Master in Creative Direction, Content & Branding

Bridge the gap between creativity and management.
duration10 months
languageEnglish
locationMadrid
intakeSeptember*
Mode of studyFull-time
Format In Person
duration10 months
languageEnglish
locationMadrid
intakeSeptember*
Mode of studyFull-time
Format In Person

GAIN THE SKILLS FOR A CAREER FOUNDED UPON MARKETING AND CREATIVITY

The Master in Creative Direction, Content & Branding is built around harnessing analytical, business and creative skills to forge a successful career. In a constantly evolving world, skilled professionals who can creatively engage consumers are in high demand, and the program prepares you to do just that by imparting the skills to conceive, develop and implement successful campaigns, and the know-how to measure and demonstrate their success.

With modules covering everything from brand strategy and good service to critical thinking and cross-cultural communication, you'll gain a holistic vision of a complex and fascinating marketing landscape. And with our optional Career Booster, on completion of the program you'll be able to hone your study further with a specialization in either Marketing and Tech, or Marketing for Consumer Goods, Luxury and Fashion. Our focus on your career success doesn't end there—our IE Talent & Careers team is there to guide you from the start with the resources, personalized advice and connections to help you throughout your professional journey.

Want to know more?

GET AHEAD OF THE CAREER CURVE…

At IE Business School, our focus is your success. We examine what you want, where you see yourself going and what you need to get there, and work tirelessly to provide the skills, knowledge and experiences required to forge the career you envision. The Master in Creative Direction, Content and Branding offers the strategic marketing and branding, customer insight and analytical knowledge you need to stand out.

...BY FOCUSING YOUR STRATEGIC AND CREATIVE TALENTS

Consumers are bombarded by more messaging than ever before. By offering effective and expert training in creative direction, communication and branding, you’ll break down the barriers between brands and consumers to deliver content in the right places and the right time to engage with purpose.

CAREER SECTOR BOOSTERS

After completing your program, you will be able to join an additional optional term to specialize in two of the most relevant industries for the MARCOM pathway. During this Booster Period from September to December, you will enjoy a career-driven curriculum with several practical consulting projects, in-company visits, project-based learning and additional networking opportunities for your job recruitment process. The Career Sector Booster will have an additional cost and you can either enroll before joining IE University or while you are doing your MARCOM master, until the deadline that will be communicated by the Academic team. We will have limited slots assigned for these two boosters, so the sooner you apply, the better.

MARCOM for Tech companies:

Discover how the main Tech brands have achieved success and growth over the past 10 years and learn their best practices in branding, marketing and sales. Uncover the latest Customer Experience trends in the tech world and become a MARCOM top global player.

MARCOM for Consumer Goods, Luxury and Fashion:

Unlock the knowledge to increase sales and engage with customers worldwide by learning from top executives at today’s most relevant brands. Discover industry secrets behind main e-commerce and experiential marketing strategies and learn how these brands are staying competitive, relevant and sustainable over time with the latest digital marketing tools.

MARKETING, COMMUNICATION & SALES OPTIONAL INDUSTRY CERTIFICATIONS

IE Digital Analytics Certificate: GA4
IE Digital Analytics Certificate: GA4

IE University is always at the forefront of innovation, fostering an environment that immerses students in the dynamic world of tech from the start. We regularly develop unique modules and programs to empower our students to lead in an era of increasing digital transformation.


IE University has developed a unique certification called the IE Digital Analytics Certificate: Google Analytics 4 (GA4). The groundbreaking program provides you with a comprehensive understanding of this new technology, equipping you to take a leading role in the field of digital analytics. You’ll learn how to practically plan a full marketing analytics plan over Google Analytics 4, configure it, create reports and extract valuable insights from your data.

AMAZON WEB SERVICES ACADEMY
AWS | IE Business School

When you join IE Business School, you are signing up for a front-row seat on the cutting edge of tech innovation. We collaborate with many of the biggest international organizations that are transforming our world. And now, we have partnered up with AWS Academy to provide you access to courses that help you prepare for in-demand jobs and AWS Certifications.


The Master in Creative Direction, Communication & Branding always strives to go one step further to meet the high demand of today’s business world. With this in mind, the program now gives you the exclusive opportunity to enroll in Amazon Web Services Academy courses. Unlock your potential with AWS Academy courses such as Cloud Foundations and Data Analytics. These courses open the door to AWS Certifications, giving you yet another opportunity to ensure you stay ahead of the curve.

AWS Academy Cloud Foundations

This introductory course provides a detailed overview of cloud concepts, AWS core services, security, architecture, pricing, and support. With over 20 hours of course content, it prepares you to pursue an AWS Certified Cloud Practitioner certification.

AWS Academy Data Analytics

These lab exercises teach you how to conduct Big Data analysis with practical, real-world examples. The labs and learning resources are designed to supplement an institution’s existing data analytics courses and provide you with hands-on experience working with data at scale. Geared toward students interested in pursuing careers in data analysis, AWS Academy Data Analytics requires a strong foundation in IT concepts and skills and comprises seven-and-a-half hours of content.

Sustainability Certificate

We strive to offer our Marketing, Communication & Sales students as many opportunities to participate in purpose-driven business projects as possible. With this in mind, we have designed a tailor-made Sustainability Certificate, with a comprehensive and solution-focused approach to sustainability management applied to MARCOM.

IE Business School has a Center for Social Innovation and Sustainability, and it is with their guidance that we have launched this new certificate. Sustainability is at the core of what we do and this certificate gives you the skills to make a positive impact on a global scale.

With this course, you will develop the knowledge and skills necessary to successfully market sustainable products and services. In the pursuit of broader corporate social responsibility goals, many companies will turn toward more sustainable brand strategies—that’s where you come in. You’ll be able to lead them to environmental, economic and social responsibility ahead of the competition.

IE-Salesforce Certificate

Sales and business development are becoming the fastest-growing fields in the new place of work. They are essential to business growth, to pitch and win new clients, to better engage with internal and external stakeholders, to sell ideas within your team, to obtain a higher budget to execute a project, to develop new markets and to stay one step ahead of your competitors.


IE Business School is launching this certificate to provide you with Salesforce fundamentals to succeed in any commercial role. You’ll begin by learning the building blocks of Salesforce to better understand the customer journey, how to capture a lead, and how to engage and retain a client, all while delivering a quality customer experience. Then, you’ll go on to become proficient in how an integrated CRM platform solves the challenges of connecting departments and customer data. You’ll understand reporting, user administration, sharing, customization and data management at a foundational level.


Upon completion, you’ll be connected to the Salesforce job bank of certified professionals.

Where do our alumni work?

BY INDUSTRY (%)
Consulting
Consumer, Luxury & Retail
International Development & Social Impact
Legal Services
Marketing & Communications
Technology
BY POSITION (%)
Architecture & Design Roles
Consulting Roles
International Relations Roles
Legal Roles
Marketing Roles
Strategy Roles
BY REGION (%)
Benelux
Germany, Austria & Switzerland
Europe (Rest)
India
Ireland
Latin America
Middle East & Africa
North America
Spain
United Kingdom

Here are some positions our students can achieve after the program

DESIGN PROJECT MANAGER

ACCOUNT STRATEGIST

GRAPHIC DESIGNER

DIGITAL MARKETING CONSULTANT

CONTENT CREATOR

COPYWRITER

BRAND CONSULTANT

MEDIA CONTENT MANAGER

BRANDING AND IDENTITY SPECIALIST

EDITORIAL CONTENT

DIGITAL DESIGNER

WEB CONTENT STRATEGIST

EDITOR/VFX ARTIST/3D GENERALIST

DIGITAL MEDIA STRATEGIST

VIDEO SOLUTIONS SPECIALIST

CREATIVE DIRECTOR

BRAND MANAGER

ART DIRECTOR

Talent and Career highlights

Talent and Career highlights

The Master in Creative Direction, Content & Branding develops capabilities defined by today's industry realities. With digital media professionals in high demand, our graduates enter the market with a versatile skill set that means they stand out in the job market.

Slide 1 of 2
90%
job seekers who received a job offer within 6 months of graduation
90%
job seekers who received a job offer within 6 months of graduation
2000
Recruiting partners

IE TALENT & CAREERS

IE Talent & Careers is the best partner for the professional development of all our current and former students at IE University.

The services we offer are available to all of them throughout their journey. On one hand, we seek to help students take full advantage of their professional opportunities, equipping them with impactful advising, learning resources and development tools that allow them to manage and achieve their professional goals. On the other, we provide recruitment solutions for companies and institutions with access to the profiles of over 70,000 IE University professionals worldwide.

Some of the services we offer both online and offline include:

  • One-on-one career advising
  • Sector-specific drop-in sessions
  • Guides, toolkits and resources available on our IE Career Portal
  •  On-campus career workshops
  • Online career webinars
  • Annual distribution of CV books to executive search firms
  • Networking events worldwide
  • Worldwide panels with executive consultants
  • Lifelong access to our job bank
Talent and Careers | IE Business School

DISCOVER MORE ABOUT TALENT & CAREERS

IE Talent & Careers is the best partner for the professional development of all our current and former students at IE.

TOP EMPLOYERS OF THIS CREATIVE direction, CONTENT & BRANDING PROGRAM’S ALUMNI

AMAZON LOGO | IE
mailchimp logo | IE
saffron logo | IE
HBO logo | IE
heineken logo | IE
swarovski logo | IE
the wellbeing project | IE
nike logo | IE
twitter logo | IE
The ritz Carlton | IE
media planet logo | IE
tik tok logo | IE
loreal logo | IE
linked in | IE
Leo Burnett logo | IE

ENHANCE YOUR NETWORKING

marcom speaker | IE Business Shool

MARCOM SPEAKER SERIES

Once a month, students will have the chance to hear from top speakers from different companies in the marketing, communication and sales industry. In the past, speakers have represented such leading companies as Kantar, McKinsey & Company, Interbrand and Fjord, to name a few.

hst mentorship | IE Business School

mentor program

Boost your career and network opportunities even further through regular mentorship from IE Alumni. This unique mentor program offers year-round support, career advice and an opportunity to build lasting relationships.

MARKETING, COMMUNICATION AND SALES: WHAT COULD YOUR FUTURE LOOK LIKE?

FREQUENTLY ASKED QUESTIONS

WHAT CAN I DO WITH A MASTER IN CREATIVE DIRECTION, CONTENT AND BRANDING?

Graduates of the Master in Creative Direction, Content and Branding go on to work in a variety of sectors and industries. Our alumni have landed roles with top companies including Amazon, TikTok, HBO and MediaPlanet.

WHAT JOBS CAN I GET WITH A MASTER IN CREATIVE DIRECTION, CONTENT AND BRANDING?

Alumni of the Master in Creative Direction, Content and Branding can expect to work in roles such as design project manager, branding and identity specialist, media content manager, creative director and many more.

What career services and experiences are available in the Master in Creative Direction, Content and Branding?

You’ll have ongoing support and advice from our IE Talent & Careers team, who can help you in your job search both during the program and after graduation. You'll have lifelong access to our job bank and to careers advice and networking events. In addition, gain valuable industry certifications, including our tailor-made Sustainability Certificate, as well as access to Amazon Web Services Academy qualifications. We also offer certifications through our partnerships with Salesforce and Google Analytics. There's also an additional three-month Career Booster period on completion of the program, where you have the choice to focus on Marketing and Tech, or on Marketing for Consumer Goods, Luxury and Fashion.

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