Bachelor in Behavior and Social Sciences | IE University

Bachelor in Behavior and Social Sciences

Become an expert in human behavior
duration4 years
languageEnglish
locationSegovia or Madrid
intakeSeptember
Mode of studyFull-time
FormatIn-person
duration4 years
languageEnglish
locationSegovia or Madrid
intakeSeptember
Mode of studyFull-time
FormatIn-person

THE BACHELOR IN BEHAVIOR AND SOCIAL SCIENCES

The Bachelor in Behavior and Social Sciences is an innovative, multidisciplinary program which will give you the analytical and interpersonal competencies necessary for career success and make a positive impact in society. We have experts from the business and social-purpose world that will help you learn how to apply a range of tools and perspectives to solve complex problems.

Human behavior is at the root of many of today’s global crises, including climate change, inequality and conflict. There is an urgent need for professionals in this field to address these issues. The Bachelor in Behavior and Social Sciences provides a unique approach to the complexities of human behavior, creating a new generation of human behavior experts with a multifaceted mindset and the tools to make a difference.

Bachelor in Behavior and Social Sciences | IE University

WANT TO KNOW MORE?

WHO IS THIS PROGRAM FOR

IS FOR INDIVIDUALS WHO ARE...

curious about the motivations behind human behavior and wish to gain a deeper understanding on how to influence and shape behavior.

LOOKING FOR…

a dynamic, fast-paced program which will equip you with the tools to drive change in organizations and society at large, as well as the interpersonal skills needed to become a human behavior expert who can have a positive impact.

TO BECOME…

  • a people consultant
  • a consumer behavior expert
  • a behavioral scientist
  • a market research analyst
  • a talent/HR development manager
  • a customer experience designer
Martina Cubric - Bachelor in Behavior and Social Sciences | IE University
FACT SHEET

PROGRAM

Bachelor in Behavior and Social Sciences

DURATION

4 years

LANGUAGE

English

CENTRES OF STUDY AND NUMBER OF PLACES

Centro de Estudios Superiores IE (Madrid) – 60 places

Facultad de Ciencias Humanas, Sociales y de Comunicación (Segovia) – 60 places

CREDITS

Total number of credits: 240 ECTS*

Distribution of credits and subjects**:

Core subjects – 60 ECTS

Mandatory subjects – 120 ECTS

Elective subjects – 48 ECTS

Final Project – 12 ECTS

AREA OF KNOWLEDGE

Social Sciences, Social Work, Labour Relations and Human Resources, Sociology, Political Science and International Relations

TEACHING METHODOLOGY

Face-to-face

SPANISH MINISTRY’S REGISTRY OF UNIVERSITIES, CENTRES AND DEGREES

RUCT

ASSURANCE AGENCY

ACSUCYL*** – Buscador Títulos Oficiales

 

*European Credit Transfer System

**The character of the subjects is defined by the Spanish legislation

***Quality Assurance Agency for the University System in Castilla y León

WHY STUDY BEHAVIOR AND SOCIAL SCIENCES?

01.

BECOME A HUMAN BEHAVIOR EXPERT

The Bachelor in Behavior and Social Sciences program enables you to apply a range of lenses to human behavior, drawing on a variety of disciplines including psychology, sociology and economics. You’ll learn how to analyze, contextualize and influence human behavior, giving you the skills you need to pursue a career in the field of your choice, whether with a consultancy, a non-governmental organization (NGO), a large corporation, or other sectors. With this degree, you’ll be well-equipped to understand and influence human behavior in multiple contexts, making you a valuable asset in any organization.

02.

DRIVE POSITIVE CHANGE IN THE WORLD AND MAKE YOUR MARK ON SOCIETY

The world is facing huge crises caused by human behavior, including global warming, armed conflict and social unrest. However, the problem is that many solutions do not account for how human beings behave. We need to understand the underlying causes of these issues and develop strategies to mitigate their effects. Using a hands-on approach to education, this program will help you develop the theoretical framework and practical skills needed to explore, gather and analyze information related to human behavior. You’ll discover how you can play a central role in decision-making processes, providing insights to improve future corporate and organizational strategies, and ultimately make a positive impact on the world.

03.

BUILD A MULTIDISCIPLINARY PROFILE

Human problems have different characteristics, so we need different perspectives to propose and create impactful solutions, and to gain a comprehensive understanding of the behavior of individuals and groups. The Bachelor in Behavior and Social Sciences draws from a variety of disciplines—not only psychology, sociology, economics, anthropology, political science and marketing, but also newer, cutting-edge disciplines including behavior design, design thinking for innovation and leading change in organizations—to give you a holistic understanding of the complexities of human behavior and how it is shaped by the environment.

04.

GAIN A SOLID ANALYTICAL FOUNDATION

Analytical skills are in high demand across roles and industries. In this program, you’ll undertake both qualitative and quantitative analysis research, which you’ll be able to apply to a variety of contexts, such as politics, communication, health and societal development. In the first two years, you’ll gain a thorough grounding in the fundamentals of social science theory and its analytical tools, including observation, experimentation and statistics. Then you’ll have the opportunity to deepen your knowledge of behavioral science and professional skills, applying these skills in projects and internships. In the final year, you’ll undertake a project in which you’ll demonstrate your skills by designing and conducting high-quality empirical research with a Professor.

05.

EARN A FULLY ACCREDITED DEGREE

The Bachelor in Behavior and Social Sciences is fully compliant with the Bologna Process and is accredited by the Spanish government and the European Higher Education Area (EHEA).

BACHELOR IN BEHAVIOR AND SOCIAL SCIENCES PILLARS

EXPLORE OUR APPLIED & MULTIDISCIPLINARY APPROACH

This multidisciplinary program uses a diverse, yet deeply interconnected, set of social science disciplines to give you a holistic view of human behavior. You will learn how to use distinct perspectives to understand our complex realities better. Thanks to our dynamic, applied approach to education, you will have the opportunity to ground theory in practice and engage with the real world.

USE INNOVATIVE TOOLS

This program will introduce you to innovative quantitative, qualitative and technological tools, demonstrating how they may be used to perform precise analyses. You’ll learn to unlock the secrets of human behavior through the skillful application of data analytics, using Excel, R Studio, data visualization tools and Miro. These innovative tools will help you understand how people interact with products and services, and leverage that understanding to design them to be more user-friendly and efficient. You’ll also explore how people respond to incentives and how to design incentives that are more likely to be successful.

BECOME A COLLABORATIVE LEADER

This program will give you the skills needed to influence people, encourage and drive behavior change, and collaborate and lead teams. You’ll gain experience of leading in small groups and understand the difference between a transactional and a transformational leadership style. First, you’ll build your understanding through academic theory: how to collaborate effectively through understanding how to influence and appreciate others’ motivations and goals through empathy. Second, you’ll then demonstrate your ability to operate effectively in teams. Finally, this program will provide you with opportunities to drive and encourage behavior change and demonstrate leadership.

PERSONALIZE YOUR STUDIES

You can choose between two tracks: 1. Experience Design (Behavioral Science, Marketing, Behavior Change and User Experience). 2. Talent Development (HR, Talent, Coaching, Recruitment). These tracks prepare you to have a successful career in these areas.

Experience Design has a heavy focus on quantitative analysis and is applied in the context of behavioral science, marketing and user experience to address the growing need for professionals who understand how customers experience products and services.

Professionals with a deep understanding of people’s motivations and goals, and aligning those to organizations’ strategy and operations, are in high demand. Talent Development takes a multidisciplinary approach to human problems and finding effective solutions at an organizational level in talent, HR and recruitment, and at a micro-level through coaching.

Student Stories

At IE University, more than 75% of our student body comes from outside Spain, representing an average of 130 nationalities on campus each year. We take great pride in these numbers—and in the individuals behind them. 

Our students are natural go-getters with a global outlook and a dream of a better future. Regardless of their degrees or passions, they strive every day to unleash their innovative potential and reach their goals. Driving this shared vision are people from a variety of cultures, backgrounds and life experiences. They are both united and entirely unique. These are our students. Discover their stories.

FROM THE Vice DEAN

Alistair Fildes, Vice Dean of this program at IE University, explains in-depth the Bachelor in Behavior and Social Sciences.

Bachelor in Behavior and Social Sciences - Alistair Fildes | IE University

Faculty Stories

Our 500-strong faculty guides students to unleash their potential day in, day out. Their influence across all five Schools can’t be overstated, inspiring young, energetic minds as they define their personal and professional trajectories. 

But what kind of person does it take to create such impact? The individuals that make up the IE University faculty are special. Coming from diverse, global backgrounds, they each bring distinct perspectives and innovative ideas that embody what makes IE University stand out. Their stories are personal and unique—but don’t take our word for it. Read their stories to see for yourself.

Read our blog

FREQUENTLY ASKED QUESTIONS

What degrees fall under behavioral science?

Degrees that fall under behavioral science include psychology, sociology, anthropology, and political science, among others.

Is behavioral science the same as psychology?

Behavioral science is a broader field that includes psychology as well as other disciplines like sociology, anthropology, and political science.

What is behavioral science degree?

The Behavior and Social Sciences degree at IE University is an innovative, multidisciplinary program which will give you the analytical and interpersonal competencies necessary for career success and make a positive impact in society. We have experts from the business and social-purpose world that will help you learn how to apply a range of tools and perspectives to solve complex problems.

What is behavioral & social sciences?

Human behavior is at the root of many of today’s global crises, including climate change, inequality and conflict. There is an urgent need for professionals in this field to address these issues. Studying a Bachelor in Behavior and Social Sciences provides a unique approach to the complexities of human behavior, creating a new generation of human behavior experts with a multifaceted mindset and the tools to make a difference.

DISCOVER MORE

STUDENT LIFE AT IE UNIVERSITY

Chat with one of our students to hear about their experiences firsthand.

ENTRY REQUIREMENTS

Find out more about the entry requirements to come to IE University.

INFORMATION EVENTS

We hold frequent informational events for parents and prospective students.