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Digital Marketing, Social Media and Analytics: An Omnichannel Strategy

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This program is aimed at professionals and managers seeking to update their knowledge in digital marketing and its integration into a wider omnichannel marketing strategy. This is achieved through the study of the latest digital marketing and social media trends as well as the different analytical tools, KPIs, and metrics used to measure the effectiveness of marketing campaigns.

Date
Jan 29 - Mar 3, 2020
Duration
1 month / 5 weeks
Schedule
6 - 8 hours of study per week
Format
Online
Language
English
Intake
Fall
Tuition Fees
€ 1.950
Pathway
> Digital, Data & Tech
> Innovation, Marketing & Sales

Marketing has evolved to a point where independent, isolated marketing channels now need a higher level of strategic, organizational and technological integration in order to function effectively and meet the ever-growing demands of hyper-connected consumers.
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If you need further information about the program, please contact us.

Almudena Díaz

Admissions Associate Director

+34 91 568 97 58
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Why this program?

Get to know all digital marketing channels

How they work, pros and cons, tools, costs and segmentation capabilities.

Identify your Buyer Persona

As your most valuable customer segment in order to focus your strategy on it.

Customer Journey

Learn the stages in the Customer Journey, what channels are best used in each of them and why. Design an efficient omnichannel strategy that will maximize profit in the shortest term.

Omnichannel strategy

Execute an omnichannel strategy consisting of SEO, SEM & Social Media campaigns, using real money and the most popular tools.

Measure

Measure the economic results of your strategy and optimize it.

Marketing trends

Anticipate to future digital marketing trends and technologies and acquire a competitive advantage over other marketing professionals.

ACADEMIC DIRECTOR

ProfilePedro Moreno de los Ríos

Academic Director, Digital Marketing, Social Media and Analytics
Digital Business & Marketing Professor

Pedro Moreno de los Ríos

Academic Director, Digital Marketing, Social Media and Analytics
Digital Business & Marketing Professor

He is a sales and marketing manager revamped to digital flashjack. After extensive experience in multinationals, SMEs and start-ups, Pedro specialized in marketing, communication, entertainment and retail. He is a persuasive communicator, and a native English speaker. He is currently pursuing his PHD in digital marketing and his area of research is digital high concepts.

"From the beginning of the course I was able to apply my learnings and skills, reorientating our digital strategy. We are already seeing how this has positively impacted our business."
Patricia Villarruel
Content Director - Banco Pichincha
"The program provided me with a holistic, integrated omnichannel vision of marketing, enabling me to better manage our marketing and obtain great economic results."
Santiago Suárez
Digital Marketing Director - Grupo Familia Colombia
"This program provides the perfect foundation to succeed in the digital world for both seasoned and new marketers by providing the principles, industry-leading examples and the right space for students to discuss, share and reapply."
Carlos Bermúdez
Marketing technologist - Procter & Gamble
"The program exceeded my expectations. It got me hooked and excited since day one. I never felt this way when taking other courses."
David Gallardo
Chief Operating Officer en 100 Montaditos - Grupo Restalia
"It´s a mix of practical and theoretical material that allows students to be up-to-date in this crucial field. High-quality material is taught through a very dynamic and innovative way of learning. I recommend this program without reservation."
Jorge Rodríguez
Business Controlling, Business/Brand Analysis, Financial Planning, Internal Audit/Compliance - SPORTSEVEN, LLC

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SPECIAL CONDITIONS

Alumni

As an IE alumni you are part of our community, and we want to support your passion for Lifelong Learning. Therefore, all IE alumni receive 25%* off tuition fees for all Executive Education programs.
*Alumni from Intensive Programs (less than a week duration), Summer Schools or High Impact Online Programs will receive 15% off.
Neither scholarship is compatible with other deductions.

Contact Admissions

Corporate

At IE, we are committed to encouraging companies to enroll teams of their employees. We believe this allows them to explore new perspectives together and speak a shared language of change. Companies that sign a Corporate Agreement are eligible for a 15% off the tuition fee for Executive Education programs for group of employees. Additional services and support may also be available for a Corporate Partner Agreement.
Neither scholarship is compatible with other deductions.

Contact Corporate Relations

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