The dawn of the information age has been a true game changer for the business world. Intricate networks of data, demand and online transactions are making it difficult for traditional business models to keep up. More than ever before, consumers drive the economy. Businesses have only recently started to catch on, and they’re beginning to rely on a new breed of specialists to channel the voice of the modern consumer. IE University’s Dual Degree program combining the Master in Management and the Master in Market Research and Consumer Behavior will give you the skills to fulfill this increasingly crucial need.
The key to modern business is to ground yourself in the present, while setting your sights on the future. Businesses have always needed experts in sales and entrepreneurship to inspire innovation—but now this demand has skyrocketed. Take your career one step further, directly to the border between today and tomorrow. In order to stay at the forefront of the business world, you’ll need to know how to create policies that are guided by consumer psychology and behavior, and backed up by market analytics.
Above all, this Dual Degree program will help you develop flexibility, versatility and creativity. Through business labs, consulting projects, teamwork, debates and discussions, it takes a holistic approach to learning, which is catered to each individual. The skills you acquire and the experience you gain will drive your future success in management, business and market research—even before you earn your diplomas.
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recent graduates and young professionals.
an intensive, career-focused program to ignite their passions and project them into a new era of business.
the bridge between companies and consumers:
This Dual Degree is a combination of the two following programs. Explore their websites for more details.
The Master in Management is an official degree program. Students must fulfill the following requirements to be able to request the issuance of the Official University Degree upon completion of the Master Program. If educational prerequisites are not provided and/or if the requirements are not met on time, the student will not be able to request the official university degree as issued by the Spanish government. In this case, the studies will not be official under Spanish educational regulations.
Master in Market Research and Consumer Behavior is a University Private Degree from IE Universidad*, and taught in IE Business School. More information on what earning a University Private Degree from IE Universidad entails.
*IE Universidad is a University officially recognized by the Spanish education authorities, allowed to grant both University Official Degrees (Bachelor’s, Master’s and PhD degrees), which are specifically regulated and accredited by Spanish Ministry of Education and University Private Degrees (Master), that are specifically designed by the University towards the professional application of their studies and the constant update of higher education, preserving the educational standards of excellence of IE. Both types of degrees are equally backed by the rigor and prestige of IE University.
At IE University, we have carefully streamlined related subject areas to create unique paths featuring similar programs. Guided by these paths, you can take control and discover the right program for you. Explore these 2 areas to find the specific program that fits with your career goals.