Bachelor in Communication and Digital Media Bring out your creativity and make brands matter

The Bachelor in Communication and Digital Media

Is for individuals who are...

creative, cosmopolitan, and open to the world. You aspire to influence, persuade and engage global audiences.

Looking for...

a program that develops your capacity to think critically and strategically. You want to gain technical and creative skills that will allow you to connect and engage people with brands in creative ways.

To become...

  • an advertising champion
  • a digital content creator
  • a digital media strategist
  • a branding account executive
  • a communication manager
  • a marketing analyst

IE University’s program in Communication and Digital Media is aimed at students who wish to play an active role in making brands stand out.

This program provides solid foundations and hands-on approach in the practice of communication; with a strong corporate and content creation focus. It offers our students the skills required to create, shape, deliver and measure successful communication strategies in a wide range of formats and platforms.

The expertise of our faculty coupled with a truly diverse environment, provide the perfect setting to guide our students, as they tap into their creativity, to develop meaningful messages relevant to global audiences.

PROGRAM

Undergraduate Degrees

DURATION

4 years

LANGUAGE

English

LOCATION

Segovia and Madrid (for students matriculated in the 2017-18 intake and onwards)

LOCATION

If you choose to study the Bachelor in Communication and Digital Media, then you will study the first two years in Segovia and the last two years in Madrid.

** (for students matriculated in the 2017-18 intake and onwards)

LIVE A UNIQUE EXPERIENCE

Why study the program in Communication and Digital Media at IE University

PROGRAM PILLARS

LEARN AND INTERACT WITH A UNIQUE FACULTY

Our unique faculty is composed of accomplished scholars and highly qualified professionals that will expose you to the latest global trends in media and corporate communication.

BENEFIT FROM IN-DEPTH KNOWLEDGE

Thanks to its course structure, this program will allow you to gain a sound knowledge and develop essential skills in all areas of organizational communication. You will also be able to choose electives to focus on the areas of your interest.

BRING IDEAS TO LIFE IN A PERFECT SETTING

Our state-of-the-art Media Studio is equipped with the latest tools that will help you create, design, and produce your projects. This is the place where you will build your portfolio.

GAIN HANDS-ON EXPERIENCE

With this hands-on program, you will start creating content right after you arrive. You will experiment and make your projects in the Media Studio, bringing your ideas to life.

THE MEDIA STUDIO

The Media Studio is where Communications, as a discipline becomes alive at IE University. More than a space, or spaces, the Media Studio is a concept, a culture where theory is applied, where projects come to life, where ideas are brewed and implemented and where creativity can be unleashed- no borders.

The Media Studio is an environment to experiment and learn how to develop and produce content across platforms.
Here you will create videos, podcasts, illustrations, graphic designs, and websites.

As early as the first semester, you can start developing and producing content in different formats for various platforms. By the end of the fourth year, students interested in content production will have built a portfolio of different materials that can be used as part of their resumes. Those students who are interested in the more executive aspect of communications will use the Media Studio as a hub to implement and manage the tools they will later need to convey different messages professionally.

No matter what your profile is, the Media Studio will give you a head start in the competitive job market.
You will work on projects and assignments along with fellow classmates, using the different facilities as spaces to brainstorm, develop, create, collaborate and exchange projects and ideas.

THE MEDIA STUDIO OFFERS THE FOLLOWING FACILITIES:

The Oven is a space designed for students to brainstorm ideas and develop them. This is where you will be free to meet, explore visual references, watch movies and series together and come up with strategies to implement your own projects.

The Production Studio is a facility to execute your audio-visual projects or as a resource for technical support in the production stage.

THE MEDIA STUDIO OFFERS THE FOLLOWING FACILITIES:

The Photography Studio to conduct photo shoots for print and web projects.

The Editing Room is where you can edit and post produce your audiovisual projects, or simply seek the help of our technical staff as you look for solutions on how to best finalize your projects.

BUILD YOUR CAREER PATH

Put communication and digital media to work in a wide range of organizational settings.

BUILD IDENTITY THROUGH CONTENT

Branding strategies and campaigns

Creation and management of advertising campaigns

Photography and video production

Webs and apps design

Branded content and storytelling

Events creation and production

CREATE TRANSMEDIA EXPOSURE

Media planning

Public relations

Digital marketing (SEO/SEM)

Social media strategy and community management

CREATE AND MANAGE AUDIOVISUAL CONTENT

Creative content development

Production planning and management

Sales and acquisition of content

Marketing and distribution of audiovisual product

BUILD AND MANAGE STRATEGIES IN ORGANIZATIONS

Corporate communication

Marketing and communication management

Strategy planning

Crisis management

Corporate social responsibility and advocacy campaigns

ENHANCE AND PROVIDE INNOVATION TO BUSINESSES

PR and reputation measurement and management

Innovation and digital transformation

User-centered design

Public affairs

“I’ve always been fascinated about brands, what they stand for and how they build their meaning in a global context. It’s interesting how nowadays communities interact and establish a dialogue with brands and how the organizations behind them manage to deliver consistent messages via multiple platforms and formats. I see myself in a consulting firm that helps organizations to become visible and relevant for their audiences.” - Carmo Braga da Silva

“I love people and their stories, I have always considered myself as a story-teller and I believe using illustrations visually is the best form of storytelling. I’m very curious about how these illustrators create universal languages to connect with people around the world. I have many ideas in mind and I want to learn how to make them real, concrete and visible for others. When I graduate, I would like to work in an audiovisual agency for a few years and eventually start my own studio.” - Pablo Fernandez

ABOUT IE’S SCHOOL OF HUMAN SCIENCES AND TECHNOLOGY

IE’s School of Human Sciences and Technology is a unique, interdisciplinary institution that brings together three core areas with a common focus on people.

The Bachelor in Communication and Digital Media is grounded in Communication and Media Science, and has important connections to how people behave, and to how data and technology can be used to study and enable people.

Other Bachelor Degrees from the School of Human Sciences and Technology:

BACHELOR IN PSYCHOLOGY

If you are fascinated by people, this program will provide you a toolbox of skills and knowledge to develop individuals and groups in work and in life.

GO TO THE BACHELOR IN PSYCHOLOGY

BACHELOR IN INFORMATION SYSTEMS MANAGEMENT

For students interested in how to design and manage the information and technology that drives the performance of the digital enterprise.

GO TO OUR BACHELOR IN INFORMATION SYSTEMS MANAGEMENT
GO TO IE SCHOOL OF HUMAN SCIENCES AND TECHNOLOGY