Bachelor in Behavior and Social SciencesBecome an expert in human behavior
The Bachelor in Behavior and Social Sciences
Is for individuals who are...
inquisitive, fascinated by the complexity of human behavior and eager to understand the driving forces behind social interactions.
a rich and challenging program that will inspire students to make their mark on society.
- a consumer behavior expert
- a UX developer
- a talent manager
- a government analyst (in education, social affairs, healthcare, etc.)
- a social and welfare counselor in an NGO
- an analyst in a multilateral organization (UNICEF, WHO, UNESCO, WTO, etc.)
- a market research analyst
This program is a hands-on, multidisciplinary degree that allows participants to study, understand and influence human behavior. Designed by the experts at the IE School of Human Sciences and Technology, the Bachelor in Behavior and Social Sciences aims to train a new generation of professionals able to approach the complexities of human behavior with a multifaceted mindset, supported by a diverse range of social science disciplines. Based on a holistic methodology, this challenging and intellectually stimulating program is aimed at individuals who wish to have a positive impact on consumers, organizations and society through the exploration and analysis of human conduct.
The Bachelor in Behavior and Social Sciences is fully compliant with the Bologna Process, and is accredited by the Spanish government and the European Higher Education Area (EHEA).
Segovia and Madrid
If you choose to study the Bachelor in Behavior and Social Sciences, you will study the first year in Segovia and the last three years in Madrid.
Language Proficiency Track
Success in global business depends on our ability to communicate. With this in mind, our programs seek to immerse students in the real-world conditions of the international business markets. This bachelor's degree is taught entirely in English in order to prepare students for future careers in top organizations. For students looking to improve their English skills, we offer a special Language Proficiency Track (LPT) in year one to help students progressively adapt to studying in English.
BUILD YOUR PATH TO SUCCESS
Become an expert in human behavior
Using perspectives provided by a variety of social science disciplines, you will learn how to analyze, influence and understand human behavior at the individual, social and organizational levels.
Build a multidisciplinary profile
You will be exposed to a wide range of disciplines related to the study of human behavior, including psychology, sociology, anthropology, political science, economics, business and law.
Impact organizations and society at large
Explore human behavior within the context of complex social systems, including communities, families, companies, organizations and so on. This program will provide you with the skills you need to impact these systems by applying your understanding of how people think and behave.
Discover a unique approach to learning
Year one is designed as a foundation year to teach you the fundamentals of behavior and social sciences as well as basic concepts of social and data science. This broad introduction will help you discover the connections between these fields and explore how these disciplines complement each other. Years two and three will establish your extensive qualitative and quantitative analytical skills, allowing you to take an in-depth look at how we behave. In year four, you will apply the knowledge you have accumulated thus far to real-world situations, as well as diverse industries including consumer goods, energy and healthcare.
EARN A FULLY ACCREDITED DEGREE
The Bachelor in Behavior and Social Sciences is fully compliant with the Bologna Process and is accredited by the Spanish government and the European Higher Education Area (EHEA).
EXPLORE OUR APPLIED, MULTIDISCIPLINARY APPROACH
This multidisciplinary program makes use of a diverse, yet deeply interconnected, set of social science disciplines to provide you with a holistic view of human behavior. You will learn how to use distinct perspectives to better understand our complex reality. Thanks to our dynamic, applied approach to education, you will have the opportunity to ground theory in practice, and engage with the real world.
MAKE YOUR MARK ON SOCIETY
With a hands-on approach to education, this program will help you develop the theoretical base and practical skills you need to explore, gather and analyze information related to human behavior. Discover how you can play a central role in decision-making processes, providing insightful conclusions and ideas to improve future corporate and organizational strategies.
USE INNOVATIVE TOOLS
Unlock the secrets of human behavior through the skillful application of data analytics. This program will introduce you to innovative quantitative, quantitative and technological tools, demonstrating how they may be used to perform precise analyses.
DEVELOP A MANAGERIAL MINDSET
Regardless of where your career path takes you, this program will ensure that you develop a unique, managerial mindset that will prove invaluable to your future success. The personal and professional skills you acquire at IE University will drive you to lead and manage projects in a vast array of industries.
THREE KEY AREAS OF BEHAVIORAL SCIENCE AT IE UNIVERSITY
Explore human behavior on the individual, collective and social level, with a particular focus on how we act in specific contexts, including markets, organizations and within society. This program offers a broad, multidisciplinary approach that combines psychology, sociology, anthropology, political science, economics, law and business to provide a holistic view of human behavior. Your classes will cover everything from neuroscience and neuromarketing, to behavioral dynamics within groups and how culture impacts political institutions, among others.
This program will act as an introduction to the fundamentals of understanding human behavior, while also exploring the latest available scientific knowledge in the field. Using a variety of social science disciplines, you will learn practical techniques, helping you design and conduct your own unique experiments to gain insights into human interactions and observe behavior in different contexts. Furthermore, you will conduct small and large-scale polls, run focus groups and interview consumers to analyze decision-making processes.
We want our students to go beyond the understanding of human behavior obtained in the classroom. This program will show students how to guide, influence and shape behavior to have a positive impact on your audience. With a practical, hands-on approach, you can go out into the world and make a real difference. Students learn how to coach, counsel, run workshops fueled by design-thinking and encourage creativity within a group. In the final year of study, students can explore specific career paths, including marketing, advertising, human resources, talent development, sustainability, consulting and policy design.
FROM THE VICE DEAN
“If you’re fascinated by people, if you want to understand why people behave the way they do, if you’re interested in the social sciences and if you’re looking for a multidisciplinary education—this program might be the right choice for you.”
Norman Kurtis – Vice Dean, IE School of Human Sciences and TechnologyRead the interview
ABOUT IE SCHOOL OF HUMAN SCIENCES AND TECHNOLOGY
IE’s School of Human Sciences and Technology is a unique, interdisciplinary institution that brings together three core areas with a common focus on understanding, engaging and enabling people. The three areas are: Data Science and Technology, Behavior and Human Development, and Communication and Media.
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BEHAVIORAL SCIENCE: THE KEY TO UNDERSTANDING GROUP DYNAMICS TO SPARK ORGANIZATIONAL DEVELOPMENT
Knowledge of human behavior is a powerful tool in understanding how to transform the world.
The key tools of behavioral science
Despite being around for many years, it’s only recently—within the past decade—that people have started to acknowledge the power it has for businesses.
Smarter supply and demand
In order to appeal more to their customers, companies have started to hire behavioral scientists to analyze what their customers want. By doing so, companies are then able to expertly tailor their products and services to their customers’ needs.