Dual Degree Master in Management + Master in Market Research and Consumer Behavior

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The dawn of the information age has been a true game changer for the business world. Intricate networks of data, demand and online transactions are making it difficult for traditional business models to keep up. More than ever before, consumers drive the economy. Businesses have only recently started to catch on, and they’re beginning to rely on a new breed of specialists to channel the voice of the modern consumer. IE’s Dual Degree program combining the Master in Management and the Master in Market Research and Consumer Behavior will give you the skills to fulfill this increasingly crucial need.

The key to modern business is to ground yourself in the present, while setting your sights on the future. Businesses have always needed experts in sales and entrepreneurship to inspire innovation—but now this demand has skyrocketed. Take your career one step further, directly to the border between today and tomorrow. In order to stay at the forefront of the business world, you’ll need to know how to create policies that are guided by consumer psychology and behavior, and backed up by market analytics.

Above all, this Dual Degree program will help you develop flexibility, versatility and creativity. Through business labs, consulting projects, teamwork, debates and discussions, it takes a holistic approach to learning, which is catered to each individual. The skills you acquire and the experience you gain will drive your future success in management, business and market research—even before you earn your diplomas.
DURATION

18 months

LANGUAGE

English

Format

Full-time

Intake

January

Location

Madrid

WANT TO KNOW MORE?

DUAL DEGREE MASTER IN MANAGEMENT + MASTER IN MARKET RESEARCH AND CONSUMER BEHAVIOR

FOR INDIVIDUALS WHO ARE…

recent graduates and young professionals.

LOOKING FOR…

an intensive, career-focused program to ignite their passions and project them into a new era of business.

TO BECOME…

the bridge between companies and consumers:

· Consumer behavior analysts
· Market research analysts
· Consultants
· Brand managers

OFFICIAL DEGREE

Students will acquire two official degrees. They must fulfill the requirements listed here to be issued an Official University Degree upon completion of each master’s program.

Class Profile

Find out more about this Dual Degree

This dual degree is a combination of the two following programs. Explore their websites for more details.

Learn more about the admission process

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Dual Degrees Team

ADMISSIONS DEPARTMENT

Dual Degree Team

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Upcoming Events
Event

19 nov 2019

1st session – IE Academy online: Emotional Intelligence: The key skill in the digital age

Join us in the first session of the IE Academy

Online20:00, Online, English

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Event

25 nov 2019

Master in Market Research & Consumer Behavior: Meet a Former Student

Meet Ana Maria Aldana from Guatemala, Sr. Market Effectiveness Consultant for Nielsen, and former student of our Master in Market Research & Consumer Behavior.

Online18:00, Online, English

REGISTER Add to calendar
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