The Luxury Formula

The high price is the common element of the products of the luxury sector, which Susana Campuzano, Director of the Executive Program in Strategic Management of the Luxury Industry at IE Business School, classifies in twelve different categories. Her detailed study of the sector throughout history has allowed her to create a positioning map that will serve brands as a guide to define their identity, their strategy and the contents of their communication.

© IE Insights.

The Luxury Formula

ABOUT THE AUTHOR

Susana Campuzano

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