IEU SUMMER PROGRAM
Summer is the perfect time to expand your knowledge of integral subjects vital for a well-rounded education. Focusing on the social sciences, including economics, the humanities, cultures and social & business entrepreneurship are hugely beneficial regardless of what you intend to study at university.
It’s also an excellent way to acquire the essential soft skills needed in any undergraduate program, such as teamwork, creative problem-solving, negotiation and communication techniques.
The IEU Summer Program is an intensive summer program designed for high potential students from all around the world. It allows them to grow personally and professionally, while making friends in an engaging, international environment.
WHY NOT BRING YOUR FAMILY WITH YOU?
The first week will focus on improving your interpersonal and leadership skills. During the second, you will study one of the 5 specialized tracks:
• Architecture & Design
• Business & Entrepreneurship
• Digital Innovation & Technology
• Marketing, Communication & Behavior
• Law, Economics & International Relations
The academic program will be complemented by different extracurricular and team-building activities that will allow you to enjoy the vibrant cities of Madrid and Segovia (company/museum visits, city tours, etc.) Please see below for the provisional program agenda.
*The minimum track size is 10 students. The maximum capacity per track is 30 students.
ARCHITECTURE & DESIGN TRACK
The Architecture & Design workshop aims to take participants through different means of digital fabrication and an exploration with new technologies, digital design and a first hand experience into moving in between the virtual world and the physical world. At the end of the workshop students will be able to showcase a portfolio of their creative work with digital tools and physical models, that can be later used in order to pursue design and architecture related careers. Through the 5 days, the participants will embark on an immersive experience into the world of architecture, design and the emergent tools that are changing the way we design, fabricate and approach new challenges, towards a deeper understanding of the creative process.
BUSINESS & ENTREPRENEURSHIP TRACK
Are you are an innovative thinker who is passionate about business and entrepreneurship? Come and discover how entrepreneurship as a mindset and a way of approaching business is changing the world, as well as how organizations and leaders manage change. Anyone in the business world knows that it’s currently experiencing an exponential rate of change, which is affecting organizations and societies everywhere. Participants in this track will learn about, and work on, leveraging change to drive positive impact in different sectors, and ultimately, our global society. The track in Business & Entrepreneurship will offer you resources and flexibility to turn your ideas into reality and jump-start your business journey!
DIGITAL INNOVATION & TECHNOLOGY TRACK
Artificial Intelligence, cybersecurity, and Big Data technologies currently enable earthquakes prediction to reduce its effects, finds new cures for diseases or enhance our lives and create a better world.
If you are an innovative thinker who is interested in the latest technology and wants to build the new digital future, this is your track!
During this week, you will have the opportunity to dive into these cutting-edge technologies. You will learn what is behind the scene and how to apply them to disrupt the status quo.
By the end of this hands-on week, you will have the chance to present your own tech-based solution for a better life/world.
Are you ready to master the ‘hottest’ skills in the job market?
MARKETING, COMMUNICATION & BEHAVIOR TRACK
In today’s world, consumers are constantly receiving multiple messages. No matter in which direction we turn, an ad is trying to sell us something: from a new political party to an up and coming social media platform; from the hottest Netflix series to a jeans brand. You name it… Thousands of messages blur our vision as audiences and consumers are more resilient to such messages. Engaging audiences and understanding the brand customer journey in a world of clutter is one of the greatest challenges for the current generation of Marketing Communication professionals. Behavioral science is critical to understanding why humans react to certain messages the way that they do and the optimal way to influence change in consumer behavior. Getting a message across in the world of content saturation and being able to engage in a conversation with audiences will be the central theme of the “Marketing Communication and Behavior” summer course.
LAW, ECONOMICS & INTERNATIONAL RELATIONS TRACK
As the globalization of the world economy erodes national borders, people and countries are more interconnected and interdependent than ever. The world is currently experiencing a moment of unprecedented change, accelerated by advances in technology and artificial intelligence. Terrorism, pandemics, climate change, poverty, human rights violations, financial crises, and migration are all global challenges that no state alone can address independently. These issues present multiple economic, political and legal dimensions that are intertwined and can only be solved together. This track will explore how all stakeholders, whether governments, multinational corporations, or civil society must cooperate in order to overcome the global challenges of the 21st century.
ACCOMMODATION AND FLIGHT DETAILS
Arrival in Madrid is on Sunday, July 5th. We will provide two bus services from the airport to Segovia: the first at 11am and the second at 4pm. Please make sure to arrive in Madrid on time to take one of our buses. If, for any reason, you are unable to make it in time you will have to arrange your own transport to Segovia.
At the airport, our staff members will be waiting for you at an official meeting point. You will be given a list of our team members’ contact details to call in case of emergency.
On Friday, July 17th, the return journey will set off around 2 pm, after the Graduation ceremony has concluded. To this end, please book the afternoon/evening flights. Our staff will accompany you to the airport on this day. If you fly on Saturday and need to stay in Madrid a day longer, you will be responsible for covering the costs of that night.
If you cannot find a flight within above mentioned timeframes, or you need to stay a night longer because of the flight schedule, please contact us at firstname.lastname@example.org.
During the first week (July 5th – 12th) housing will be in the Factory Residence in Segovia. Participants will be accommodated in single or double rooms with ensuite bathrooms and all meals included.FACTORY RESIDENCE SEGOVIA
If you have any questions, please contact us at email@example.com.