially begins, you’ll have access to the self-paced content, you will have live sessions, you can ask questions from the teaching team, get feedback on your projects, and work with other peers on group assignments.

APPLY HERE

ABOUT COURSERA

Coursera partners with more than 200 leading universities and companies to bring flexible, affordable, job-relevant online learning to individuals and organizations worldwide. Coursera offers a range of learning opportunities—from hands-on projects and courses to job-ready certificates and degree programs.

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