The Luxury Formula
The high price is the common element of the products of the luxury sector, which Susana Campuzano, Director of the Executive Program in Strategic Management of the Luxury Industry at IE Business School, classifies in twelve different categories. Her detailed study of the sector throughout history has allowed her to create a positioning map that will serve brands as a guide to define their identity, their strategy and the contents of their communication.
© IE Insights.
How Data Privacy and Modern Technologies Affect Digital Marketing Trends
In this video, Pedro Moreno de los Ríos reflects on how these trends will shape the way in which marketing content...
10 / 05 / 2018