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Digital Marketing, Social Media and Analytics: An Omnichannel Strategy

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Digital Marketing, Social Media And Analytics: An Omnichannel Strategy

Start dateMay 8th, 2024

Duration6 weeks

LanguageEnglish

FormatOnline

Tuition Fees€1,950

Start dateMay 8th, 2024

Duration6 weeks

LanguageEnglish

FormatOnline

Tuition Fees€1,950

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OVERVIEW

Marketing has evolved to a point where independent, isolated marketing channels now need a higher level of strategic, organizational and technological integration in order to function effectively and meet the ever-growing demands of hyper-connected consumers.

want to know more?

Date

May 8th - June 19th, 2024

SCHEDULE

8 hours of study per week

Horacio Cabrera

Program Advisor

+34 620 72 73 08

REQUEST INFORMATION

If you need further information about the program, please contact us.

Book a call

CLICK TO WHATSAPP

WHY THIS PROGRAM?

01.

GET TO KNOW ALL DIGITAL MARKETING CHANNELS

How they work, pros and cons, tools, costs and segmentation capabilities.

02.

IDENTIFY YOUR BUYER PERSONA

As your most valuable customer segment in order to focus your strategy on it.

03.

CUSTOMER JOURNEY

Learn the stages in the Customer Journey, what channels are best used in each of them and why. Design an efficient omnichannel strategy that will maximize profit in the shortest term.

04.

OMNICHANNEL STRATEGY

Execute an omnichannel strategy consisting of SEO, SEM & Social Media campaigns, using real money and the most popular tools.

05.

MEASURE

Measure the economic results of your strategy and optimize it.

06.

MARKETING TRENDS

Anticipate to future digital marketing trends and technologies and acquire a competitive advantage over other marketing professionals.

YOU WILL ALSO LEARN FROM GUEST SPEAKERS COMING FROM:

THE DIGITAL SKILLS AND JOBS COALITION

The Digital Skills and Jobs Coalition brings together Member States, companies, social partners, non-profit organisations and education providers, who take action to tackle the lack of digital skills in Europe. IE University has pledged to carry out actions to reduce the digital skills gap in Europe by developing digital skills to enable all citizens to be active in our digital society and by transforming teaching and learning of digital skills in a lifelong learning perspective.

RELATED PROGRAMS

MARKETING DIGITAL, REDES SOCIALES Y ANALÍTICA: UNA ESTRATEGIA OMNICANAL

En este curso online de 6 semanas adquirirás los conocimientos y las destrezas necesarias para diseñar, ejecutar, medir y optimizar una estrategia de marketing digital omnicanal que maximice el retorno sobre tu inversión.

More info

ESPAÑOL | ONLINE

IE LIFELONG LEARNING CERTIFICATES

Power your expertise and stay ahead of the game

If you want to know more about how you can boost your professional development and stand out as a business leader, find out about the IE Lifelong Learning Certificates featuring this program.

SPECIAL CONDITIONS

ALUMNI

As an IE alumni you are part of our community, and we want to support your passion for Lifelong Learning. Therefore, all IE alumni receive 25%* off tuition fees for all Executive Education programs.

*Alumni from Intensive Programs (less than a week duration), Summer Schools or High Impact Online Programs will receive 15% off.

Neither scholarship is compatible with other deductions.

CONTACT ADMISSIONS

CORPORATE

At IE, we are committed to encouraging companies to enroll teams of their employees. We believe this allows them to explore new perspectives together and speak a shared language of change. Companies that sign a Corporate Agreement are eligible for a 15% off the tuition fee for Executive Education programs for group of employees. Additional services and support may also be available for a Corporate Partner Agreement.

Neither scholarship is compatible with other deductions.

CONTACT CORPORATE RELATIONS

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“From the beginning of the course I was able to apply my learnings and skills, reorientating our digital strategy. We are already seeing how this has positively impacted our business.”

Patricia Villarruel

Content Director - Banco Pichincha

“The program provided me with a holistic, integrated omnichannel vision of marketing, enabling me to better manage our marketing and obtain great economic results.”

Santiago Suárez

Digital Marketing Director - Grupo Familia Colombia

“This program provides the perfect foundation to succeed in the digital world for both seasoned and new marketers by providing the principles, industry-leading examples and the right space for students to discuss, share and reapply.”

Carlos Bermúdez

Marketing technologist - Procter & Gamble

“The program exceeded my expectations. It got me hooked and excited since day one. I never felt this way when taking other courses.”

David Gallardo

Chief Operating Officer en 100 Montaditos - Grupo Restalia

“It´s a mix of practical and theoretical material that allows students to be up-to-date in this crucial field. High-quality material is taught through a very dynamic and innovative way of learning. I recommend this program without reservation.”

Jorge Rodríguez

Business Controlling, Business/Brand Analysis, Financial Planning, Internal Audit/Compliance - SPORTSEVEN, LLC