Dual Degree Master in Management + Master in Market Research and Consumer Behavior
The key to modern business is to ground yourself in the present, while setting your sights on the future. Businesses have always needed experts in sales and entrepreneurship to inspire innovation—but now this demand has skyrocketed. Take your career one step further, directly to the border between today and tomorrow. In order to stay at the forefront of the business world, you’ll need to know how to create policies that are guided by consumer psychology and behavior, and backed up by market analytics.
Above all, this Dual Degree program will help you develop flexibility, versatility and creativity. Through business labs, consulting projects, teamwork, debates and discussions, it takes a holistic approach to learning, which is catered to each individual. The skills you acquire and the experience you gain will drive your future success in management, business and market research—even before you earn your diplomas.
Liquid Learning at IE University
In this new reality, we understand it’s not always possible to attend class in person. That’s why we developed our Liquid Learning approach, which seamlessly adapts to individual needs and provides equal access to world-class education—whether on campus or online wherever you are.Discover more
DUAL DEGREE MASTER IN MANAGEMENT + MASTER IN MARKET RESEARCH AND CONSUMER BEHAVIOR
FOR INDIVIDUALS WHO ARE…
recent graduates and young professionals.
an intensive, career-focused program to ignite their passions and project them into a new era of business.
the bridge between companies and consumers:
· Consumer behavior analysts
· Market research analysts
· Brand managers
Students will acquire two official degrees. They must fulfill the requirements listed here to be issued an Official University Degree upon completion of each master’s program.
Find out more about this Dual Degree
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Dual Degree Team
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