Digital Marketing, Social Media and Analytics: An Omnichannel Strategy The program is aimed at professionals and managers seeking to update their knowledge in digital marketing and its integration within a wider marketing strategy across multiple channels.

16 Jan - 22 Feb 2019 (Registration full)
24 Apr - 31 May 2019 (Available spaces)
6-8 hours on average per week
More than a month
Tuition Fees
€ 1.850

Modern marketing has evolved to a point where independent, isolated marketing channels now need a higher level of strategic, organizational and technological integration in order to function effectively and meet the ever-growing demands of hyper-connected consumers. The complexity of marketing decisions has also grown significantly in the last decade, with a greater number of tools and channels now available to marketers. In this five-week program, you will be introduced to these new digital marketing concepts through four core modules and gain firsthand experience in implementing the latest marketing strategies.

What will you learn during the program?

  • Understand the context and characteristics of the different digital channels used in communications and marketing.
  • Integrate the different digital and non-digital channels within the wider marketing plan of an organization.
  • Comprehend the implications of creative, technological and human resources that each of the channels entails.
  • Conduct data analysis to measure the effectiveness and profitability of campaigns across the different digital channels.
  • Be aware of current trends in digital marketing and how to incorporate them into a strategic marketing plan.