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    Master in Creative Direction, Content & Branding

    Bridge the gap between creativity and management.
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    • Master In Creative Direction, Content & Branding
    duration10 months
    languageEnglish
    locationMadrid
    intakeSeptember*
    Mode of studyFull-time
    Format In Person
    duration10 months
    languageEnglish
    locationMadrid
    intakeSeptember*
    Mode of studyFull-time
    Format In Person
    The Program
    Your career
    Your Impact
    Your purpose
    Admissions & fees
    Reasons why
    Student Profile
    Program Structure
    The Next Best You
    Program DetailsYour career
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    GAIN THE SKILLS FOR A CAREER FOUNDED UPON MARKETING AND CREATIVITY

    The Master in Creative Direction, Content & Branding is built around harnessing analytical, business and creative skills to forge a successful career. In a constantly evolving world, skilled professionals who can creatively engage consumers are in high demand, and the program prepares you to do just that by imparting the skills to conceive, develop and implement successful campaigns, and the know-how to measure and demonstrate their success.

    With modules covering everything from brand strategy and good service to critical thinking and cross-cultural communication, you'll gain a holistic vision of a complex and fascinating marketing landscape. And with our optional Career Booster, on completion of the program you'll be able to hone your study further with a specialization in either Marketing and Tech, or Marketing for Consumer Goods, Luxury and Fashion. Our focus on your career success doesn't end there—our IE Talent & Careers team is there to guide you from the start with the resources, personalized advice and connections to help you throughout your professional journey.

    Want to know more?

    GET AHEAD OF THE CAREER CURVE…

    At IE Business School, our focus is your success. We examine what you want, where you see yourself going and what you need to get there, and work tirelessly to provide the skills, knowledge and experiences required to forge the career you envision. The Master in Creative Direction, Content and Branding offers the strategic marketing and branding, customer insight and analytical knowledge you need to stand out.

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    ...BY FOCUSING YOUR STRATEGIC AND CREATIVE TALENTS

    Consumers are bombarded by more messaging than ever before. By offering effective and expert training in creative direction, communication and branding, you’ll break down the barriers between brands and consumers to deliver content in the right places and the right time to engage with purpose.

    CAREER SECTOR TRACK

    After completing your program, you’ll be able to join an additional optional term to specialize in two of the most relevant industries for the Marketing, Communication & Sales pathway. During this Career Sector Track from September to December, you’ll enjoy a career-driven curriculum with several practical consulting projects, in-company visits, project-based learning and additional networking opportunities for your job recruitment process. The Career Sector Track will have an additional cost. You can either enroll before joining IE University or while you are doing your master’s degree, up to the deadline that will be communicated by the academic team. We will have limited slots assigned for these two tracks, so the sooner you apply, the better.

    • MARCOM for Tech companies:

      Discover how the main tech brands have achieved success and growth over the past ten years and learn their best practices in branding, marketing and sales. Uncover the latest customer experience trends in the tech world and become a top global player in the industry.

    • MARCOM for Consumer Goods, Luxury and Fashion:

      Unlock the knowledge to increase sales and engage with customers worldwide by learning from top executives at today’s most relevant brands. Discover industry secrets behind main e-commerce and experiential marketing strategies and learn how these brands are staying competitive, relevant and sustainable over time with the latest digital marketing tools.

    MARKETING & COMMUNICATION OPTIONAL INDUSTRY CERTIFICATIONS

    • Google logo

      IE DIGITAL ANALYTICS CERTIFICATE: GA4

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    • Logo of IE University consisting of a stylized abbreviation 'ie' next to the full name 'IE UNIVERSITY' in blue color on a black background.

      AI for Business Certificate

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    • SUSTAINABILITY CERTIFICATE

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    • IE-SALESFORCE CERTIFICATE

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    Where do our alumni work?

    • BY INDUSTRY (%)
      Consulting
      Consumer, Luxury & Retail
      International Development & Social Impact
      Legal Services
      Marketing & Communications
      Technology
    • BY POSITION (%)
      Architecture & Design Roles
      Consulting Roles
      International Relations Roles
      Legal Roles
      Marketing Roles
      Strategy Roles
    • BY REGION (%)
      Benelux
      Germany, Austria & Switzerland
      Europe (Rest)
      India
      Ireland
      Latin America
      Middle East & Africa
      North America
      Spain
      United Kingdom

    Here are some positions our students can achieve after the program

    • DESIGN PROJECT MANAGER
    • ACCOUNT STRATEGIST
    • GRAPHIC DESIGNER
    • DIGITAL MARKETING CONSULTANT
    • CONTENT CREATOR
    • COPYWRITER
    • BRAND CONSULTANT
    • MEDIA CONTENT MANAGER

    • BRANDING AND IDENTITY SPECIALIST

    • EDITORIAL CONTENT

    • DIGITAL DESIGNER

    • WEB CONTENT STRATEGIST

    • EDITOR/VFX ARTIST/3D GENERALIST

    • DIGITAL MEDIA STRATEGIST

    • VIDEO SOLUTIONS SPECIALIST

    • CREATIVE DIRECTOR

    • BRAND MANAGER

    • ART DIRECTOR

    Talent and Career highlights

    Talent and Career highlights

    The Master in Creative Direction, Content & Branding develops capabilities defined by today's industry realities. With digital media professionals in high demand, our graduates enter the market with a versatile skill set that means they stand out in the job market.

    IE TALENT & CAREERS

    IE Talent & Careers is the best partner for the professional development of all our current and former students at IE University.

    The services we offer are available to all of them throughout their journey. On one hand, we seek to help students take full advantage of their professional opportunities, equipping them with impactful advising, learning resources and development tools that allow them to manage and achieve their professional goals. On the other, we provide recruitment solutions for companies and institutions with access to the profiles of over 70,000 IE University professionals worldwide.

    Some of the services we offer both online and offline include:

    • One-on-one career advising
    • Sector-specific drop-in sessions
    • Guides, toolkits and resources available on our IE Career Portal
    •  On-campus career workshops
    • Online career webinars
    • Annual distribution of CV books to executive search firms
    • Networking events worldwide
    • Worldwide panels with executive consultants
    • Lifelong access to our job bank
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    DISCOVER MORE ABOUT TALENT & CAREERS

    IE Talent & Careers is the best partner for the professional development of all our current and former students at IE.

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    TOP EMPLOYERS OF THIS CREATIVE direction, CONTENT & BRANDING PROGRAM’S ALUMNI

    AMAZON LOGO | IE
    mailchimp logo | IE
    saffron logo | IE
    HBO logo | IE
    heineken logo | IE
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    ENHANCE YOUR NETWORKING

    MARCOM Speaker Series | IE Business School

    MARCOM SPEAKER SERIES

    Once a month, students will have the chance to hear from top speakers from different companies in the marketing, communication and sales industry. In the past, speakers have represented such leading companies as Kantar, McKinsey & Company, Interbrand and Fjord, to name a few.

    mentor program

    Boost your career and network opportunities even further through regular mentorship from IE Alumni. This unique mentor program offers year-round support, career advice and an opportunity to build lasting relationships.

    MARKETING, COMMUNICATION & SALES: WHAT COULD YOUR FUTURE LOOK LIKE?

    FREQUENTLY ASKED QUESTIONS

    • Graduates of the Master in Creative Direction, Content & Branding go on to work in a variety of sectors and industries. Our alumni have landed roles with top companies including Amazon, TikTok, HBO and MediaPlanet.

    • Alumni of the Master in Creative Direction, Content & Branding can expect to work in roles such as design project manager, branding and identity specialist, media content manager, creative director and many more.

    • You’ll have ongoing support and advice from our IE Talent & Careers team, who can help you in your job search both during the program and after graduation. You'll have lifelong access to our job bank and to careers advice and networking events. In addition, you’ll gain valuable industry certifications, including our tailor-made Sustainability Certificate and the AI for Business certificate. We also offer certifications through our partnerships with Salesforce and Google Analytics. There's also an additional three-month Career Sector Track available on completion of the program, where you have the choice to focus on either Marketing and Tech or Marketing for Consumer Goods, Luxury and Fashion.