Bachelor in Behavior and Social Sciences Become an expert in human behavior

The Bachelor in Behavior and Social Sciences

Is for individuals who are...

inquisitive, fascinated by the complexity of human behavior and eager to understand the driving forces behind social interactions.

Looking for...

a rich and challenging program that will inspire students to make their mark on society.

To become...

  • a consumer behavior expert
  • a UX developer
  • a talent manager
  • a government analyst (in education, social affairs, healthcare, etc.)
  • a social and welfare counselor in an NGO
  • an analyst in a multilateral organization (UNICEF, WHO, UNESCO, WTO, etc.)
  • a market research analyst

This program is a hands-on, multidisciplinary degree that allows participants to study, understand and influence human behavior. Designed by the experts at the IE School of Human Sciences and Technology, the Bachelor in Behavior and Social Sciences aims to train a new generation of professionals able to approach the complexities of human behavior with a multifaceted mindset, supported by a diverse range of social science disciplines. Based on a holistic methodology, this challenging and intellectually stimulating program is aimed at individuals who wish to have a positive impact on consumers, organizations and society through the exploration and analysis of human conduct.

PROGRAM

Undergraduate Degrees

DURATION

4 years

LANGUAGE

English

LOCATION

Segovia and Madrid

LOCATION

If you choose to study the Bachelor in Behavior and Social Sciences, you will study the first year in Segovia and the last three years in Madrid.

BUILD YOUR PATH TO SUCCESS

PROGRAM OVERVIEW

EXPLORE OUR APPLIED, MULTIDISCIPLINARY APPROACH

This multidisciplinary program makes use of a diverse, yet deeply interconnected, set of social science disciplines to provide you with a holistic view of human behavior. You will learn how to use distinct perspectives to better understand our complex reality. Thanks to our dynamic, applied approach to education, you will have the opportunity to ground theory in practice, and engage with the real world.

MAKE YOUR MARK ON SOCIETY

With a hands-on approach to education, this program will help you develop the theoretical base and practical skills you need to explore, gather and analyze information related to human behavior. Discover how you can play a central role in decision-making processes, providing insightful conclusions and ideas to improve future corporate and organizational strategies.

USE INNOVATIVE TOOLS

Unlock the secrets of human behavior through the skillful application of data analytics. This program will introduce you to innovative quantitative, quantitative and technological tools, demonstrating how they may be used to perform precise analyses.

DEVELOP A MANAGERIAL MINDSET

Regardless of where your career path takes you, this program will ensure that you develop a unique, managerial mindset that will prove invaluable to your future success. The personal and professional skills you acquire at IE University will drive you to lead and manage projects in a vast array of industries.

THREE KEY AREAS OF BEHAVIORAL SCIENCE AT IE UNIVERSITY

UNDERSTAND

Explore human behavior on the individual, collective and social level, with a particular focus on how we act in specific contexts, including markets, organizations and within society. This program offers a broad, multidisciplinary approach that combines psychology, sociology, anthropology, political science, economics, law and business to provide a holistic view of human behavior. Your classes will cover everything from neuroscience and neuromarketing, to behavioral dynamics within groups and how culture impacts political institutions, among others.

STUDY

This program will act as an introduction to the fundamentals of understanding human behavior, while also exploring the latest available scientific knowledge in the field. Using a variety of social science disciplines, you will learn practical techniques, helping you design and conduct your own unique experiments to gain insights into human interactions and observe behavior in different contexts. Furthermore, you will conduct small and large-scale polls, run focus groups and interview consumers to analyze decision-making processes.

INFLUENCE

We want our students to go beyond the understanding of human behavior obtained in the classroom. This program will show students how to guide, influence and shape behavior to have a positive impact on your audience. With a practical, hands-on approach, you can go out into the world and make a real difference. Students learn how to coach, counsel, run workshops fueled by design-thinking and encourage creativity within a group. In the final year of study, students can explore specific career paths, including marketing, advertising, human resources, talent development, sustainability, consulting and policy design.

Interview with the Academic Director, Jessica Tollette

FROM THE VICE DEAN

“If you’re fascinated by people, if you want to understand why people behave the way they do, if you’re interested in the social sciences and if you’re looking for a multidisciplinary education—this program might be the right choice for you.”

Norman Kurtis – Vice Dean, IE School of Human Sciences and Technology

Read the interview

ABOUT IE SCHOOL OF HUMAN SCIENCES AND TECHNOLOGY

IE’s School of Human Sciences and Technology is a unique, interdisciplinary institution that brings together three core areas with a common focus on understanding, engaging and enabling people. The three areas are: Data Science and Technology, Behavior and Human Development, and Communication and Media.

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GO TO IE SCHOOL OF HUMAN SCIENCES AND TECHNOLOGY

The School for the new world of work