Bachelor in Communication and Digital Media

Bring out your creativity and make brands matter
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  • A personalized study path
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The Bachelor in Communication and Digital Media
Is for individuals who are...

creatively minded with an international outlook. You are eager to influence change and truly engage with global audiences.

Looking for...

a program that develops your critical and strategic thinking skills. You want to find creative and meaningful ways to engage people with brands through dynamic, hands-on and technically well-executed project creation.

To become...
  • an advertising champion
  • a digital content creator
  • a digital media strategist
  • a branding account executive
  • a communication manager
  • a marketing communication manager
IE University’s Bachelor in Communication and Digital Media is for people who want to make brands shine. With a solid educational foundation, and a technologically innovative, hands-on approach, this marketing-focused program forms the next generation of communication professionals. Guided by our expert faculty, in a diverse international setting, learn how to develop meaningful messages that resonate with global audiences.

The Bachelor in Communication and Digital Media is fully compliant with the Bologna Process, and is accredited by the Spanish government and the European Higher Education Area (EHEA).
PROGRAM

Undergraduate Degrees

DURATION

4 years

LANGUAGE

English

LOCATION

Segovia and Madrid (for students matriculated in the 2017-18 intake and onwards)

Want to know more?

LOCATION

If you choose to study the Bachelor in Communication and Digital Media, you will study the first two years in Segovia and the last two years in Madrid.

** (does not apply to students registered before 2017-18 intake)

WHY STUDY THE PROGRAM IN COMMUNICATION AND DIGITAL MEDIA AT IE UNIVERSITY?

Our Bachelor's Degree in Communication and Digital Media Pillars

DEVELOP A VERSATILE PROFILE

This program has been designed to prepare multifaceted professionals who are capable of tackling challenges in the fast-paced communication and digital world. Thanks to the unique design and structure of this program, you will gain the essential knowledge and skills you need to become a corporate and marketing communication professional. As an expert in this field, you will be capable of leading teams in this thrilling and dynamic industry, whether it be in a business setting or a more commercial environment.

MAKE AN IMPACT THROUGH CONTENT

Today more than ever, content plays a key role in delivering effective communication and marketing messages. In this program, you will learn how to create the right content for the right audiences, and how to deliver it through the most effective channels. You will learn these skills through practice and by applying class knowledge to real-life challenges and projects.

UNLEASH YOUR CREATIVITY AND THINK CRITICALLY

Learning how to balance creativity and strategy is crucial for delivering successful communication campaigns. In this program you will unleash your creativity through challenges aimed at exploring the boundaries of your imagination. You will also learn how to combine these creative skills with strategic and critical thinking methods. This will allow you to channel your ideas into practical, effective communication strategies.

EXPERIMENT IN THE MEDIALAB

Our MediaLab is the perfect environment to experiment and bring your projects to life. In this environment, you will have access to state-of-the-art resources and tools that will help you create, design, and produce all kinds of communication projects. The MediaLab is a key element of your undergraduate experience at IE University—a place where you’ll be able to truly combine teamwork, creative skills, and strategic vision to make your ideas happen.

THE MEDIALAB

The MediaLab is more than just a physical space: it’s a concept and a culture. It’s a tech-forward hive of buzzing creativity, where classroom theories are put into practice, breathing life into projects that began as simple ideas. Create content across platforms: videos, podcasts, illustrations, graphic designs and websites—unleash your unique vision.

From your very first semester to the end of your fourth year, you will dive into the MediaLab culture, building up a portfolio of projects and a proficiency with materials that will make your resume shine. And for you budding communications executives, mold the MediaLab to your needs as a hub to implement and manage tools needed to convey different professional messages.

No matter your aim or ambition, as you work on projects and assignments in a disruptive, collaborative environment, you will enter the job market ahead of the game, ready to take on the challenges of the future.

THE MEDIALAB OFFERS THE FOLLOWING FACILITIES:

The Oven is designed as a hub for students to mix their different ideas and bake them to perfection. This is a meeting space, where you can explore visual references, pick apart movies and tv shows together and come up with strategies to implement your own projects.

Use the Production Studio to suit your production needs: as a audio-visual project-executing facility or as a resource for technical support in the production stage.

OTHER FACILITIES:

The Photography Studio is an area to conduct photo shoots for print and web projects.

In the Editing Room all audiovisual your editing and post production project needs are met, with plenty of technical staff support on hand to help you look for solutions when finalizing your projects.

MEET OUR STUDENTS!

Our students represent the best of who we are. Discover their IE University experience.
Discover more stories about our students

ABOUT IE’S SCHOOL OF HUMAN SCIENCES AND TECHNOLOGY

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Find more about IE's Bachelor in Communication and Digital Media on our blog

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