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Rachida Justo

WHO

Rachida Justo

AREA

Entrepreneurship

Associate Professor, Entrepreneurship

Born of a Tunisian mother and a Dominican father and married to a French citizen, Rachida likes to describe herself as a product of globalization. “I am very versatile and in that respect the cultural diversity and openness to change of IE University provides me with an ideal environment where I can develop my potential to its fullest extent” says Rachida.

It is this atypical profile that underlies Rachida’s interest in fields like women entrepreneurs or social enterprises, considered until recently marginal issues in the field of entrepreneurship but which have now become extremely popular. “Human beings are very complex and I find it fascinating to analyse how one person can have different expectations”, she adds.

Specifically, she explores how entrepreneurs struggle to deal with important dilemmas such as how to reconcile professional and family ambitions, how to create a business that successfully achieves the double bottom-line of economic performance and social value, or the implications of these aspirations in terms of firm performance and growth. These are some of the issues that Rachida addresses in her research, published in journals like Journal of Business Ethics, Entrepreneurship Theory and Practice, the Journal Business Venturing as well as in several book chapters. She has received several awards, including the “Outstanding award for Best Dissertation” from the UAM, the “Best Women’s Entrepreneurship Paper Award”, from the Academy of Management Conference, and IE’s Best Teaching Case Award.

Rachida brings the results of her research to the classroom, teaching entrepreneurship at the Executive, Graduate, Undergraduate and PhD levels. She is engaged in action research and consulting work, producing reports for organizations such as the OECD, Caixabank, Credit Suisse and the Spanish ministry of diversity and equal opportunities. She also serves on several executive Committee and boards.

Rachida’s cross-cultural background also gives her the kind of profile that the media refers to as being multifaceted. Such profiles are characteristic of leading international business schools, who now demand that professors are not only good teachers but also good researchers, capable of generating relevant knowledge for business organizations or for society, and which require experience in business management.

Academic Backgound

• Ph.D. in Economics and Development, Cum Laude, Universidad Autónoma de Madrid (Spain)

• Entrepreneurship Teacher’s Program, Harvard Business School (USA)

• BA in Business Administration, with honors, IHEC University (Tunisia)

Teaching and Professional Experience

• Head of the Entrepreneurship Department, IE University, 2018 – Present

• Professor of entrepreneurship and social entrepreneurship, IE University, 2006 – Present

• Academic Director of the Social Entrepreneurship Accelerator, Momentum-BBVA program, Headspring, 2016 – 2019

• Member of GECES (Expert group of the European Commission on Social Entrepreneurship), 2012 – 2015

Recent Publications

• Ben Slimane K., Justo R. and Khelil, N. (2020) “Commoning at Crossroads: A Study of Institutional Incongruence in a Tunisian Oasis”, Journal of Business Ethics, 66 (4):673-690.

• Cruz C., Larraza-Kintana M, Garcés-Galdeano L. and Justo R. (2019) “When do women really make a better table? Examining the influence of women directors on family firm’s corporate social responsibility”, Entrepreneurship Theory and Practice, 43(2), 282-301.

• Cruz C., and Justo R., (2017) “Portfolio Entrepreneurship as a Mixed Gamble: A Winning Bet for Family Entrepreneurs in SMEs”. Journal of Small Business Management, 55: 571–593.