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Jaime Veiga Mateos

WHO

Jaime Veiga Mateos

AREA

Marketing

Jaime started his career as R&D Chemical Engineer at Procter & Gamble, in Brussels. After 3 years he moved within R&D to the Product Research role, where he discovered market research when qualifying fabric softener formula (Lenor) to be launched in Russia, Easter Europe or Saudi Arabia.

He moved then to Madrid to the Market research Dept (within P&G), where he studied the shopper and got familiar with many research techniques. He was promoted to Manager, responsible of all the market research of beauty and Gillette categories in Spain.

On 2009 he’s assigned as Market Research Senior Manager Western Europe, where he manages a team of experts on research at the point of sale. In 2011 he comes back to Madrid as Shopper Mkt Senior Manager, where he’s an expert on the shopper, working closely with sales teams and key distributors.

Corporate Experience

• 2015 – Present. Consumer Business Insights leader for Johnson&Johnson Southern Europe

• 2011 – 2014. Shopper Marketing Manager. P&G Iberia

• 2009 – 2010. CMK Senior Manager of experts in Point of Sale P&G Western Europe. P&G Iberia

• 2007 – 2009: CMK Spain supporting Sales teams (Madrid, Spain) P&G Iberia

• 2005 – 2007: CMK (Market research) Associate manager beauty. P&G Iberia

• 2001 – 2005: R&D process Engineer/ Product research (Brussels, Belgium) P&G Iberia

Academic Experience

• Adjunct Professor at IE since 2011, Marketing area

• Academic Director MRCB at IE Human Sciences and Technology School, since 2015

Academic Background

• Chemical Engineer, University of Santiago de Compostela (Galicia, Spain)

• Bachelor Degree of Psychology in UNED (Madrid, Spain, 2018)