Bachelor in Communication and Digital Media Bring out your creativity and make brands matter
The Bachelor in Communication and Digital Media
Is for individuals who are...
creative, cosmopolitan, and open to the world. You aspire to influence, persuade and engage global audiences.
a program that develops your capacity to think critically and strategically. You want to gain technical and creative skills that will allow you to connect and engage people with brands in creative ways.
- an advertising champion
- a digital content creator
- a digital media strategist
- a branding account executive
- a communication manager
- a marketing communication manager
IE University’s Bachelor in Communication and Digital Media is aimed at students who wish to play an active role in making brands stand out. This program provides solid foundations and a hands-on approach to the practice of communication with a strong corporate, marketing and content creation focus. It offers our students the skills required to create, shape, deliver, and measure successful communication and marketing messages in a wide range of formats and platforms. The expertise of our faculty, coupled with a truly diverse environment, provides the perfect setting to guide our students as they tap into their creativity to develop meaningful messages relevant to global audiences.
Segovia and Madrid (for students matriculated in the 2017-18 intake and onwards)
If you choose to study the Bachelor in Communication and Digital Media, then you will study the first two years in Segovia and the last two years in Madrid.
** (for students matriculated in the 2017-18 intake and onwards)
LIVE A UNIQUE EXPERIENCE
Why study the program in Communication and Digital Media at IE University
BRIDGE THE GAP BETWEEN STRATEGY AND CREATIVITY
This unique degree transcends the boundaries of conventional communication programs. In this program, you will unleash your creativity though diverse methodologies and tools. You will learn how to tie your creative skills with effective and meaningful communication strategies to deliver the right messages to the right audiences.
BENEFIT FROM A UNIQUE COMBINATION OF EXPERTISE
IE’s extensive expertise in human sciences and technology, coupled with IE Business School’s know-how, provides the perfect combination to train our students to become an active part of the media and communication industries.
LIVE THE MEDIALAB
IE has been ranked 10th worldwide for innovation in technologies and teaching. This program delivers an innovative practical approach that involves extensive training in the MediaLab, which is equipped with the latest tools and digital technologies. More than a space, the MediaLab is a culture where you will have access to all the resources, methodologies and support you need to bring your ideas to life.
BE PART OF AN UNMATCHED INTERNATIONAL EXPERIENCE
Our rich diversity provides an environment that will give you the international outlook needed to be successful on a global scale. With over 70% of students coming from outside Spain, representing over 100 countries, you will study in a truly diverse community. In addition, exchange programs with prestigious partners worldwide and internship opportunities around the world will offer you an unmatched international experience.
OBTAIN A FULLY ACCREDITED DEGREE
The Bachelor in Communication and Digital Media is fully compliant with the Bologna Process and accredited by the Spanish government and the European Higher Education Area (EHEA). This 4-year program consists of a total of 240 ECTS credits.
DEVELOP A VERSATILE PROFILE
This program has been designed to prepare multifaceted professionals who are capable of tackling challenges in the fast-paced communication and digital world. Thanks to the unique design and structure of this program, you will gain the essential knowledge and skills you need to become a corporate and marketing communication professional. As an expert in this field, you will be capable of leading teams in this thrilling and dynamic industry, whether it be in a business setting or a more commercial environment.
MAKE AN IMPACT THROUGH CONTENT
Today more than ever, content plays a key role in delivering effective communication and marketing messages. In this program, you will learn how to create the right content for the right audiences, and how to deliver it through the most effective channels. You will learn these skills through practice and by applying class knowledge to real-life challenges and projects.
UNLEASH YOUR CREATIVITY AND THINK CRITICALLY
Learning how to balance creativity and strategy is crucial for delivering successful communication campaigns. In this program you will unleash your creativity through challenges aimed at exploring the boundaries of your imagination. You will also learn how to combine these creative skills with strategic and critical thinking methods. This will allow you to channel your ideas into practical, effective communication strategies.
EXPERIMENT IN THE MEDIALAB
Our MediaLab is the perfect environment to experiment and bring your projects to life. In this environment, you will have access to state-of-the-art resources and tools that will help you create, design, and produce all kinds of communication projects. The MediaLab is a key element of your undergraduate experience at IE University—a place where you’ll be able to truly combine teamwork, creative skills, and strategic vision to make your ideas happen.
The MediaLab is where Communications, as a discipline becomes alive at IE University. More than a space, or spaces, the MediaLab is a concept, a culture where theory is applied, where projects come to life, where ideas are brewed and implemented and where creativity can be unleashed- no borders.
The MediaLab is an environment to experiment and learn how to develop and produce content across platforms. Here you will create videos, podcasts, illustrations, graphic designs, and websites.
As early as the first semester, you can start developing and producing content in different formats for various platforms. By the end of the fourth year, students interested in content production will have built a portfolio of different materials that can be used as part of their resumes. Those students who are interested in the more executive aspect of communications will use the MediaLab as a hub to implement and manage the tools they will later need to convey different messages professionally.
No matter what your profile is, the Media Studio will give you a head start in the competitive job market. You will work on projects and assignments along with fellow classmates, using the different facilities as spaces to brainstorm, develop, create, collaborate and exchange projects and ideas.
THE MEDIALAB OFFERS THE FOLLOWING FACILITIES:
The Oven is a space designed for students to brainstorm ideas and develop them. This is where you will be free to meet, explore visual references, watch movies and series together and come up with strategies to implement your own projects.
The Production Studio is a facility to execute your audio-visual projects or as a resource for technical support in the production stage.
The Photography Studio to conduct photo shoots for print and web projects.
The Editing Room is where you can edit and post produce your audiovisual projects, or simply seek the help of our technical staff as you look for solutions on how to best finalize your projects.
BUILD YOUR CAREER PATH
Put communication and digital media to work in a wide range of organizational settings.
BUILD IDENTITY THROUGH CONTENT
Branding strategies and campaigns
Creation and management of advertising campaigns
Photography and video production
Webs and apps design
Branded content and storytelling
Events creation and production
CREATE TRANSMEDIA EXPOSURE
Digital marketing (SEO/SEM)
Social media strategy and community management
CREATE AND MANAGE AUDIOVISUAL CONTENT
Creative content development
Production planning and management
Sales and acquisition of content
Marketing and distribution of audiovisual product
BUILD AND MANAGE STRATEGIES IN ORGANIZATIONS
Marketing and communication management
Corporate social responsibility and advocacy campaigns
ENHANCE AND PROVIDE INNOVATION TO BUSINESSES
PR and reputation measurement and management
Innovation and digital transformation
“I’ve always been fascinated about brands, what they stand for and how they build their meaning in a global context. It’s interesting how nowadays communities interact and establish a dialogue with brands and how the organizations behind them manage to deliver consistent messages via multiple platforms and formats. I see myself in a consulting firm that helps organizations to become visible and relevant for their audiences.” - Carmo Braga da Silva
“I love people and their stories, I have always considered myself as a story-teller and I believe using illustrations visually is the best form of storytelling. I’m very curious about how these illustrators create universal languages to connect with people around the world. I have many ideas in mind and I want to learn how to make them real, concrete and visible for others. When I graduate, I would like to work in an audiovisual agency for a few years and eventually start my own studio.” - Pablo Fernandez
ABOUT IE’S SCHOOL OF HUMAN SCIENCES AND TECHNOLOGY
IE’s School of Human Sciences and Technology is a unique, interdisciplinary institution that brings together three core areas with a common focus on people.
The Bachelor in Communication and Digital Media is grounded in Communication and Media Science, and has important connections to how people behave, and to how data and technology can be used to study and enable people.
Other Bachelor Degrees from the School of Human Sciences and Technology:
The Bachelor in Behavioral Science is a hands-on and multidisciplinary degree that empowers students to study, understand, and influence people and society.GO TO THE BACHELOR IN BEHAVIORAL SCIENCE
For students interested in how to design and manage the information and technology that drives the performance of the digital enterprise.GO TO THE BACHELOR IN INFORMATION SYSTEMS MANAGEMENT