Bachelor in Behavior and Social Sciences
Become an expert in human behavior
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THE BACHELOR IN BEHAVIOR AND SOCIAL SCIENCES
The Bachelor in Behavior and Social Sciences at IE University is a dynamic program for curious young professionals ready to make a positive impact. This interdisciplinary program equips you with a holistic understanding of human behavior and the tools to make a difference.
Through a highly practical curriculum, you gain the skills necessary in human behavior, business and analytics to master cutting-edge disciplines for a future career in HR, CX, market research and more. Tailor your learning to your interests with elective concentrations in Experience Design and Talent Development, allowing you to confidently challenge traditional leadership models and exceed business objectives.
WHO IS THIS PROGRAM FOR
IS FOR INDIVIDUALS WHO ARE...
curious about the motivations behind human behavior and wish to gain a deeper understanding on how to influence and shape behavior.
LOOKING FOR…
a dynamic, fast-paced program which will equip you with the tools to drive change in organizations and society at large, as well as the interpersonal skills needed to become a human behavior expert who can have a positive impact.
TO BECOME…
- a consultant
- a consumer behavior expert
- a behavioral scientist
- a market research analyst
- a talent/HR development manager
- a customer experience designer
The program from a student perspective
Location
Location
You can study the Bachelor in Behavior and Social Sciences in Segovia and Madrid. If you decide to start in Segovia, you will spend year one at the campus in Segovia, before moving to Madrid for year two, three and four. If you start the program in Madrid, however, you will spend all four years of the program in the Spanish capital.
FACT SHEET
PROGRAM
Bachelor in Behavior and Social Sciences
DURATION
4 years
LANGUAGE
English
CENTRES OF STUDY AND NUMBER OF PLACES
Centro de Estudios Superiores IE (Madrid) – 60 places
Facultad de Ciencias Humanas, Sociales y de Comunicación (Segovia) – 60 places
CREDITS
Total number of credits: 240 ECTS*
Distribution of credits and subjects**:
Core subjects – 60 ECTS
Mandatory subjects – 120 ECTS
Elective subjects – 48 ECTS
Final Project – 12 ECTS
AREA OF KNOWLEDGE
Social Sciences, Social Work, Labour Relations and Human Resources, Sociology, Political Science and International Relations
TEACHING METHODOLOGY
Face-to-face
SPANISH MINISTRY’S REGISTRY OF UNIVERSITIES, CENTRES AND DEGREES
ASSURANCE AGENCY
ACSUCYL*** – Buscador Títulos Oficiales
*European Credit Transfer System
**The character of the subjects is defined by the Spanish legislation
***Quality Assurance Agency for the University System in Castilla y León
WHY STUDY BEHAVIOR AND SOCIAL SCIENCES?
- 01.
Use human behavior to shape your career
Whether you are interested in shaping how companies interact with customers and designing positive employee experiences or working in a consultancy or for an NGO, the tools and knowledge you’ll take from this program will inform, modernize and enhance your leadership style. Graduates of this program go on to build successful careers as HR directors, consumer behavior analysts, market researchers, customer experience specialists and more. If your goal is to impact people, their behaviors or their choices, this is the program for you.
- 02.
Develop a versatile skill-set
Diverse workplaces and challenges require different skill sets to propose and create impactful solutions. In fact, career success is often driven primarily by an individuals’ ability to balance soft skills with technical knowledge and hard skills. Students will learn how to apply both analytical and interpersonal abilities to real-life scenarios, from marketing and advertising to culture transformation. Ultimately, this program provides a holistic understanding of human behavior, equipping you with the well-rounded expertise needed for professional success.
- 03.
Gain hands-on, real-world experience
The hands-on approach of the Bachelor in Behavior and Social Sciences will develop your practical skills in exploring, gathering and analyzing information related to human behavior. Alongside rigorous academic theory, you’ll go beyond the classroom completing practical projects, internships, research and field work to see how your knowledge will be applied in your future. In the Behavior Lab, you'll partner with real-world businesses, NGOs or government bodies to apply your knowledge to create applicable solutions to real problems. You’ll discover how you can play a central role in decision-making processes, ultimately making a positive impact on the world.
- 04.
Build a solid analytical foundation
The ability to analyze human behavior and understand people is in high demand in multiple industries. In this program, you’ll undertake both qualitative and quantitative research to build skills that can be applied to a variety of contexts, such as politics, communication, health and societal development. You’ll start the program by developing a foundation in observation, experimentation and statistics. Then, you’ll go on to apply your knowledge in projects, internships and a research initiative of your own design.
- 05.
Earn a fully accredited degree
The Bachelor in Behavior and Social Sciences is fully compliant with the Bologna Process and is accredited by the Spanish government and the European Higher Education Area (EHEA).
FROM THE Vice DEAN
Alistair Fildes, Vice Dean of this program at IE University, explains in-depth the Bachelor in Behavior and Social Sciences.
BACHELOR IN BEHAVIOR AND SOCIAL SCIENCES PILLARS
Human Behavior
Gain the skills, practical tools and knowledge to influence and shape behavior. You’ll learn about how people think and why. The program provides you with the skills necessary to apply your knowledge immediately to business scenarios, as the program goes beyond purely theoretical learning. By gaining insight into how social sciences affect everyday life, you’ll be prepared to make an impact on organizations around the world.
Business
The program provides opportunities for students to be involved with real-life businesses looking to operate effectively in teams and drive behavioral change. The knowledge you gain around traditional business leadership styles and transformational leadership styles will ensure that you’re equipped to understand and impact diverse organizations from NGOs to private multinationals.
Analytics
Learn the practical analytical skills necessary for telling a compelling, data-based story when discussing human behavior. Human behavior is hard to define—motivations, goals and impulses are often thought of as “automatic” and, as a result, mysterious or unpredictable. However, with this program, you will acquire the tools to measure, predict and tangibilize its impact.
Concentration Tracks
You can choose between two tracks:
1. Experience Design (Behavioral Science, Marketing, Behavior Change and User Experience).2. Talent Development (HR, Talent, Coaching, Recruitment). These tracks prepare you to have a successful career in these areas.
Experience Design has a heavy focus on quantitative analysis and is applied in the context of behavioral science, marketing and user experience to address the growing need for professionals who understand how customers experience products and services.
Talent Development takes a multidisciplinary approach to human problems, finding effective solutions at an organizational level in talent, HR and recruitment, and at a micro-level through coaching. Gain high-demand skills through your deep understanding of people’s motivations and goals, and align those to your organization’s strategy and operations.
Career Opportunities
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Undergraduate + Master's Degree Combinations
As an IE University student, you have access to a wide range of opportunities to continue your academic journey and strengthen your global career. Whether you pursue a master’s at IE University or at IENYC in New York, each option is designed to accelerate your personal and professional growth and open doors across industries.
Student Stories
At IE University, more than 75% of our student body comes from outside Spain, representing an average of 130 nationalities on campus each year. We take great pride in these numbers—and in the individuals behind them.
Our students are natural go-getters with a global outlook and a dream of a better future. Regardless of their degrees or passions, they strive every day to unleash their innovative potential and reach their goals. Driving this shared vision are people from a variety of cultures, backgrounds and life experiences. They are both united and entirely unique. These are our students. Discover their stories.
Faculty Stories
Our 500-strong faculty guides students to unleash their potential day in, day out. Their influence across all five Schools can’t be overstated, inspiring young, energetic minds as they define their personal and professional trajectories.
But what kind of person does it take to create such impact? The individuals that make up the IE University faculty are special. Coming from diverse, global backgrounds, they each bring distinct perspectives and innovative ideas that embody what makes IE University stand out. Their stories are personal and unique—but don’t take our word for it. Read their stories to see for yourself.
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FREQUENTLY ASKED QUESTIONS
What degrees fall under behavioral science?
Degrees that fall under behavioral science include psychology, sociology, anthropology, and political science, among others.
What is behavioral & social sciences?
Human behavior is at the root of many of today’s global crises, including climate change, inequality and conflict. There is an urgent need for professionals in this field to address these issues. Studying a Bachelor in Behavior and Social Sciences provides a unique approach to the complexities of human behavior, creating a new generation of human behavior experts with a multifaceted mindset and the tools to make a difference.
What is behavioral science degree?
The Behavior and Social Sciences degree at IE University is an innovative, multidisciplinary program which will give you the analytical and interpersonal competencies necessary for career success and make a positive impact in society. We have experts from the business and social-purpose world that will help you learn how to apply a range of tools and perspectives to solve complex problems.
Is behavioral science the same as psychology?
Behavioral science is a broader field that includes psychology as well as other disciplines like sociology, anthropology, and political science.