Growth today requires more than selling. It demands the ability to connect strategy, technology and customer insight to create scalable revenue engines. Professional Diploma in Sales Strategy & Revenue Growth, a 100% on-campus program by IE Business School, equips participants with the mindset, tools and frameworks to drive commercial performance, unlock new growth opportunities and lead revenue generation in increasingly complex markets.

Combining strategic rigor with real-world application, participants develop the capabilities to transform market opportunities into sustainable business growth. The program runs full-time over three months in Madrid and combines hands-on labs, sector masterclasses, corporate visits, an online tools workshop and a final Capstone Project.

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Date

September 14th - December 16th, 2026

SCHEDULE

Monday to Friday, 15:00-19:00 CET

Carlos Martín
Program Advisor
+34 91 568 82 22 | +34 639 441 405
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WHY THIS PROGRAM?

01.
Hands-on learning
Gain practical skills you can apply from day one in sales strategy, go-to-market, negotiation, pricing, revenue automation and leadership, culminating in a real-world Capstone Project.
02.
AI-powered sales
Work with AI workflows, CRM, dashboards, sales analytics and automation to manage pipelines, prioritize leads and make data-driven commercial decisions.
03.
Revenue growth focus
Develop end-to-end revenue systems that integrate pricing, funnel strategy, CRM architecture, customer insights and scalable go-to-market execution.
04.
Industry practitioners
Learn from active professionals and executives across technology, industry, consulting and consumer sectors through sector masterclasses, simulations and corporate challenges.

Frequently Asked Questions

What is the Professional Diploma in Sales Strategy & Revenue Growth?
The Professional Diploma in Sales Strategy & Revenue Growth is a full time, three month, on campus program designed for postgraduate students and early career professionals who want to build expertise in commercial strategy, business development, revenue growth, sales leadership, and AI powered commercial performance.
What topics are covered throughout the program?
The program combines commercial strategy, go to market design, consultative selling, negotiation, pricing, revenue management, CRM, AI enabled sales, sales automation, digital prospecting, key account management, leadership, and strategic partnerships. Students also develop practical skills through hands on labs, business simulations, and a final Capstone Project.
What is the structure and format of the program?
The program is delivered 100% on campus in Madrid over three months. Learning is highly experiential and includes interactive classes, hands on labs, sales simulations, corporate visits, industry masterclasses, networking events, and a board ready Capstone Project developed with real business challenges.
Who is this program designed for?
The program is intended for postgraduate students with previous university studies who want to specialize in commercial and revenue focused roles. It is particularly relevant for professionals pursuing careers in business development, sales strategy, account management, revenue operations, and commercial leadership across B2B, B2C, B2B2C, B2G, and technology driven industries.
How will this program benefit my professional development?
The program prepares you to lead commercial growth by combining strategic thinking with practical execution. You will develop expertise in sales strategy, pricing, negotiation, AI powered sales tools, and revenue optimization while gaining hands on experience with real companies. Graduates are equipped for high impact commercial roles in industries such as technology, SaaS, FMCG, industrial markets, and professional services.
What makes this program different from other sales programs?
Unlike traditional sales programs, this Professional Diploma combines strategic commercial management with revenue growth, artificial intelligence, pricing, automation, and leadership. Students learn directly from industry executives, work on real business challenges, participate in immersive sales simulations, and graduate with a board ready Capstone Project that demonstrates their ability to design and execute commercial growth strategies.