Blogs
News & Events

Digital Business, Transformation & Innovation

Driving business innovation and performance through technology, data and automation.

YOUR CAREER IN THIS PATHWAY​

Careers in this pathway focus on the use of technology and data analytics to drive improvement in performance across any area of a company’s business and operations.

It’s about formulating digital strategy, masterminding technology and data-driven innovations, and making transformation happen via project management and change leadership. 

We continuously talk to company recruiters and conduct analytics on the job market in order to offer our students an updated view of the landscape in the pathway of Digital Business, Transformation & Innovation. Our mission is to help you make a good choice about whether this pathway might be a good fit with your aspirations, strength and goals. Explore the major career areas we've identified for you in this pathway and their transversal applicability.

Digital Strategy & Transformation

Modern business is built on a foundation of digital technologies and data—and innovations that these enable. Roles in this area focus on formulating enterprise-, business-, and product-level tech strategies that drive innovation and improved performance. It’s also about leading the successful implementation of these strategies via digital transformation projects. Specialists in this domain are tasked with crafting strategies at enterprise, business, and product levels to spur innovation and elevate performance. Digital strategists and transformers work both inside of companies in technology and innovation units, as well as in general and specialized consulting firms.

Business Intelligence & Analytics

This career area involves roles focused on the use of data as a strategic asset to drive business decision-making, value creation and competitive advantage. Occupations within this sphere are dedicated to constructing and executing a robust data strategy, anchoring the foundation of informed business judgments and insight generation. It´s about formulating data strategy as well as leading projects to implement data tools and produce data-driven business insights. Professionals in this area work across the value chain of a company, from its supply chain through to its digital sales and marketing operations.

Technology & Data Programs | IE

Tech & Innovation Management

This Career Area is the engine room of digital advancement, blending technical expertise with managerial acumen to navigate the fast-paced evolution of technology. This sphere involves identifying emerging technologies, assessing their potential impact, and managing their integration into business models to fuel innovation. Spacialists, consultants & managers in this space are responsible for fostering an environment that encourages creativity and the incubation of new ideas while ensuring these innovations align with the broader business objectives. They act as the bridge between technological potential and business reality, ensuring that investments in tech yield tangible benefits and solidify the organization’s position at the forefront of innovation.

Digital Operations & Supply Chain

This Career Area is pivotal in the digital era, focusing on optimizing processes through the integration of digital technologies. It is key to enhancing agility, visibility, and efficiency within the supply chain, front and back-office operations. Professionals in this field implement systems like IoT, AI, and blockchain to revolutionize inventory management, procurement, and logistics. Their expertise leads to the creation of smarter, more responsive supply chains that can adapt to changes in demand and minimize disruptions. By digitalizing operations, they contribute to a seamless flow of information and materials, driving operational excellence and customer satisfaction.

PROGRAMS IN THIS PATHWAY

If you are excited about Digital Business, Transformation & Innovation, we offer several educational options to kick-start or accelerate your career.

BachelorsIcono de CierreIcono que indica que el apartado está abierto y puede cerrarseClose IconIcon indicating that the section is open and can be closed
MASTERSIcono de CierreIcono que indica que el apartado está abierto y puede cerrarseClose IconIcon indicating that the section is open and can be closed
MBAIcono de CierreIcono que indica que el apartado está abierto y puede cerrarseClose IconIcon indicating that the section is open and can be closed
Executive MastersIcono de CierreIcono que indica que el apartado está abierto y puede cerrarseClose IconIcon indicating that the section is open and can be closed
DUAL MASTERSIcono de CierreIcono que indica que el apartado está abierto y puede cerrarseClose IconIcon indicating that the section is open and can be closed
BachelorsIcono de CierreIcono que indica que el apartado está abierto y puede cerrarseClose IconIcon indicating that the section is open and can be closed
MASTERSIcono de CierreIcono que indica que el apartado está abierto y puede cerrarseClose IconIcon indicating that the section is open and can be closed
MBAIcono de CierreIcono que indica que el apartado está abierto y puede cerrarseClose IconIcon indicating that the section is open and can be closed
Executive MastersIcono de CierreIcono que indica que el apartado está abierto y puede cerrarseClose IconIcon indicating that the section is open and can be closed
DUAL MASTERSIcono de CierreIcono que indica que el apartado está abierto y puede cerrarseClose IconIcon indicating that the section is open and can be closed

ARE YOU A SENIOR EXECUTIVE?

PURSUE PURPOSE IN THIS PATHWAY

We invite you to join us in a new movement of business professionals working to forge a new and better world—the world of sustainable business. If your pathway turns out to be Digital Business, Transformation & Innovation, you might consider using your digital transformation skills in a way that has positive impact and purpose.
Below we offer you some possibilities to consider. And if you study with us at IE Business School, you'll have opportunities to explore your own purpose and how you might align it with this career path.

01.

WORKING TOWARDS SUSTAINABILITY IN SUPPLY CHAIN AND LOGISTICS.

02.

REDUCING CARBON FOOTPRINT USING TECH AND DATA TO DRIVE RESOURCE OPTIMIZATION AND EFFICIENCY.

03.

DEVELOPING ANALYTICAL TOOLS TO MEASURE AND TRACK.

04.

IMPLEMENTING SUSTAINABLE, HOLISTIC ENTERPRISE FOR DIGITAL TRANSFORMATION.

05.

CONDUCTING PURPOSE-DRIVEN MARKETING.

06.

LINKING ESG INTO YOUR CORE BRAND PROPOSITION AND CORPORATE VALUES.

07.

LINKING GROWTH TO RELEVANT SDGS.

08.

CHOOSING NEXT STEPS IN MARKETING OR SALES IN A SOCIAL ENTERPRISE OR NGO.

KEEP CHASING THE NEXT BEST YOU