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THE BACHELOR IN BEHAVIOR AND SOCIAL SCIENCES
The Bachelor in Behavior and Social Sciences at IE University is a dynamic program for curious young professionals ready to make a positive impact. This interdisciplinary program equips you with a holistic understanding of human behavior and the tools to make a difference.
Through a highly practical curriculum, you gain the skills necessary in human behavior, business and analytics to master cutting-edge disciplines for a future career in Consultancy, HR, Customer Experience, market research and more. Tailor your learning to your interests with elective Tracks in Human-Centered Consulting and Marketing & Talent Strategy, allowing you to confidently challenge traditional leadership models and exceed business objectives.
Want to know more?
Get an inside look at what makes this program truly exceptional
In this exclusive overview, Alistair Fildes, Vice Dean from the Bachelor in Behavior and Social Sciences, walks you through the core elements that shape the program’s vision, structure, and impact.
WHO IS THIS PROGRAM FOR
This is for INDIVIDUALS WHO ARE...
curious about the motivations behind human behavior and wish to gain a deeper understanding on how to influence and shape behavior.
LOOKING FOR…
a dynamic, fast-paced program which will equip you with the tools to drive change in organizations and society at large, as well as the interpersonal skills needed to become a human behavior expert who can have a positive impact.
TO BECOME…
- a consultant
- a consumer behavior expert
- a behavioral scientist
- a market research analyst
- a talent/HR development manager
- a customer experience designer
Location
Location
You can study the Bachelor in Behavior and Social Sciences in Segovia and Madrid. If you decide to start in Segovia, you will spend year one at the campus in Segovia, before moving to Madrid for year two, three and four. If you start the program in Madrid, however, you will spend all four years of the program in the Spanish capital.
EXPLORE OUR CAMPUSES & LEARNING ENVIRONMENTS IN SPAIN
Segovia Campus
A historic campus at IE University in a UNESCO World Heritage city, offering a close-knit academic environment with spaces designed for collaboration and creativity.
Madrid Campus
A vertical campus at IE University in the heart of Madrid, offering a contemporary academic environment, an international community, and direct access to industry and entrepreneurship.
5 REASONS TO STUDY BEHAVIOR AND SOCIAL SCIENCES AT IE
5 REASONS TO STUDY BEHAVIOR AND SOCIAL SCIENCES AT IE
Use human behavior to shape your career
Whether you are interested in shaping how companies interact with customers and designing positive employee experiences or working in a consultancy or for an NGO, the tools and knowledge you’ll take from this program will inform, modernize and enhance your leadership style. Graduates of this program go on to build successful careers as HR directors, consumer behavior analysts, market researchers, customer experience specialists and more. If your goal is to impact people, their behaviors or their choices, this is the program for you.
CORE PILLARS OF OUR BACHELOR IN BEHAVIOR AND SOCIAL SCIENCES
HUMAN BEHAVIOR
Gain the skills, practical tools and knowledge to influence and shape behavior. You’ll learn about how people think and why. The program provides you with the skills necessary to apply your knowledge immediately to business scenarios, as the program goes beyond purely theoretical learning. By gaining insight into how social sciences affect everyday life, you’ll be prepared to make an impact on organizations around the world.
Business
The program provides opportunities for students to be involved with real-life businesses looking to operate effectively in teams and drive behavioral change. The knowledge you gain around traditional business leadership styles and transformational leadership styles will ensure that you’re equipped to understand and impact diverse organizations from NGOs to private multinationals.
Analytics
Learn the practical analytical skills necessary for telling a compelling, data-based story when discussing human behavior. Human behavior is hard to define—motivations, goals and impulses are often thought of as “automatic” and, as a result, mysterious or unpredictable. However, with this program, you will acquire the tools to measure, predict and tangibilize its impact.
Concentration Tracks
You can choose between two tracks:
1. Human-Centered Consulting: Solve real business challenges for real clients while building a hands-on consulting toolkit based on behavioral science.
2. Marketing & Talent Strategy: Design, market, and grow a product—and the team behind it—through an AI-powered simulation of real business environments.
The program from a student perspective
Student Stories
At IE University, more than 75% of our student body comes from outside Spain, representing an average of 130 nationalities on campus each year. We take great pride in these numbers—and in the individuals behind them.
Our students are natural go-getters with a global outlook and a dream of a better future. Regardless of their degrees or passions, they strive every day to unleash their innovative potential and reach their goals. Driving this shared vision are people from a variety of cultures, backgrounds and life experiences. They are both united and entirely unique. These are our students. Discover their stories.
UNSURE IF THIS IS THE RIGHT PROGRAM TO HELP YOU ON YOUR PROFESSIONAL JOURNEY?
Read our blog
FREQUENTLY ASKED QUESTIONS
What is a Bachelor in Behavior and Social Sciences?
At IE University, the Bachelor in Behavior and Social Sciences is a dynamic, interdisciplinary program designed to help professionals understand human behavior, its motivations and its impact on business. Through a highly practical curriculum, you’ll be equipped to influence behavior and drive change in organizations and society.
Is this information helpful?
Is behavioral science the same as psychology?
No. However, they are closely related and often overlap. Psychology focuses on how individuals think, feel and act, while behavioral science is a much broader, interdisciplinary umbrella that encompasses psychology, sociology, anthropology, neuroscience and behavioral economics. The Bachelor in Behavior and Social Science applies these disciplines to a business context, human-centered consulting, marketing and talent strategy.
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What degrees fall under behavioral science?
As a broad, overarching field, behavioral science studies can include degrees such as psychology, sociology, anthropology, political science and others.
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Is a behavioral science degree a good career option for the future?
Yes. Behavioral science is a potentially lucrative, future-proof career option that blends psychology, sociology and data analysis, making graduates highly adaptable. And as AI and other emerging technologies advance, professionals who understand human decision-making remain in demand.
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