Build products, services and experiences that matter
The world doesn’t need more ideas - it needs people who can turn opportunities into products that create real value. The products, services and experiences we create shape how people live, work and interact with the world, giving product leaders the opportunity to help build a better future. Today’s organizations need professionals who can combine strategic thinking, creativity and experimentation to develop solutions that people value and businesses can grow.
The Master in Product Management & Design Innovation brings business and design together in one integrated learning experience, equipping you with the skills to identify opportunities, validate ideas and take them from concept to market. Through studio-based learning, design sprints and live industry projects, you'll build tangible solutions, collaborate with multidisciplinary teams and graduate with a portfolio of real work across digital products, physical products and services.
- The curriculum is structured across three terms, guiding you through every stage of the product design and innovation journey from identifying opportunities to launching and refining solutions: Insight & Innovation (Term 1), Strategy & Value (Term 2), and Delivery & Implementation (Term 3).
- Gain hands-on experience through three progressive Studios including the Capstone Project. Each Studio builds on the last, taking you from opportunity discovery and concept development to market-ready solutions.
- Apply your skills to live industry challenges through three intensive Design Sprints, one in each term, each with a different partner organization.. Working with partner organizations, you'll strengthen your ability to solve complex problems, collaborate across disciplines and deliver under real product development conditions.
• Dive deep into an area of expertise by choosing a two of the three Concentrations: Digital Products, Physical Products or Services & Experiences. You'll graduate with focused knowledge in your chosen area and a portfolio that demonstrates your capabilities.
WANT TO KNOW MORE?
- Saúl NúñezSenior Manager of Global Recruitment
ANY DOUBTS?
Please contact our program specialist for personalized advice on your specific case.
WHO IS THIS PROGRAM FOR?
WHO IS THIS PROGRAM FOR?
IS FOR INDIVIDUALS WHO...
...are **recent graduates or young professionals** from diverse academic backgrounds—including design, business, marketing, engineering and technology—who want to shape the future of product innovation.
...want to understand and lead the entire product lifecycle, from identifying opportunities to launching and evolving products.
...seek to connect business strategy with design, technology and innovation.
...aspire to develop the strategic and cross-functional skills needed to take on product leadership roles.
...want to apply practical frameworks to real-world challenges and turn ideas into measurable impact.
ARE LOOKING TO…
...create products that succeed because they deliver real value.
...be part of an immersive, hands-on learning experience that combines business, design and technology to prepare you for modern product leadership.
...build and lead their own ventures, and uncover how human-centered design, AI, and sustainability are reshaping product management.
TO BECOME…
...a product leader who confidently connects business strategy, design and technology to drive innovation.
...a professional prepared for careers in product management, innovation, service design, strategy and entrepreneurship across a wide range of industries.
...a cross-functional leader who can align engineers, designers and business teams around customer needs and a shared product vision.
KEY AREAS
Design Methods & Innovation
Product Design
AI Integration
Service Design & Experience Management
Go-to-Market Strategy
Portfolio Strategy
The ability to generate ideas, challenge assumptions and solve problems grows through curiosity, experimentation and practice.
This program brings together students with different perspectives who share a desire to create meaningful solutions. As you explore the intersection of business, design and technology, you'll strengthen your creative confidence, learn from diverse viewpoints and develop the skills to turn ideas into impact.
REASONS TO STUDY THE MASTER IN PRODUCT MANAGEMENT & DESIGN INNOVATION
Today's organizations need professionals who can combine creativity, business insight and emerging technologies to build products that make a difference. This master's equips you with the practical experience, strategic perspective and multidisciplinary mindset to lead innovation with confidence.
- 01.BUILD IDEAS THAT MATTER
Learn to identify opportunities, challenge assumptions and transform ideas into products, services and experiences that create value for people and organizations. Develop the business, design and technology skills needed to bring those ideas to life. In the final term, you’ll deepen your expertise through a Concentration in Digital Products, Physical Products or Services & Experiences.
- 02.BECOME A PRODUCT LEADER
Develop the strategic, creative and technical capabilities to lead innovation across industries. You’ll become a business-savvy innovator and a design-driven product leader, prepared for roles in product management, design strategy, innovation consulting and business transformation.
- 03.LEARN BY BUILDING
Innovation is learned through experience. Across three Design Sprints and three progressive Studios including the Capstone Project, you'll prototype, test and refine solutions while building a portfolio that demonstrates your ability to solve real business challenges.
- 04.
MAKE AI PART OF YOUR PROCESSÂ
AI is embedded throughout the curriculum, helping you research markets, accelerate experimentation, strengthen decision-making and improve product development from concept to launch.
- 05.
LEARN IN ONE OF THE WORLD'S MOST INNOVATIVE INSTITUTIONS
Co-delivered by IE Business School and IE School of Architecture and Design, this master's combines business, design and technology within a collaborative environment shaped by entrepreneurship, industry partnerships and experiential learning.
ONE PROGRAM, DRIVEN BY TWO SCHOOLS
The Master in Product Management & Design Innovation combines the expertise of IE Business School and IE School of Architecture and Design. Together, the two schools create an environment where strategic thinking, creativity and technology come together to prepare future product leaders.
Recognized among the world's leading business schools by the Financial Times and QS, IE Business School provides a strong foundation in strategy, product economics, and go-to-market execution. You'll also benefit from a global network of more than 75,000 alumni across 165 countries working in industries ranging from technology and consulting to consumer goods and financial services.
With more than 15 years of experience in design education, IE School of Architecture and Design brings proven studio-based methodologies that foster creativity, experimentation and collaboration. Through partnerships with organizations such as Tetra Pak, Eastpak and Gravity Wave, you'll tackle authentic design challenges while developing the confidence to turn ideas into impactful solutions.
UNSURE IF THIS IS THE RIGHT PROGRAM TO HELP YOU ON YOUR PROFESSIONAL JOURNEY?
Frequently Asked Questions
Is this program a dual degree from two separate schools?
No. It is a single master's degree jointly designed and co-delivered by IE Business School and IE School of Architecture & Design through a single, integrated curriculum.
Is this information helpful?
What makes this product management master's unique compared to traditional degrees?
It brings business strategy, design methodologies and technology together within a single, integrated curriculum. Through a studio-based methodology featuring Design Sprints, Studios and live industry projects, you'll develop the skills to lead the full product lifecycle while building a portfolio of real work.
Is this information helpful?
Is previous programming or technical coding experience required to apply?
No. The program welcomes candidates from diverse academic and professional backgrounds, including business, design, marketing, engineering, technology and related fields. It's designed for learners who want to combine these perspectives to drive product innovation.
Is this information helpful?
Which specific schools co-deliver this joint product management master?
The program is jointly designed and co-delivered by IE Business School and IE School of Architecture & Design, combining expertise in business strategy, design methodologies and innovation.
Is this information helpful?
Are there specific, post-program internship opportunities available for graduates?
Yes. The program offers an optional post-program, non-curricular internship for eligible students seeking additional professional experience after graduation and supporting their transition into the workplace.
Is this information helpful?