Bridge the gap between creativity and management. This program will prepare you to create and lead content and visual projects that engage users and audiences. The new digital economy needs creative professionals who are able to master the latest media strategies, understand and leverage the power of storytelling and content production, and align compelling content and visuals to a brand's communication needs.
During the 10-month Master in Creative Direction, Content & Branding, you will have the chance to study alongside other eager students from our marketing, communication and sales programs. The common Core Period brings together like-minded MARCOM students who are ready to enhance their analytical, business and creative skills alongside their peers. Once the Core Period is finished, you will go on to study your specialty: creative direction, content and branding.
During these intensive ten months, you have the option to add to your resume with IE University's Sustainability Certificate, which is designed with knowledge from our top-ranked faculty, as well as other valuable certificates from Salesforce, AWS and Google. Opportunities are plentiful, because you’ll also have the chance to grow academically and experience new cultures with our Global Immersion Week or Social Impact Week. Our previous intakes have visited global digital giants in London and Ghana, and our future intakes will head out to Amsterdam or South Africa.
To round out the comprehensive program, you can add a three-month Career Booster specialization period in your choice of Marketing and Tech or Marketing for Consumer Goods, Luxury and Fashion. This Career Booster is your chance to further specialize in the industry of your choice, helping you stay ahead of the competition
*The 2023-2024 intake starts on September 18th.
This is a University Private Degree from IE University*. More Information on what earning a University Private Degree from IE University entails.
*IE University is a university officially recognized by the Spanish education authorities, allowed to grant both University Official Degrees (bachelor’s, master’s and PhD degrees), which are specifically regulated and accredited by the Spanish Ministry of Education, and University Private Degrees (master’s) that are specifically designed by the university toward the professional application of their studies and the constant update of higher education, preserving the educational standards of excellence of IE University. Both types of degrees are equally backed by the rigor and prestige of IE University.
...want to harness their creative powers to produce powerful visual and digital media projects.
...a program that will enhance their creative skills, allowing them to develop content from idea to execution. They will understand and leverage the power of storytelling, produce innovative and compelling content and align their creative skills to a brand’s communication needs. Students will go on to work in roles such as advertising manager, creative content manager, digital media entrepreneur, video editor, web/app designer, brand manager and much more.
We believe that any career path within Marketing, Communications and Sales requires general competency in several key areas. Our approach is simple: first, lay the groundwork with a strong basis in the foundations; then, allow you to specialize by completing one of the unique master’s programs under the MARCOM umbrella.
You will cover building blocks that will help to enhance your creative, analytical, commercial, business, strategic and digital know-how.
You will gain a comprehensive understanding of cutting-edge tech and the newest platforms and methodologies used in digital media, honing your skills through hands-on learning.
You’ll dive into topics like Digital Marketing and Social Media, Internet Metrics and Analytics, Data Insights and Infographics, User-Centered Design, Web Design and Development, Interactive Storytelling and much more.
This area focuses on the skills and knowledge needed for careers in branding, visual communication, and digital media. Learn the latest trends and industry-standard tools.
You’ll study: Photography and Video Production; Graphic Design; Digital Copywriting; Storytelling; Advertising and Branded Content Creation; Entertainment Media Production; Creative Work in the Cultural Industries and more.
You will learn how to move and flow in the field of visual and digital media to stay relevant, at the top of your game and primed to succeed in any organization or with a venture of your own. You will gain skills in Strategy & Entrepreneurship, Brand Strategy and Intellectual Property, among others.
IE University molds students into future-forward and well-rounded professionals, using methodologies that put innovation and employability at the forefront.
Learn by working on real, hands-on content production projects employing the latest technologies in a teamwork-driven international environment.
Guided by industry leaders, you’ll start designing and managing visual and digital media projects from the get-go and be prepared to work in a variety of creative industries as soon as you graduate.
The program combines training in visual and digital media content production with a strategic outlook on business and communication to put you in the forefront of some of the most exciting and creative career opportunities in today’s job market.
Our faculty is made up of a diverse group of academics and professionals who bring pedagogical rigor and real-world expertise into the classroom.
We understand that it can be difficult to choose your path in the Marketing, Communication & Sales (MARCOM) world. We are here to guide you in your MARCOM career journey from the start with the support of our Recruiting & Admissions team who will closely review your background, skills and future career goals to ensure you choose the right program for you. All our full-time programs begin with a common two-month Core Period, designed to give you the key foundations to succeed in this career path. This foundational first period also becomes the basics for you to make sure you choose the right path within MARCOM.
However, if after starting the program and completing this Core Period you are interested in changing to another MARCOM program, you could switch programs after having a meeting with the Academic Program Direction team to validate this change and understand how it may affect your future career. Program changes are also dependent on availability, but we will always put you first and give you the needed flexibility at this stage of your career.
After completing your program, you will be able to join an additional optional term to specialize in two of the most relevant industries for the MARCOM pathway. During this Booster Period from September to December, you will enjoy a career-driven curriculum with several practical consulting projects, in-company visits, project-based learning and additional networking opportunities for your job recruitment process. The Career Sector Booster will have an additional cost and you can either enroll before joining IE University or while you are doing your MARCOM master, until the deadline that will be communicated by the Academic team. We will have limited slots assigned for these two boosters, so the sooner you apply, the better.
Discover how the main Tech brands have achieved success and growth over the past 10 years and learn their best practices in branding, marketing and sales. Uncover the latest Customer Experience trends in the tech world and become a MARCOM top global player.
Unlock the knowledge to increase sales and engage with customers worldwide by learning from top executives at today’s most relevant brands. Discover industry secrets behind main e-commerce and experiential marketing strategies and learn how these brands are staying competitive, relevant and sustainable over time with the latest digital marketing tools.
Madrid is one of the most popular cities in Europe for Gen Z travelers and one of the most student-friendly cities in Spain, with a great, affordable public transport network, cool underground culture and fabulous nightlife. But Spain’s capital is also home to international companies of stature, including Google, Microsoft and Apple, creating a myriad of opportunities for professional experience.
Madrid is in a league of its own and provides the perfect backdrop for rounding off a unique educational experience.
Customize your education based on your specific interests and passions through a dual degree that gives your career a multidisciplinary boost to spearhead change in the new world of work. The combination of this program with a Master in Management (if you have zero to two years of experience) or an International MBA (if you have three or more years of experience) will position you on the threshold of two exciting worlds; acquiring a broader skill set and a competitive differentiation with a sharp focus. Select your dual degree based on your years of experience:
At IE University, we have carefully streamlined related subject areas to create unique paths featuring similar programs. Guided by these paths, you can take control and discover the right program for you.
Explore these 2 areas to find the specific program that fits with your career goals.
IE University offers a leading Master in Creative Direction, Content & Branding so ambitious creative directors can gain the skills needed to stand out.
IE University's Master in Creative Direction, Content & Branding helps professionals stand out and learn how to use the power of storytelling and content production to produce compelling content aligned with a brand's communication needs.
IE University offers a leading master's in creative direction, content and branding in the heart of Madrid.