Digital Marketing, Social Media and Analytics: An Omnichannel Strategy
Marketing has evolved to a point where independent, isolated marketing channels now need a higher level of strategic, organizational and technological integration in order to function effectively and meet the ever-growing demands of hyper-connected consumers.
ACADEMIC DIRECTOR

Academic Director, Digital Marketing, Social Media and AnalyticsDigital Business & Marketing Professor
Academic Director, Digital Marketing, Social Media and AnalyticsDigital Business & Marketing Professor
He is a sales and marketing manager revamped to digital flashjack. After extensive experience in multinationals, SMEs and start-ups, Pedro specialized in marketing, communication, entertainment and retail. He is a persuasive communicator, and a native English speaker. He is currently pursuing his PHD in digital marketing and his area of research is digital high concepts.
YOU WILL ALSO LEARN FROM GUEST SPEAKERS COMING FROM:
The Digital Skills and Jobs Coalition
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The Digital Skills and Jobs Coalition brings together Member States, companies, social partners, non-profit organisations and education providers, who take action to tackle the lack of digital skills in Europe. IE University has pledged to carry out actions to reduce the digital skills gap in Europe by developing digital skills to enable all citizens to be active in our digital society and by transforming teaching and learning of digital skills in a lifelong learning perspective.
Related Programs
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Marketing Digital, Redes Sociales y Analítica: Una Estrategia Omnicanal
En este curso online de 5 semanas adquirirás los conocimientos y las destrezas necesarias para diseñar, ejecutar, medir y optimizar una estrategia de marketing digital omnicanal que maximice el retorno sobre tu inversión.
- Spanish
- Online
SPECIAL CONDITIONS
Alumni
As an IE alumni you are part of our community, and we want to support your passion for Lifelong Learning. Therefore, all IE alumni receive 25%* off tuition fees for all Executive Education programs.
*Alumni from Intensive Programs (less than a week duration), Summer Schools or High Impact Online Programs will receive 15% off.
Neither scholarship is compatible with other deductions.
Corporate
At IE, we are committed to encouraging companies to enroll teams of their employees. We believe this allows them to explore new perspectives together and speak a shared language of change. Companies that sign a Corporate Agreement are eligible for a 15% off the tuition fee for Executive Education programs for group of employees. Additional services and support may also be available for a Corporate Partner Agreement.
Neither scholarship is compatible with other deductions.