Bachelor in Communication and Digital Media Bring out your creativity and make brands matter
The Bachelor in Communication and Digital Media
Is for individuals who are...
creatively minded with an international outlook. You are eager to influence change and truly engage with global audiences.
a program that develops your critical and strategic thinking skills. You want to find creative and meaningful ways to engage people with brands through dynamic, hands-on and technically well-executed project creation.
- an advertising champion
- a digital content creator
- a digital media strategist
- a branding account executive
- a communication manager
- a marketing communication manager
IE University’s Bachelor in Communication and Digital Media is for people who want to make brands shine. With a solid educational foundation, and a technologically innovative, hands-on approach, this marketing-focused program forms the next generation of communication professionals. Guided by our expert faculty, in a diverse international setting, learn how to develop meaningful messages that resonate with global audiences.
The Bachelor in Communication and Digital Media is fully compliant with the Bologna Process, and is accredited by the Spanish government and the European Higher Education Area (EHEA).
Segovia and Madrid (for students matriculated in the 2017-18 intake and onwards)
If you choose to study the Bachelor in Communication and Digital Media, you will study the first two years in Segovia and the last two years in Madrid.
** (does not apply to students registered before 2017-18 intake)
Language Proficiency Track
Success in global business depends on our ability to communicate. With this in mind, our programs seek to immerse students in the real-world conditions of the international business markets. This bachelor's degree is taught entirely in English in order to prepare students for future careers in top organizations. For students looking to improve their English skills, we offer a special Language Proficiency Track (LPT) in year one to help students progressively adapt to studying in English.
LIVE A UNIQUE EXPERIENCE
Why study the program in Communication and Digital Media at IE University?
BRIDGE THE GAP BETWEEN STRATEGY AND CREATIVITY
This unique degree is more than a communication program. With diverse learning methodologies and state-of-the-art tools, your expressive creativity will be further complemented with effective and meaningful communication strategies to deliver the right messages to the right audiences.
BENEFIT FROM A UNIQUE COMBINATION OF EXPERTISE
IE’s extensive expertise in human sciences and technology, coupled with IE Business School’s entrepreneurial know-how, provides the perfect combination to train our students to become an active part of the media and communication industries.
LIVE THE MEDIALAB
IE has been ranked 10th worldwide for innovation in technologies and teaching. Equipped with the latest tools and digital technologies, the MediaLab breeds a culture of learning throughout the program. This innovative space provides students with access to all the resources, methodologies and support needed to bring their ideas to life.
BE PART OF A DIVERSE INTERNATIONAL EXPERIENCE
Our diverse environment gives you the international outlook needed to be successful on a global scale. With over 70% of students coming from more than 100 countries outside Spain, you will study in a truly international community. With further prestigious exchange programs and internship opportunities around the world, the international experience gained at IE will give you a global perspective on your sector.
OBTAIN A FULLY ACCREDITED DEGREE
The Bachelor in Communication and Digital Media is fully compliant with the Bologna Process and accredited by the Spanish government and the European Higher Education Area (EHEA). This 4-year program consists of a total of 240 ECTS credits.
DEVELOP A VERSATILE PROFILE
This program has been designed to prepare multifaceted professionals who are capable of tackling challenges in the fast-paced communication and digital world. Thanks to the unique design and structure of this program, you will gain the essential knowledge and skills you need to become a corporate and marketing communication professional. As an expert in this field, you will be capable of leading teams in this thrilling and dynamic industry, whether it be in a business setting or a more commercial environment.
MAKE AN IMPACT THROUGH CONTENT
Today more than ever, content plays a key role in delivering effective communication and marketing messages. In this program, you will learn how to create the right content for the right audiences, and how to deliver it through the most effective channels. You will learn these skills through practice and by applying class knowledge to real-life challenges and projects.
UNLEASH YOUR CREATIVITY AND THINK CRITICALLY
Learning how to balance creativity and strategy is crucial for delivering successful communication campaigns. In this program you will unleash your creativity through challenges aimed at exploring the boundaries of your imagination. You will also learn how to combine these creative skills with strategic and critical thinking methods. This will allow you to channel your ideas into practical, effective communication strategies.
EXPERIMENT IN THE MEDIALAB
Our MediaLab is the perfect environment to experiment and bring your projects to life. In this environment, you will have access to state-of-the-art resources and tools that will help you create, design, and produce all kinds of communication projects. The MediaLab is a key element of your undergraduate experience at IE University—a place where you’ll be able to truly combine teamwork, creative skills, and strategic vision to make your ideas happen.
The MediaLab is more than just a physical space: it’s a concept and a culture. It’s a tech-forward hive of buzzing creativity, where classroom theories are put into practice, breathing life into projects that began as simple ideas. Create content across platforms: videos, podcasts, illustrations, graphic designs and websites—unleash your unique vision.
From your very first semester to the end of your fourth year, you will dive into the MediaLab culture, building up a portfolio of projects and a proficiency with materials that will make your resume shine. And for you budding communications executives, mold the MediaLab to your needs as a hub to implement and manage tools needed to convey different professional messages.
No matter your aim or ambition, as you work on projects and assignments in a disruptive, collaborative environment, you will enter the job market ahead of the game, ready to take on the challenges of the future.
THE MEDIALAB OFFERS THE FOLLOWING FACILITIES:
The Oven is designed as a hub for students to mix their different ideas and bake them to perfection. This is a meeting space, where you can explore visual references, pick apart movies and tv shows together and come up with strategies to implement your own projects.
Use the Production Studio to suit your production needs: as a audio-visual project-executing facility or as a resource for technical support in the production stage.
The Photography Studio is an area to conduct photo shoots for print and web projects.
In the Editing Room all audiovisual your editing and post production project needs are met, with plenty of technical staff support on hand to help you look for solutions when finalizing your projects.
BUILD YOUR CAREER PATH
Put your communication and digital media skills to work in a wide range of organizational settings.
BUILD IDENTITY THROUGH CONTENT
Branding strategies and campaigns
Creation and management of advertising campaigns
Photography and video production
Webs and apps design
Branded content and storytelling
Events creation and production
CREATE TRANSMEDIA EXPOSURE
Digital marketing (SEO/SEM)
Social media strategy and community management
CREATE AND MANAGE AUDIOVISUAL CONTENT
Creative content development
Production planning and management
Sales and acquisition of content
Marketing and distribution of audiovisual product
BUILD AND MANAGE STRATEGIES IN ORGANIZATIONS
Marketing and communication management
Corporate social responsibility and advocacy campaigns
CREATE AND DRIVE INNOVATION IN BUSINESSES
PR and reputation measurement and management
Innovation and digital transformation
MEET OUR STUDENTS!
Our students represent the best of who we are. Discover their IE University experience.
Catharina, BrazilUniversity Student
Almustafa, IraqUniversity Alumni
Martina, EcuadorUniversity Student
Egor, RussiaUniversity student
Giulia , BrazilUniversity Student
ABOUT IE’S SCHOOL OF HUMAN SCIENCES AND TECHNOLOGY
IE’s School of Human Sciences and Technology is a dynamic, interdisciplinary institution that brings together three core areas, taking a human-centered approach across all degrees.
The Bachelor in Communication and Digital Media is grounded in the belief that the communications field, with its use of data and cutting-edge technology, can be used to uncover the roots of human behavior and and enable connection between people.
Other Bachelor Degrees from the School of Human Sciences and Technology:
The Bachelor in Behavior and Social Sciences is a hands-on, multidisciplinary degree that empowers students to study, understand and influence people and society.GO TO DEGREE
A comprehensive look at how to design and manage the information and technology that drives the performance of the digital sector.GO TO DEGREE
The future of advertising: will robots ever be creative?
How are machines modeled on the human brain changing advertising and marketing?
Buy one, get a lot: machines take over advertising
Sentiment analysis allows machines to create psychological profiles on people, figuring out who they are, and what they like and don’t like.
Artificial Intelligence (AI), a digital revolution
AI will continue to disrupt the advertising industry and new entrants must be prepared to redefine their role as they collaborate with machines.