Bachelor in Communication and Digital Media

Bring out your creativity and make brands matter
  • Overview
  • Study Plan
  • A personalized study path
  • Highly Qualified
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The Bachelor in Communication and Digital Media
Is for individuals who are...

creatively minded with an international outlook. You are eager to influence change and truly engage with global audiences.

Looking for...

a program that develops your critical and strategic thinking skills. You want to find creative and meaningful ways to engage people with brands through dynamic, hands-on and technically well-executed project creation.

To become...
  • an advertising champion
  • a digital content creator
  • a digital media strategist
  • a branding account executive
  • a communication manager
  • a marketing communication manager
IE University’s Bachelor in Communication and Digital Media is for people who want to make brands shine. With a solid educational foundation, and a technologically innovative, hands-on approach, this marketing-focused program forms the next generation of communication professionals. Guided by our expert faculty, in a diverse international setting, learn how to develop meaningful messages that resonate with global audiences.

The Bachelor in Communication and Digital Media is fully compliant with the Bologna Process, and is accredited by the Spanish government and the European Higher Education Area (EHEA).
PROGRAM

Undergraduate Degrees

DURATION

4 years

LANGUAGE

English

LOCATION

2 years Segovia + 2 years Madrid or 4 years Madrid

Intake

September

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Liquid Learning at IE University

In this new reality, we understand it’s not always possible to attend class in person. That’s why we developed our Liquid Learning approach, which seamlessly adapts to individual needs and provides equal access to world-class education—whether on campus or online wherever you are.

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LOCATION

You can study the Bachelor in Communication and Digital Media in Segovia and Madrid.

If you decide to start in Segovia, you will spend year one and two at the campus in Segovia, before moving to Madrid for year three and four. If you start the program in Madrid, however, you will spend all four years of the program in the Spanish capital.

* Final authorization to teach all four years of this program years in Madrid still pending.

Our Bachelor's Degree in Communication and Digital Media Pillars

THE MEDIALAB

The MediaLab is more than just a physical space: it’s a concept and a culture. It’s a tech-forward hive of buzzing creativity, where classroom theories are put into practice, breathing life into projects that began as simple ideas. Create content across platforms: videos, podcasts, illustrations, graphic designs and websites—unleash your unique vision.

From your very first semester to the end of your fourth year, you will dive into the MediaLab culture, building up a portfolio of projects and a proficiency with materials that will make your resume shine. And for you budding communications executives, mold the MediaLab to your needs as a hub to implement and manage tools needed to convey different professional messages.

No matter your aim or ambition, as you work on projects and assignments in a disruptive, collaborative environment, you will enter the job market ahead of the game, ready to take on the challenges of the future.

THE MEDIALAB OFFERS THE FOLLOWING FACILITIES:

The Oven is designed as a hub for students to mix their different ideas and bake them to perfection. This is a meeting space, where you can explore visual references, pick apart movies and tv shows together and come up with strategies to implement your own projects.

Use the Production Studio to suit your production needs: as a audio-visual project-executing facility or as a resource for technical support in the production stage.

OTHER FACILITIES:

The Photography Studio is an area to conduct photo shoots for print and web projects.

In the Editing Room all audiovisual your editing and post production project needs are met, with plenty of technical staff support on hand to help you look for solutions when finalizing your projects.

THE MEDIALAB

The MediaLab is more than just a physical space: it’s a concept and a culture. It’s a tech-forward hive of buzzing creativity, where classroom theories are put into practice, breathing life into projects that began as simple ideas. Create content across platforms: videos, podcasts, illustrations, graphic designs and websites—unleash your unique vision.

From your very first semester to the end of your fourth year, you will dive into the MediaLab culture, building up a portfolio of projects and a proficiency with materials that will make your resume shine. And for you budding communications executives, mold the MediaLab to your needs as a hub to implement and manage tools needed to convey different professional messages.

No matter your aim or ambition, as you work on projects and assignments in a disruptive, collaborative environment, you will enter the job market ahead of the game, ready to take on the challenges of the future.

THE MEDIALAB OFFERS THE FOLLOWING FACILITIES:

The Oven is designed as a hub for students to mix their different ideas and bake them to perfection. This is a meeting space, where you can explore visual references, pick apart movies and tv shows together and come up with strategies to implement your own projects.

Use the Production Studio to suit your production needs: as a audio-visual project-executing facility or as a resource for technical support in the production stage.

OTHER FACILITIES:

The Photography Studio is an area to conduct photo shoots for print and web projects.

In the Editing Room all audiovisual your editing and post production project needs are met, with plenty of technical staff support on hand to help you look for solutions when finalizing your projects.

MEET OUR STUDENTS!

Discover more stories about our students

OUR FACULTY STORIES

Coming from diverse, global backgrounds, they each bring distinct perspectives and innovative ideas that embody what makes IE University stand out. Their stories are personal and unique—but don’t take our word for it. Read their stories to see for yourself.
More Faculty Stories

ABOUT IE’S SCHOOL OF HUMAN SCIENCES AND TECHNOLOGY

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The Future of Advertising

Buy one, get a lot: machines take over advertising

Sentiment analysis allows machines to create psychological profiles on people, figuring out who they are, and what they like and don’t like.

Artificial Intelligence (AI), a digital revolution

AI will continue to disrupt the advertising industry and new entrants must be prepared to redefine their role as they collaborate with machines.

Downoald the Ebook

Our students are on hand to share their IE University experience.