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Bachelor in Communication and Digital Media

Bring out your creativity and make brands matter

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Bachelor in Communication and Digital Media

duration4 years

languageEnglish

locationSegovia or Madrid

intakeSeptember

Mode of studyFull-time

FormatIn-person

duration4 years

languageEnglish

locationSegovia or Madrid

intakeSeptember

Mode of studyFull-time

FormatIn-person

The Bachelor in Communication and Digital Media

IE University’s Bachelor in Communication and Digital Media is for people who want to make brands shine. With a solid educational foundation, and a technologically innovative, hands-on approach, this marketing-focused program forms the next generation of communication professionals. Guided by our expert faculty, in a diverse international setting, learn how to develop meaningful messages that resonate with global audiences.

The Bachelor in Communication and Digital Media is fully compliant with the Bologna Process, and is accredited by the Spanish government and the European Higher Education Area (EHEA).

Bachelor in Communication and Digital Media | IE University

WANT TO KNOW MORE?

WHO IS THIS PROGRAM FOR

IS FOR INDIVIDUALS WHO ARE…

creatively minded with an international outlook. You are eager to influence change and truly engage with global audiences.

LOOKING FOR…

a program that develops your critical and strategic thinking skills. You want to find creative and meaningful ways to engage people with brands through dynamic, hands-on and technically well-executed project creation.

TO BECOME...

an advertising champion
a digital content creator
a digital media strategist
a branding account executive
a communication manager
a marketing communication manager

Location

You can study the Bachelor in Communication and Digital Media in Segovia and Madrid.

If you decide to start in Segovia, you will spend year one and two at the campus in Segovia, before moving to Madrid for year three and four. If you start the program in Madrid, however, you will spend all four years of the program in the Spanish capital.

Study in Madrid

Study in Segovia

FACT SHEET

Program

Bachelor in Communication and Digital Media

Duration

4 years

Language

English

Centres of study and Number of places

Centro de Estudios Superiores IE (Madrid) - 60 places

Facultad de Ciencias Humanas, Sociales y de Comunicación (Segovia) - 60 places

Credits

Total number of credits: 240 ECTS*

Distribution of credits and subjects**:

Core subjects - 60 ECTS

Mandatory subjects - 138 ECTS

Elective subjects - 30 ECTS

Final Project - 12 ECTS

Area of knowledge

Journalism, Communication, Advertising and Public Relations

Teaching methodology

Face-to-face

Spanish ministry’s registry of universities, centres and degrees

RUCT

Assurance agency

ACSUCYL*** - Buscador Títulos Oficiales

*European Credit Transfer System

**The character of the subjects is defined by the Spanish legislation

***Quality Assurance Agency for the University System in Castilla y León

A SURE PATH TO SUCCESS

Five reasons to take our Bachelor Degree in Communication and Digital Media:

01.

BRIDGE THE GAP BETWEEN STRATEGY AND CREATIVITY

This unique degree is more than a communication program. With diverse learning methodologies and state-of-the-art tools, your expressive creativity will be further complemented with effective and meaningful communication strategies to deliver the right messages to the right audiences.

02.

BENEFIT FROM A UNIQUE COMBINATION OF EXPERTISE

IE’s extensive expertise in human sciences and technology, coupled with IE Business School’s entrepreneurial know-how, provides the perfect combination to train our students to become an active part of the media and communication industries.

03.

LIVE THE MEDIALAB

IE has been ranked 10th worldwide for innovation in technologies and teaching. Equipped with the latest tools and digital technologies, the MediaLab breeds a culture of learning throughout the program. This innovative space provides students with access to all the resources, methodologies and support needed to bring their ideas to life.

04.

BE PART OF A DIVERSE INTERNATIONAL EXPERIENCE

Our diverse environment gives you the international outlook needed to be successful on a global scale. With over 70% of students coming from more than 100 countries outside Spain, you will study in a truly international community. With further prestigious exchange programs and internship opportunities around the world, the international experience gained at IE will give you a global perspective on your sector.

05.

OBTAIN A FULLY ACCREDITED DEGREE

The Bachelor in Communication and Digital Media is fully compliant with the Bologna Process and accredited by the Spanish government and the European Higher Education Area (EHEA). This 4-year program consists of a total of 240 ECTS credits.

THE PILLARS OF COMMUNICATION AND DIGITAL MEDIA AT IE UNIVERSITY

DEVELOP A VERSATILE PROFILE

This program has been designed to prepare multifaceted professionals who are capable of tackling challenges in the fast-paced communication and digital world. Thanks to the unique design and structure of this program, you will gain the essential knowledge and skills you need to become a corporate and marketing communication professional. As an expert in this field, you will be capable of leading teams in this thrilling and dynamic industry, whether it be in a business setting or a more commercial environment.

UNLEASH YOUR CREATIVITY AND THINK CRITICALLY

Learning how to balance creativity and strategy is crucial for delivering successful communication campaigns. In this program you will unleash your creativity through challenges aimed at exploring the boundaries of your imagination. You will also learn how to combine these creative skills with strategic and critical thinking methods. This will allow you to channel your ideas into practical, effective communication strategies.

MAKE AN IMPACT THROUGH CONTENT

Today more than ever, content plays a key role in delivering effective communication and marketing messages. In this program, you will learn how to create the right content for the right audiences, and how to deliver it through the most effective channels. You will learn these skills through practice and by applying class knowledge to real-life challenges and projects.

EXPERIMENT IN THE MEDIALAB

Our MediaLab is the perfect environment to experiment and bring your projects to life. In this environment, you will have access to state-of-the-art resources and tools that will help you create, design, and produce all kinds of communication projects. The MediaLab is a key element of your undergraduate experience at IE University—a place where you’ll be able to truly combine teamwork, creative skills, and strategic vision to make your ideas happen.

Student Stories

At IE University, more than 75% of our student body comes from outside Spain, representing an average of 130 nationalities on campus each year. We take great pride in these numbers—and in the individuals behind them.

Our students are natural go-getters with a global outlook and a dream of a better future. Regardless of their degrees or passions, they strive every day to unleash their innovative potential and reach their goals. Driving this shared vision are people from a variety of cultures, backgrounds and life experiences. They are both united and entirely unique. These are our students. Discover their stories.

"Being surrounded by a diverse group of students from all over the world has broadened my perspective and taught me so much about different cultures and ways of thinking."

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"Segovia is a wonderful place to photograph—you can capture a lot of wonderful images of its nature, streets, and monuments. In particular, I love the Alcázar. It’s a fairytale castle."

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"I love IE University because I have met so many different people. I also enjoy the way the University teaches, because it is all very hands on."

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"I realized that this degree could satisfy my creative side and help me develop my innate abilities."

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"When I came across IE University’s Bachelor in Communication & Digital Media program, I totally fell in love with it. It was the perfect mixture of the disciplines I enjoy."

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From the VICE DEAN

Iona de Macedo, aice dean of this program at IE University, explains in-depth the Bachelor in Communication and Digital Media

Faculty Stories

Our 500-strong faculty guides students to unleash their potential day in, day out. Their influence across all five Schools can’t be overstated, inspiring young, energetic minds as they define their personal and professional trajectories.

But what kind of person does it take to create such impact? The individuals that make up the IE University faculty are special. Coming from diverse, global backgrounds, they each bring distinct perspectives and innovative ideas that embody what makes IE University stand out. Their stories are personal and unique—but don’t take our word for it. Read their stories to see for yourself.

"Practicing every day is the final ingredient to achieving success."

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"At the end of the day, the keys to success are balance, confidence, and gratitude."

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"Have fun. Listen, and take risks. Don’t take yourself too seriously and lean back and enjoy the music! The key to success is to Be humble. Learn from everyone around you. Always be curious and believe that the best is yet to come."

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"When not investigating buyer habits, I can be found out and about hiking, skiing, or photographing my travels."

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"I strongly believe that the key to success is learning from our failures. Every time we fail, we need to collect that information and use it to improve our processes."

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Frequently Asked Questions

What is a communications degree good for?

The Bachelor in Communication and Digital Media at IE University is an innovative program that enables you to find creative and meaningful ways to engage people with brands through dynamic, hands-on and technically well-executed project creation.

What is a Bachelor of Digital Media?

The Bachelor in Communication and Digital Media is marketing-focused program that forms the next generation of communication professionals. Guided by our expert faculty, in a diverse international setting, you can learn how to develop meaningful messages that resonate with global audiences.

What is Bachelor of communication and media studies?

Why study communication and digital media?

IE’s extensive expertise in human sciences and technology, coupled with IE Business School’s entrepreneurial know-how, provides the perfect combination to train our students to become an active part of the media and communication industries.

Is a communications degree a BA or BS?

A communications degree can be either a Bachelor of Arts (BA) or a Bachelor of Science (BS), depending on the emphasis of the program. Some communications programs are more focused on the humanities, such as media studies, public relations, and journalism, and may be offered as a BA. Other programs may be more technically oriented, such as digital media production, and may be offered as a BS. Nevertheless, at IE University we do not make such distinction.