OVERVIEW
OVERVIEW
In the Digital Marketing program at IE, we empower you with the skills needed to thrive in today's ever-changing digital landscape. It's not just about theory; we believe in hands-on learning. You'll dive into projects, simulations, and real-world examples, ensuring you not only understand digital marketing but can put it into action.
What sets us apart is our strong focus on practical growth strategies. We'll explore customer acquisition, retention, and engagement, uncovering the keys to sustainable business expansion. Through interactive sessions and strategic exercises, you'll create custom-tailored marketing plans suited perfectly to your business. It doesn't matter if you're a seasoned marketer or just starting out; our program offers a comprehensive roadmap for taking your business to the next level. Come join us and let's harness the power of digital marketing to drive your business forward!
This program aims to provide participants with a comprehensive understanding of the digital marketing ecosystem, emphasizing its integral role in crafting effective marketing strategies for businesses. The program will explore the pivotal elements of digital marketing and how they converge to drive business success in modern businesses. Since the tools and platforms evolve at a fast speed in the digital marketing landscape we will focus on the essential elements that have remained a constant for the last two decades
By the end of this program, students will be able to:
1. Craft a digital marketing strategy (including tactics, tools, and KPIs) for a business based on analysis of the competition to determine positioning
2. Plan the implementation of the different working parts of a digital strategy implementation and establish the metrics to measure its success (website to promotion to analytics)
Want to know more?
DATE
DATE
October 22nd - November 19th, 2025
SCHEDULE
SCHEDULE
5 - 6 hours of study per week
- HORACIO CABRERAProgram Advisor
REQUEST INFORMATION
If you need further information about the program, please contact us.
WHY THIS PROGRAM?
WHY THIS PROGRAM?
- 01.
Reach your customers better
Learn about reaching potential customers wherever they are in the buying journey.
- 02.
Strategic targeting
Learn to use the right digital marketing tactics and content for your customer´s needs.
- 03.
Grow your business
Implement markting tactics that will improve your bottom line.
- 04.
Demonstrate marketing success
Discover how to measure what works - and improve where needed.
SPECIAL CONDITIONS
SPECIAL CONDITIONS
ALUMNI
As an IE alumni you are part of our community, and we want to support your passion for Lifelong Learning. Therefore, all IE alumni receive 25%* off tuition fees for all Executive Education programs.
*Alumni from Intensive Programs (less than a week duration), Summer Schools or High Impact Online Programs will receive 15% off.
Neither scholarship is compatible with other deductions.
CORPORATE
At IE, we are committed to encouraging companies to enroll teams of their employees. We believe this allows them to explore new perspectives together and speak a shared language of change.
Companies that sign a Corporate Agreement are eligible for a 15% off the tuition fee for Executive Education programs for group of employees. Additional services and support may also be available for a Corporate Partner Agreement. Neither scholarship is compatible with other deductions.
Frequently Asked Questions
Frequently Asked Questions
What is the Digital Marketing program about?
The program is designed to provide participants with a comprehensive understanding of how technology is transforming the financial industry, including topics such as digital payments, capital markets, and investment management.
What is the duration of the Digital Marketing program?
The program lasts for 6 weeks.
Is the program designed to be compatible with my work and personal activities?
Yes, the program is structured to be flexible, allowing participants to manage their studies alongside their professional and personal commitments.
Is there any kind of mentoring or support for students during the training?
Yes, participants receive continuous support and feedback throughout the program to help them apply the knowledge they gain.
Where is the Digital Marketing program held?
The program is conducted online.