Bachelor in Behavior and Social SciencesBecome an expert in human behavior
curious about why people behave as they do, and what they can do to make behavior change that sticks.
a dynamic and fast-paced program that will equip students with the tools to drive change in organizations and society at large.
- consumer Behaviour Expert
- a Behavioral Scientist / Behavioral Economist / Behavioral Insights Analyst
- a People / Talent / Change Consultant
- an Analyst in a Government or multilateral organization (UNICEF, WHO, UNESCO, WTO, etc.)
- a Market Research Analyst
- a Talent / HR / Learning Business Partner
The Bachelor in Behavior and Social Sciences is fully compliant with the Bologna Process, and is accredited by the Spanish government and the European Higher Education Area (EHEA).
Segovia or Madrid
You can study the Bachelor in Behavior and Social Sciences in Segovia and Madrid. If you decide to start in Segovia, you will spend year one at the campus in Segovia, before moving to Madrid for year two, three and four. If you start the program in Madrid, however, you will spend all four years of the program in the Spanish capital.
Bachelor in Behavior and Social Sciences
Centres of study and Number of places
Centro de Estudios Superiores IE (Madrid) – 60 places
Facultad de Ciencias Humanas, Sociales y de Comunicación (Segovia) – 60 places
Total number of credits: 240 ECTS*
Distribution of credits and subjects**:
Core subjects – 60 ECTS
Mandatory subjects – 138 ECTS
Elective subjects – 30 ECTS
Final Project – 12 ECTS
Area of knowledge
Social Sciences, Social Work, Labour Relations and Human Resources, Sociology, Political Science and International Relations
Spanish ministry’s registry of universities, centres and degrees
*European Credit Transfer System
**The character of the subjects is defined by the Spanish legislation
***Quality Assurance Agency for the University System in Castilla y León
WHY STUDY BEHAVIOR AND SOCIAL SCIENCES?
BECOME A HUMAN BEHAVIOR EXPERT
No one discipline or subject tells us the complete story of human beings and why they do what they do. Instead, this program will give you a range of lenses to apply to human problems. These lenses come from a range of disciplines and will help you analyze, contextualize and influence human behavior in whichever field you choose to work in the future.
DRIVE POSITIVE CHANGE IN THE WORLD
This program aims to give you the skills to independently research and influence human behavior in different capacities. We use our Business School pedigree to mold your professional skills to enable you to be a high performer after IE. Influence & Persuasion, Design Thinking for Innovation, Coaching, Stress and Self-Management are just some of the courses that you will receive with the combination of human behavior expertise and business savvy, you’ll be unstoppable.
BUILD A MULTIDISCIPLINARY PROFILE
Every discipline, from Psychology to Economics to Sociology, has a unique understanding of why humans behave the way they do. This program gives you a taste of each of these perspectives so that you can form a well-rounded and multidisciplinary view of the human sciences. Courses include Psychology, Sociology, Economics, Anthropology, Political Science, Business and Law, among others.
GAIN A SOLID ANALYTICAL FOUNDATION
Analytical skills are in high demand across roles and industries. In the first two years of this program, you’ll receive an intensive dose of theory and practice in the fundamentals of social science theory and its analytical tools, including observation, experimentation, and statistics. In the final two years, you’ll have the opportunity to deepen your knowledge in behavioral science and professional skills, and apply these skills in industry-specific modules, projects, and internships.
EARN A FULLY ACCREDITED DEGREE
The Bachelor in Behavior and Social Sciences is fully compliant with the Bolgna Process and is accredited by the Spanish government and the European Higher Education Area (EHEA).
BACHELOR OF BEHAVIOR AND SOCIAL SCIENCES OVERVIEW
EXPLORE OUR APPLIED, MULTIDISCIPLINARY APPROACH
This multidisciplinary program makes use of a diverse, yet deeply interconnected, set of social science disciplines to provide you with a holistic view of human behavior. You will learn how to use distinct perspectives to better understand our complex reality. Thanks to our dynamic, applied approach to education, you will have the opportunity to ground theory in practice, and engage with the real world.
MAKE YOUR MARK ON SOCIETY
With a hands-on approach to education, this program will help you develop the theoretical base and practical skills you need to explore, gather and analyze information related to human behavior. Discover how you can play a central role in decision-making processes, providing insightful conclusions and ideas to improve future corporate and organizational strategies.
USE INNOVATIVE TOOLS
Unlock the secrets of human behavior through the skillful application of data analytics. This program will introduce you to innovative quantitative, qualitative and technological tools, demonstrating how they may be used to perform precise analyses.
DEVELOP A MANAGERIAL MINDSET
Regardless of where your career path takes you, this program will ensure that you develop a unique, managerial mindset that will prove invaluable to your future success. The personal and professional skills you acquire at IE University will drive you to lead and manage projects in a vast array of industries.
BEHAVIOR AND SOCIAL SCIENCES PROGRAM ACCORDING TO OUR STUDENTS
Meet Josefina Pérez, a Bachelor in Behavior and Social Sciences student | IE University
Meet Eduarda Uliana, a Bachelor in Behavior and Social Sciences student | IE University
Meet Guillermo Abengoechea, a Bachelor in Behavior and Social Sciences student | IE University
Meet Theo Gandolphe, a Bachelor in Behavior and Social Sciences student | IE University
About IE Business SchoolDISCOVER MORE
BEHAVIOR AND SOCIAL SCIENCES: THE KEY TO UNDERSTANDING GROUP DYNAMICS TO SPARK ORGANIZATIONAL DEVELOPMENT
THE KEY TOOLS OF BEHAVIORAL SCIENCE
Despite being around for many years, it’s only recently—within the past decade—that people have started to acknowledge the power it has for businesses,
SMARTER SUPPLY AND DEMAND
In order to appeal more to their customers, companies have started to hire behavioral scientists to analyze what their customers want. By doing so, companies are then able to expertly tailor their products and services to their customers’ needs.