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Marketing, Branding & Sales

The high-energy world of commerce at the front office of business.

YOUR CAREER IN THIS PATHWAY​

Careers in this pathway focus on growth and the top-line of business. Whatever your unique way of working, there are diverse job opportunities to consider—whether you are wildly creative, deeply analytical, a big-picture strategist or a master of the sale.

We continuously talk to company recruiters and conduct analytics on the job market to offer our students an updated view of the landscape in the career pathway of Marketing, Branding & Sales. Our mission is to help you make a good choice about whether this pathway might be a good fit with your aspirations, strength and goals. Explore the major career areas we've identified for you in this pathway and their transversal applicability.

Customer Insights & Market research

This area is about using qualitative and quantitative methods to find insights about customer attitudes, preferences, purchasing behavior, satisfaction and market trends.

Strategic Marketing & Brand Management

 Roles in this area are about brand strategy and brand building, go-to-market strategy and execution, omnichannel marketing, marketing communication and 360º marketing management. 

Digital Marketing, Marketing Analytics, and Digital Sales

This rapidly growing career area focuses on everything digital: from marketing performance analytics and online optimization, to sales-tech and sales analytics, commercial workflow automation, and customer analytics.

Sales & Business Development

The new world of sales is big and exciting. Careers in this area focus on sales strategy, sales force management, sales ops, digital nurturing, sales analytics, sales tech and B2B development.

Creative Direction, Content & Branding

Roles in this area focus on the strategy, management and production of content, media and creativity to drive the branding, marketing and sales activities of a business.

PROGRAMS IN THIS PATHWAY

If you are excited about Marketing, Branding & Sales, we offer several educational options to kick-start or accelerate your career.

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BachelorsIcono de CierreIcono que indica que el apartado está abierto y puede cerrarseClose IconIcon indicating that the section is open and can be closed
MASTERSIcono de CierreIcono que indica que el apartado está abierto y puede cerrarseClose IconIcon indicating that the section is open and can be closed
MBAIcono de CierreIcono que indica que el apartado está abierto y puede cerrarseClose IconIcon indicating that the section is open and can be closed
DUAL MASTERSIcono de CierreIcono que indica que el apartado está abierto y puede cerrarseClose IconIcon indicating that the section is open and can be closed

ARE YOU A SENIOR EXECUTIVE?

PURSUE PURPOSE IN THIS PATHWAY

We invite you to join us in a new movement of business professionals working to forge a new and better world—it is in your hands. If your pathway is Marketing, Branding & Sales, your business decisions can have a big impact on the environment, society and therefore on our lives. How? Below we offer you some possibilities to think about:

01.

LEADING SUSTAINABLE PRODUCT DEVELOPMENT AND LIFE-CYCLE MANAGEMENT.

02.

WORKING TOWARDS PACKAGING INNOVATION FOR SUSTAINABILITY.

03.

CHAMPIONING PRODUCT INFORMATION TRANSPARENCY.

04.

PROMOTING SOCIALLY CONSCIOUS AND ETHICAL CONSUMERISM.

05.

CONDUCTING PURPOSE-DRIVEN MARKETING.

06.

LINKING ESG INTO YOUR CORE BRAND PROPOSITION AND CORPORATE VALUES.

07.

LINKING GROWTH TO RELEVANT SDGS.

08.

CHOOSING NEXT STEPS IN MARKETING OR SALES IN A SOCIAL ENTERPRISE OR NGO.

KEEP CHASING THE NEXT BEST YOU