Nowadays, a customer-centric strategy is essential for any business. However, to satisfy customers’ requirements, companies must also take many other aspects into account, integrating physical and digital channels and finding new ways to earn loyalty. In this infographic, Pablo Foncillas Díaz-Plaja, Professor at IE Business School, shares the basics of his Winners method, developed in his book of the same name. This strategy makes it possible to connect with customers—both B2B and B2C—and build valuable relationships with them.
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