María Gabriela Salinas

Gabriela Salinas has a unique professional profile, with deep understanding of strategic, accounting, financial and marketing issues, which has earned her a reputation as one of the world’s leading experts in the field of brand management and valuation.

She has a broad international experience, having worked in New York, Buenos Aires, Singapore, London and Madrid for clients such as Bank of America, Iberia, Hitachi, Repsol, YPF, Telefónica, Bausch & Lomb, Johnson & Johnson, Roca, GM, Great Eastern Life and other international companies on projects that have required a broad range of strategic solutions including brand positioning, brand engagement, brand architecture and brand measurement.

As she enjoys the academic work, she lectures on Brand Valuation, Management and Strategy at several business schools in Europe and Latin America.

Gabriela has written numerous academic articles and papers that have been published in the USA, UK, Argentina, Spain and Portugal’s leading marketing publications such as Marketing Science Institute, Journal of Brand Management, Harvard Deusto Business Review, World Trademark Review, Brandchannel, Marketeer and Infobrand.

She has written several books on brand valuation: “Brand Valuation: a review of approaches, providers and methodologies” (2007, Deusto, Spain), “Brand Valuation: measuring to create value” (2008, Deusto, Spain) and “The International Brand Valuation Manual” (2009, Wiley, United Kingdom).

As a regular conference speaker on branding and marketing, Gabriela frequently appears in international business press and TV (such as CNN+, CNN En Español, Cuatro and Intereconomía) commenting on general branding issues.

You can find more information on her Facebook, Linkedin or Twitter.

CORPORATE EXPERIENCE

• Global Managing Director, Brand Finance Institute, Spain, 2019 – Present

• Global Senior Brand Manager, Deloitte, Spain, 2008 – 2019

• Managing Director, Brand Finance Iberia, Spain, 2004 – 2008

• Consultora Senior, Futurebrand, Spain and USA, 2001 – 2003

• Analista Financiera, Acindar, Argentina, 1998 – 2001

ACADEMIC EXPERIENCE

• Adjunct Professor, Strategic Brand Management and Brand Valuation, IE Business School, Spain, 2011 – Present

• Adjunct Professor, Strategic Brand Management, Navarra University, Spain, 2013 – Present

• Adjunct Professor, Strategic Brand Management, Piura University, Peru, 2016 – Present

• Adjunct Professor, Corporate Reputation Management and Brand Valuation, ICADE Business School, 2010 – 2022

• Adjunct Professor, Marketing, Reputation & Branding, Comillas University, 2022 – 2022

ACADEMIC BACKGROUND

• Ph.D. Candidate in Business Administration, Complutense University, Spain, 2021 – Present

• Master in Corporate Finance, Valuation of Financial Assets, Argentina, 2000

• Bachelor in Business Administration, Austral University, Argentina, 1998