Go back

The Luxury Formula

The high price is the common element of the products of the luxury sector, which Susana Campuzano, Director of the Executive Program in Strategic Management of the Luxury Industry at IE Business School, classifies in twelve different categories. Her detailed study of the sector throughout history has allowed her to create a positioning map that will serve brands as a guide to define their identity, their strategy and the contents of their communication.

Infografia - Formula del lujo eng

© IE Insights.

Keep Reading!

Insights

Seven Hallmarks of a WOW! Experience

Luz Hernández highlights the characteristics of a good customer experience and shares some key tips for success.

05 / 06 / 2018

Competitiveness & Growth,

Sales & Marketing,

Strategy

Insights

Branding and Storytelling: A Match Made in Heaven

By Begoña González-Cuesta. A brand-positioning strategy should consider aspects such as identity, trust, and the brand’s...

31 / 05 / 2018

Sales & Marketing,

Strategy

Insights

Virality in the Internet Age

By Brian Hallett. The Internet—and everything it entails—has changed how the advertising industry works.

23 / 05 / 2018

Competitiveness & Growth,

Sales & Marketing,

Strategy

Insights

On success…

With Víctor Cobos, co-founder and CEO of M&C Saatchi Sponsorship.

14 / 05 / 2018

Competitiveness & Growth,

Sales & Marketing,

Talent

Insights

How Data Privacy and Modern Technologies Affect Digital Marketing Trends

In this video, Pedro Moreno de los Ríos reflects on how these trends will shape the way in which marketing content...

10 / 05 / 2018

Innovation,

Sales & Marketing,

Technology

Insights

Tips for a Successful Career

During a talk at IE, Marcos de Quinto offered a series of useful recommendations on how to have a successful career...

16 / 04 / 2018

Competitiveness & Growth,

Sales & Marketing,

Strategy,

Talent