How should we tackle digital transformation from a sales perspective? It’s one of the key questions faced by managers these days. However, when it comes to designing a strategy, most tend to focus on the “digital” without understanding the importance of the “transformation”. In this process, it is of key importance to integrate the best of the online world and the best of the offline world. In this video, Pablo Foncillas Díaz-Plaja, Professor at IE Business School, explains how to tackle this transformation successfully using an integrated approach that covers sales channels and commercial activities.
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