Digital Marketing, Social Media and Analytics: An Omnichannel Strategy

This program is aimed at professionals and managers seeking to update their knowledge in digital marketing and its integration into a wider omnichannel marketing strategy. This is achieved through the study of the latest digital marketing and social media trends as well as the different analytical tools, KPIs, and metrics used to measure the effectiveness of marketing campaigns.

Jan 29 - Mar 3, 2020
1 month / 5 weeks
6 - 8 hours of study per week
Tuition Fees
€ 1.950
> Digital, Data & Tech
> Innovation, Marketing & Sales

Marketing has evolved to a point where independent, isolated marketing channels now need a higher level of strategic, organizational and technological integration in order to function effectively and meet the ever-growing demands of hyper-connected consumers.

Why this program?

Get to know all digital marketing channels

How they work, pros and cons, tools, costs and segmentation capabilities.

Identify your Buyer Persona

As your most valuable customer segment in order to focus your strategy on it.

Customer Journey

Learn the stages in the Customer Journey, what channels are best used in each of them and why. Design an efficient omnichannel strategy that will maximize profit in the shortest term.

Omnichannel strategy

Execute an omnichannel strategy consisting of SEO, SEM & Social Media campaigns, using real money and the most popular tools.


Measure the economic results of your strategy and optimize it.

Marketing trends

Anticipate to future digital marketing trends and technologies and acquire a competitive advantage over other marketing professionals.


ProfilePedro Moreno de los Ríos

Academic Director, Digital Marketing, Social Media and Analytics
Digital Business & Marketing Professor

Pedro Moreno de los Ríos

Academic Director, Digital Marketing, Social Media and Analytics
Digital Business & Marketing Professor

He is a sales and marketing manager revamped to digital flashjack. After extensive experience in multinationals, SMEs and start-ups, Pedro specialized in marketing, communication, entertainment and retail. He is a persuasive communicator, and a native English speaker. He is currently pursuing his PHD in digital marketing and his area of research is digital high concepts.

Related Programs



As an IE alumni you are part of our community, and we want to support your passion for Lifelong Learning. Therefore, all IE alumni receive 25%* off tuition fees for all Executive Education programs.
*Alumni from Intensive Programs (less than a week duration), Summer Schools or High Impact Online Programs will receive 15% off.
Neither scholarship is compatible with other deductions.

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At IE, we are committed to encouraging companies to enroll teams of their employees. We believe this allows them to explore new perspectives together and speak a shared language of change. Companies that sign a Corporate Agreement are eligible for a 15% off the tuition fee for Executive Education programs for group of employees. Additional services and support may also be available for a Corporate Partner Agreement.
Neither scholarship is compatible with other deductions.

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