Go back

The Luxury Formula

The high price is the common element of the products of the luxury sector, which Susana Campuzano, Director of the Executive Program in Strategic Management of the Luxury Industry at IE Business School, classifies in twelve different categories. Her detailed study of the sector throughout history has allowed her to create a positioning map that will serve brands as a guide to define their identity, their strategy and the contents of their communication.

Infografia - Formula del lujo eng

© IE Insights.

Keep Reading!

Insights

Digital Transformation Strategies in Tourism

By Kevin Sigliano. The tourism industry has traditionally been one of the best and earliest adopters of the latest...

29 / 09 / 2017

Competitiveness & Growth,

Sales & Marketing,

Strategy,

Technology

Insights

Pop-up Shops

By Teresa Serra and Roberto Manzano. Pop-up shops have proliferated widely, demonstrating their power as a means...

27 / 09 / 2017

Competitiveness & Growth,

Sales & Marketing,

Strategy

Insights

Social Business Hybrids

In this video, Marco S. Giarratana, Andrea Fosfuri, and Esther Roca explain the dilemma faced by social business hybrids...

19 / 09 / 2017

Competitiveness & Growth,

Sales & Marketing,

Strategy

Insights

Levers to Attract Mobile Consumers

By Félix Muñoz and Manuel Álvarez de la Gala. A new marketing model centered on consumer demand is transforming...

31 / 08 / 2017

Competitiveness & Growth,

Sales & Marketing,

Technology

Insights

Think Like Your Customers, Not About Them

By Ángel David López. Customer experience management goes beyond service quality. It is about creating a corporate culture...

28 / 07 / 2017

Competitiveness & Growth,

Human Behavior,

Sales & Marketing,

Strategy

Insights

Senior consumers

By Norman Kurtis. Senior consumers will make up nearly 50% of the population in 2050—and brands know it. Many companies...

13 / 07 / 2017

Competitiveness & Growth,

Human Behavior,

Sales & Marketing