Careers in Context Series with Sergio Sancho, Founder of UVNT Art Fair

Sergio Sancho, spent over fifteen years working in advertising and cultural sponsorship before fully dedicating himself to the art world. In 2016, he founded UVNT Art Fair in Madrid—originally launched as Urvanity—to spotlight urban and new contemporary art, genres that had been largely overlooked in Spain. The fair has since grown into a dynamic platform that showcases emerging talent beyond the scope of traditional galleries.

During the session, Sancho reflected on how his humanistic perspective—shaped by self-directed learning and a deep curiosity about art—has guided his leadership in the cultural sector. He emphasized the importance of democratizing access to art, fostering engagement from younger audiences, supporting emerging galleries, and integrating the humanities into creative and entrepreneurial practices.