Bachelor in Behavior and Social Sciences

Become an expert in human behavior

The Bachelor in Behavior and Social Sciences

Is for individuals who are...

inquisitive, fascinated by the complexity of human behavior and eager to understand the driving forces behind social interactions.

Looking for...

a rich and challenging program that will inspire students to make their mark on society.

To become...

a consumer behavior expert
a UX developer
a talent manager
a government analyst (in education, social affairs, healthcare, etc.)
a social and welfare counselor in an NGO
an analyst in a multilateral organization (UNICEF, WHO, UNESCO, WTO, etc.)
a market research analyst

This program is a hands-on, multidisciplinary degree that allows participants to study, understand and influence human behavior. Designed by the experts at the IE School of Human Sciences and Technology, the Bachelor in Behavior and Social Sciences aims to train a new generation of professionals able to approach the complexities of human behavior with a multifaceted mindset, supported by a diverse range of social science disciplines. Based on a holistic methodology, this challenging and intellectually stimulating program is aimed at individuals who wish to have a positive impact on consumers, organizations and society through the exploration and analysis of human conduct.

The Bachelor in Behavior and Social Sciences is fully compliant with the Bologna Process, and is accredited by the Spanish government and the European Higher Education Area (EHEA).

PROGRAM

Undergraduate Degrees

DURATION

4 years

LANGUAGE

English

LOCATION

1 year Segovia + 3 years Madrid

Intake

September

Want to know more?

Join our next Virtual Open House the 18th of June!

Get to know IE University from all sides. Every department will be available to provide you with the information you need and answer your questions. This event is a great opportunity to meet our faculty, students and staff. Learn how it feels to be part of the IE University community!

Liquid Learning at IE University

In this new reality, we understand it’s not always possible to attend class in person. That’s why we developed our Liquid Learning approach, which seamlessly adapts to individual needs and provides equal access to world-class education—whether on campus or online wherever you are.

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LOCATION

If you choose to study the Bachelor in Behavior and Social Sciences, you will study the first year in Segovia and the last three years in Madrid.

TAKE OUR VIRTUAL CAMPUS TOUR!

EXPLORE IEU CAMPUS

Language Proficiency Track

Success in global business depends on our ability to communicate. With this in mind, our programs seek to immerse students in the real-world conditions of the international business markets. This bachelor's degree is taught entirely in English in order to prepare students for future careers in top organizations. For students looking to improve their English skills, we offer a special Language Proficiency Track (LPT) in year one to help students progressively adapt to studying in English.

Learn more about the LPT

Why study social and behavioral sciences

Become an expert in human behavior

Using perspectives provided by a variety of social science disciplines, you will learn how to analyze, influence and understand human behavior at the individual, social and organizational levels.
Build a multidisciplinary profile

You will be exposed to a wide range of disciplines related to the study of human behavior, including psychology, sociology, anthropology, political science, economics, business and law.
Impact organizations and society at large

Explore human behavior within the context of complex social systems, including communities, families, companies, organizations and so on. This program will provide you with the skills you need to impact these systems by applying your understanding of how people think and behave.
Discover a unique approach to learning

Year one is designed as a foundation year to teach you the fundamentals of behavior and social sciences as well as basic concepts of social and data science. This broad introduction will help you discover the connections between these fields and explore how these disciplines complement each other. Years two and three will establish your extensive qualitative and quantitative analytical skills, allowing you to take an in-depth look at how we behave. In year four, you will apply the knowledge you have accumulated thus far to real-world situations, as well as diverse industries including consumer goods, energy and healthcare.
EARN A FULLY ACCREDITED DEGREE

The Bachelor in Behavior and Social Sciences is fully compliant with the Bologna Process and is accredited by the Spanish government and the European Higher Education Area (EHEA).

Bachelor of Behavioral and Social Sciences overview

EXPLORE OUR APPLIED, MULTIDISCIPLINARY APPROACH

This multidisciplinary program makes use of a diverse, yet deeply interconnected, set of social science disciplines to provide you with a holistic view of human behavior. You will learn how to use distinct perspectives to better understand our complex reality. Thanks to our dynamic, applied approach to education, you will have the opportunity to ground theory in practice, and engage with the real world.

MAKE YOUR MARK ON SOCIETY

With a hands-on approach to education, this program will help you develop the theoretical base and practical skills you need to explore, gather and analyze information related to human behavior. Discover how you can play a central role in decision-making processes, providing insightful conclusions and ideas to improve future corporate and organizational strategies.

USE INNOVATIVE TOOLS

Unlock the secrets of human behavior through the skillful application of data analytics. This program will introduce you to innovative quantitative, quantitative and technological tools, demonstrating how they may be used to perform precise analyses.

DEVELOP A MANAGERIAL MINDSET

Regardless of where your career path takes you, this program will ensure that you develop a unique, managerial mindset that will prove invaluable to your future success. The personal and professional skills you acquire at IE University will drive you to lead and manage projects in a vast array of industries.

THREE KEY AREAS OF BEHAVIORAL SCIENCE AT IE UNIVERSITY

UNDERSTAND

Explore human behavior on the individual, collective and social level, with a particular focus on how we act in specific contexts, including markets, organizations and within society. This program offers a broad, multidisciplinary approach that combines psychology, sociology, anthropology, political science, economics, law and business to provide a holistic view of human behavior. Your classes will cover everything from neuroscience and neuromarketing, to behavioral dynamics within groups and how culture impacts political institutions, among others.

STUDY

This program will act as an introduction to the fundamentals of understanding human behavior, while also exploring the latest available scientific knowledge in the field. Using a variety of social science disciplines, you will learn practical techniques, helping you design and conduct your own unique experiments to gain insights into human interactions and observe behavior in different contexts. Furthermore, you will conduct small and large-scale polls, run focus groups and interview consumers to analyze decision-making processes.

INFLUENCE

We want our students to go beyond the understanding of human behavior obtained in the classroom. This program will show students how to guide, influence and shape behavior to have a positive impact on your audience. With a practical, hands-on approach, you can go out into the world and make a real difference. Students learn how to coach, counsel, run workshops fueled by design-thinking and encourage creativity within a group. In the final year of study, students can explore specific career paths, including marketing, advertising, human resources, talent development, sustainability, consulting and policy design.

Interview with the Academic Director, Jessica Tollette

FROM THE VICE DEAN

“If you’re fascinated by people, if you want to understand why people behave the way they do, if you’re interested in the social sciences and if you’re looking for a multidisciplinary education—this program might be the right choice for you.”

Norman Kurtis – Vice Dean, IE School of Human Sciences and Technology

Read the interview

Behavior and Social Sciences program according to our students

The scoop on IE University’s Bachelor in Behavior and Social Sciences

MEET OUR STUDENTS!

Our students represent the best of who we are. Discover their IE University experience.

HST, The School for the new world of work

OUR FACULTY STORIES

Coming from diverse, global backgrounds, they each bring distinct perspectives and innovative ideas that embody what makes IE University stand out. Their stories are personal and unique—but don’t take our word for it. Read their stories to see for yourself.

Néstor García-Barceló,

"Hard work beats talent when talent fails to work hard."

see the story

Michael Leube,

“Everything I do is anthropology…Human behavior can only be understood contextually. To create any cultural change whatsoever, we must start by looking at how and, even more importantly, why people are users of products and services.”

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Jessica Tollette,

IE University is a place where diverse, passionate individuals—whether the students or the faculty—come together in a spirit of curiosity to produce positive, high-impact leaders of tomorrow.

see the story

Neringa Kalpokaite,

I am always driven to provide rigorous research, high-quality teaching, and personalized support to those who need it—to continue learning and growing, and likewise help others do the same.

see the story

David Santos,

I try to never forget the true aim of teaching, which is to share knowledge with students that they can use once they graduate.

see the story

ABOUT IE’S SCHOOL OF HUMAN SCIENCES AND TECHNOLOGY

BEHAVIORAL SCIENCE: THE KEY TO UNDERSTANDING GROUP DYNAMICS TO SPARK ORGANIZATIONAL DEVELOPMENT

Knowledge of human behavior is a powerful tool in understanding how to transform the world.

Understanding People's Worlds: Behavioral Science in Organizations

The key tools of behavioral science

Despite being around for many years, it’s only recently—within the past decade—that people have started to acknowledge the power it has for businesses.

Smarter supply and demand

In order to appeal more to their customers, companies have started to hire behavioral scientists to analyze what their customers want. By doing so, companies are then able to expertly tailor their products and services to their customers’ needs.