Bachelor in Communication and Digital Media Bring out your creativity and make brands matter
The Bachelor in Communication and Digital Media
Is for individuals who are...
creative, cosmopolitan, and open to the world. You aspire to influence, persuade and engage global audiences.
a program that develops your capacity to think critically and strategically. You want to gain technical and creative skills that will allow you to connect and engage people with brands in creative ways.
- an advertising champion
- a digital content creator
- a digital media strategist
- a branding account executive
- a communication manager
- a marketing analyst
IE University’s program in Communication and Digital Media is aimed at students who wish to play an active role in making brands stand out.
This program provides solid foundations and hands-on approach in the practice of communication; with a strong corporate and content creation focus. It offers our students the skills required to create, shape, deliver and measure successful communication strategies in a wide range of formats and platforms.
The expertise of our faculty coupled with a truly diverse environment, provide the perfect setting to guide our students, as they tap into their creativity, to develop meaningful messages relevant to global audiences.
Segovia and Madrid (for students matriculated in the 2017-18 intake and onwards)
If you choose to study the Bachelor in Communication and Digital Media, then you will study the first two years in Segovia and the last two years in Madrid.
** (for students matriculated in the 2017-18 intake and onwards)
LIVE A UNIQUE EXPERIENCE
Why study the program in Communication and Digital Media at IE University
BRIDGE THE GAP BETWEEN STRATEGY AND CREATIVITY
The program transcends the boundaries of conventional degrees by combining creative methodologies and tools along with communication strategy to deliver meaningful and effective communication strategies.
BENEFIT FROM A UNIQUE COMBINATION OF EXPERTISE
IE’s extensive expertise in human sciences and technology, coupled with IE Business School’s know-how provides the perfect combination to train our students to become an active part of the media and communications industries.
USE STATE-OF-THE-ART FACILITIES
IE has been ranked 10th worldwide for innovation in technologies and teaching. This program delivers an innovative practical approach that involves extensive training in the Media Studio, which is equipped with the latest tools and digital technologies that are essential to bring your ideas to life.
BE PART OF AN UNMATCHED INTERNATIONAL EXPERIENCE
Our rich diversity provides an environment that will give you the international outlook needed to be successful on a global scale. With over 65% of the students coming from outside Spain, representing over 100 countries, you will study with a truly diverse community. In addition, exchange studies with prestigious partners worldwide, and internship opportunities around the world, will offer you an unmatched international experience.
OBTAIN A FULLY ACCREDITED DEGREE
The Bachelor in Communication and Digital Media is fully compliant with the Bologna Process and accredited by the Spanish government and the European Higher Education Area (EHEA). This 4-year program consists of a total of 240 ECTS credits.
CONNECT WITH A DIVERSE AND ACCESIBLE FACULTY
Our diverse faculty is comprised of both excellent academics and experienced professionals with international experience and close ties to the professional world. What is more, our professors are completely accessible to students, which means that you will have daily interaction with them, obtain regular feedback, and receive the support needed to accomplish your goals.
TURN YOUR IDEAS INTO REALITY
We will inspire you to be entrepreneurial in any field or discipline, providing an environment where you can be open to new ways of thinking, release your creativity, and venture into the unexplored.
HIGHLY DEMANDED BY TOP EMPLOYERS
Real world experience is essential within today’s competitive job market. Through the possibility of doing internships, you will gain the professional skills that will take your studies one step further. This has led employers of leading firms worldwide to rank IE University as a top institution (1st in Spain, 10th in Europe and 27th worldwide) to recruit from
THE POWER OF A NETWORK
IE has a network of over 45,000 graduates working across the globe in a wide range of organizations and careers. After graduation, you’ll have access to IE clubs, alumni events and other professional and social networking activities.
PERSONALIZE YOUR PATH TO SUCCESS
Our innovative degree programs are recognized by the most prestigious associations in their respective fields, and integrate a broad range of teaching approaches and options that will allow you to shape your own education according to your professional aspirations.
LEARN AND INTERACT WITH A UNIQUE FACULTY
Our unique faculty is composed of accomplished scholars and highly qualified professionals that will expose you to the latest global trends in media and corporate communication.
BENEFIT FROM IN-DEPTH KNOWLEDGE
Thanks to its course structure, this program will allow you to gain a sound knowledge and develop essential skills in all areas of organizational communication. You will also be able to choose electives to focus on the areas of your interest.
BRING IDEAS TO LIFE IN A PERFECT SETTING
Our state-of-the-art Media Studio is equipped with the latest tools that will help you create, design, and produce your projects. This is the place where you will build your portfolio.
GAIN HANDS-ON EXPERIENCE
With this hands-on program, you will start creating content right after you arrive. You will experiment and make your projects in the Media Studio, bringing your ideas to life.
THE MEDIA STUDIO
The Media Studio is where Communications, as a discipline becomes alive at IE University. More than a space, or spaces, the Media Studio is a concept, a culture where theory is applied, where projects come to life, where ideas are brewed and implemented and where creativity can be unleashed- no borders.
The Media Studio is an environment to experiment and learn how to develop and produce content across platforms.
Here you will create videos, podcasts, illustrations, graphic designs, and websites.
As early as the first semester, you can start developing and producing content in different formats for various platforms. By the end of the fourth year, students interested in content production will have built a portfolio of different materials that can be used as part of their resumes. Those students who are interested in the more executive aspect of communications will use the Media Studio as a hub to implement and manage the tools they will later need to convey different messages professionally.
No matter what your profile is, the Media Studio will give you a head start in the competitive job market.
You will work on projects and assignments along with fellow classmates, using the different facilities as spaces to brainstorm, develop, create, collaborate and exchange projects and ideas.
THE MEDIA STUDIO OFFERS THE FOLLOWING FACILITIES:
The Oven is a space designed for students to brainstorm ideas and develop them. This is where you will be free to meet, explore visual references, watch movies and series together and come up with strategies to implement your own projects.
The Production Studio is a facility to execute your audio-visual projects or as a resource for technical support in the production stage.
THE MEDIA STUDIO OFFERS THE FOLLOWING FACILITIES:
The Photography Studio to conduct photo shoots for print and web projects.
The Editing Room is where you can edit and post produce your audiovisual projects, or simply seek the help of our technical staff as you look for solutions on how to best finalize your projects.
BUILD YOUR CAREER PATH
Put communication and digital media to work in a wide range of organizational settings.
BUILD IDENTITY THROUGH CONTENT
Branding strategies and campaigns
Creation and management of advertising campaigns
Photography and video production
Webs and apps design
Branded content and storytelling
Events creation and production
CREATE TRANSMEDIA EXPOSURE
Digital marketing (SEO/SEM)
Social media strategy and community management
CREATE AND MANAGE AUDIOVISUAL CONTENT
Creative content development
Production planning and management
Sales and acquisition of content
Marketing and distribution of audiovisual product
BUILD AND MANAGE STRATEGIES IN ORGANIZATIONS
Marketing and communication management
Corporate social responsibility and advocacy campaigns
ENHANCE AND PROVIDE INNOVATION TO BUSINESSES
PR and reputation measurement and management
Innovation and digital transformation
“I’ve always been fascinated about brands, what they stand for and how they build their meaning in a global context. It’s interesting how nowadays communities interact and establish a dialogue with brands and how the organizations behind them manage to deliver consistent messages via multiple platforms and formats. I see myself in a consulting firm that helps organizations to become visible and relevant for their audiences.” - Carmo Braga da Silva
“I love people and their stories, I have always considered myself as a story-teller and I believe using illustrations visually is the best form of storytelling. I’m very curious about how these illustrators create universal languages to connect with people around the world. I have many ideas in mind and I want to learn how to make them real, concrete and visible for others. When I graduate, I would like to work in an audiovisual agency for a few years and eventually start my own studio.” - Pablo Fernandez
ABOUT IE’S SCHOOL OF HUMAN SCIENCES AND TECHNOLOGY
IE’s School of Human Sciences and Technology is a unique, interdisciplinary institution that brings together three core areas with a common focus on people.
The Bachelor in Communication and Digital Media is grounded in Communication and Media Science, and has important connections to how people behave, and to how data and technology can be used to study and enable people.
Other Bachelor Degrees from the School of Human Sciences and Technology:
If you are fascinated by people, this program will provide you a toolbox of skills and knowledge to develop individuals and groups in work and in life.GO TO THE BACHELOR IN PSYCHOLOGY
For students interested in how to design and manage the information and technology that drives the performance of the digital enterprise.GO TO OUR BACHELOR IN INFORMATION SYSTEMS MANAGEMENT